FOCUS ON: THE HALLOWEEN & COSTUME ASSOCIATION
The Halloween and Costume Association (HCA), formally the Halloween Industry Association, was formally incorporated in 2005 to promote and build the celebration of Halloween in the US. PPE sits down with Michele Bolystein, executive director, to find out more about the association.
The voice of Halloween
H
CA represents businesses involved in the manufacture, importation, or distribution of Halloween products, including costumes, décor, novelty items, and party supplies. Michele tells us: “HCA has grown to become the preeminent authority on Halloween and serves as a non-profit voice of the industry. Known as THE industry source for Halloween, with cumulative sales of $3 billion, the HCA has earned the title of ‘expert’ in all things costume related. “These are the folks who live and breathe October all year long and can dish for days on the myths, legends, trends, traditions, safety tips, and devilish details that only a true insider would know.” As the home of Halloween, the US celebration has seen changes in recent years. Michele expands: “Over the past few decades, the celebration of Halloween in the United States has undergone a remarkable transformation, evolving from a simple tradition into a cultural phenomenon that engages people of all ages and backgrounds. “The growth of Halloween as a major holiday on the American calendar reflects the nation’s evolving values, creative spirit, and desire for community engagement.” There is a range of factors which have contributed to these changes, according to Michele. 1. Cultural fusion: The United States, often referred to as a ‘melting pot’ of cultures, has embraced Halloween as an opportunity to celebrate diversity and blend various customs. Immigrant influences have infused the holiday with a wide range of traditions, costumes, and folklore, creating a unique tapestry of celebrations across the country. 2. Creative expression: Halloween has become a canvas for self-
Above: HCA members can enjoy discounts on stands at the Halloween & Party Expo. Left: Michele Bolystein, executive director of the Halloween Costume Association.
expression and creativity. People now use the holiday as a means to showcase their artistic talents through elaborately designed costumes, intricate decorations, and innovative haunted houses. This emphasis on creativity has turned neighbourhoods into interactive art displays. 3. Family engagement: The fact that Halloween is such a family-friendly holiday has been a driving force behind its widespread popularity. Families now participate in trick-or-treating, pumpkin carving, and other activities that foster shared experiences and lasting memories. 4. Economic impact: The commercial aspect of Halloween cannot be overlooked. The holiday generates significant economic activity through the sale of costumes, decorations, sweets, and party supplies. Many businesses have capitalised on Halloween’s popularity by offering themed products and experiences. 5. Digital age influence: Social media platforms have played a pivotal role in the growth of Halloween celebrations. Sharing costume ideas, DIY projects, and photos of decorations has created a virtual community that transcends physical boundaries, encouraging a sense of connection and camaraderie. 6. Community cohesion: Halloween has become a time for
Inset: Virtual Buying Week has a growing buyer’s list of over 2,000 industry professionals.
22 HALLOWEEN 2023 PROGRESSIVE PARTY EUROPE
22-23_HCA.indd 24
19/09/2023 12:56