NEWS PAGE
NEWS UPDATE Disguise launches European tour The global costume company has kicked off a tour of Europe with shows in Benidorm, Spain and Warsaw, Poland. Disguise is exhibiting a wide range of licences and properties on its European tour, from Mario, Minecraft, My Little Pony and Power Ranger costumes, to Funko Collectable masks, to the all-new Disney portfolio. Having been a North America costume partner for over 30 years, this is the first time Disguise has held Disney costume rights in EMEA, which will launch on 1 April this year. Tony Lewis, sales director, Disguise, commented: “These shows are really important to introduce our European team to the wider European market. We are going all out with great locations and displays to really demonstrate the fantastic
range of styles Disguise has to offer. “Nuremberg would have been the first time Disguise had a dedicated stand and the European shows have happened in reaction to our dedication to get in front of consumers.” The Spanish show was held at the Gran Bali and a wide variety of retailers attended including Juguettos, Toy Planet, Juguetilandia, Jugatoys, Panre, Juguetes y Baratijas, as well as El Corte Ingles
Gemar travels the world in 2022
Above: The Gemar team has travelled 981km on its tour so far this year
Gemar has been sharing its balloons on both sides of the Atlantic at a range of events during Q1 of 2022. Float was a highlight in America where Gemar was represented by Alisson Vasconcelos and Gemar Ambassadors Irina Loanova and Lia Leottau. Following workshops so popular that people had to be turned away, participants danced the night away at the Gemar Float Beach Party. Next was Florida Super Jam, where Gemar sponsored the Awesome Austin and enjoyed lots of twisting fun at the Gemar balloon banquet. Across the Atlantic, the Gemar team flew to the UK for the first time in two years. Last time the company exhibited at Spring Fair, it was a tentative step into a new market. This time the company made a splash with a stand decorated by Elari Events, workshops with NABAS, and demos by Gemar Master Vincenzo. Next was the Blackpool Balloon Bash where the company hosted workshops with Gergö and Vincenzo. The team then embarked on its UK Roadshow, when they visited distributors and held balloon art workshops. Clara Vaugelade-Tafani, marketing manager, commented: “After 981km, hundreds of participants and nearly 100,000 balloons, we are ready to return to Italy for a well-earned rest. One thing is very clear, no matter which side of the Atlantic you are on, the party industry is back on its feet, with the passion and dedication for balloon art growing stronger every day.”
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and independent distributor Liragram. The team then headed to Warsaw to showcase both the Jakks toy line and Disguise. Shows will also take place across the Nordics throughout March, and the France exhibition takes place week commencing 28 March, with a further show in Italy planned for the spring. Above left: The European tour will cover Spain, Poland, the Nordics, France and Italy.
Licensing Expo returns to Las Vegas in May 2022 Licensing Expo will open its doors from 24 – 26 May to reconnect the global licensing industry at Mandalay Bay Convention Center. Organised by Informa Markets, in partnership with licensing trade association, Licensing International, Licensing Expo is back after a twoyear break to celebrate its 40th live edition, with safety at the heart of the experience. Anna Knight, vp of licensing, Informa Markets, commented: “While we are still living and working during a pandemic, the health and safety of everyone attending Licensing Expo will remain our number one priority, and this year’s event has been specifically designed to account
for varying levels of attendee comfort with a range of options to suit, whether that’s a preference for one-on-one interaction or to maintain physical distance.” Licensing International president, Maura Regan, added: “Bringing licensing professionals from around the world back together in person affords us all opportunities for new partnerships, networking, and learning – and a critical chance to move businesses forward. We’re confident Licensing Expo 2022 will bring the industry back together for a long-awaited reunion.” Below: All participants will be required to wear a face mask indoors and present proof of vaccination or a negative Covid test.
For the latest news visit PartyWorldwide.net
28/03/2022 11:00