Pokemon TOMY_v8_NEW LSB 2008 GRID 19/08/2016 15:38 Page 23
Below: The new feature Pikachu with sound, animation and light-up cheeks.
CELEBRATING
WITH TOMY TOMY brings the world of Pokémon to life for millions of fans around the world with a diverse range of action figures, plush, role-play, novelty and commemorative items. TOMY’s attention to detail and unique stylising capture Pokémon in a way that offers something unique for every Pokémon fan.
TOMY International has been the master toy licensee and distributor for Pokémon in categories including figures, figure accessories, plush, playsets, role-play and more since 2012. TOMY International’s parent company, Takara TOMY, has been a toy licensing partner of Pokémon in Asia since Pokémon first launched 20 years ago. “The Pokémon property is seeing incredible momentum at retail and the 20th anniversary has only added more excitement to the brand for 2016,” says Camilla MacQueen, UK Brand Manager for TOMY Europe. “We are continuing with our strong expansion globally with new action figures, plush, roleplay, novelty and commemorative items. New characters from the games and TV animation are essential to the action-figure assortments which are the heart of the TOMY Pokémon toy offer. TOMY will be building on its core figure range in 2016 by introducing new characters in proportionate scale, allowing kids to re-create the world of Pokémon as they experience it in the animation and video games. “This year the Mythical Pokémon and retailer exclusives will generate even more attention for the property, and we’re thrilled that we get to bring these incredible
Pokémon to life in a variety of figures, plush and more,” says Camilla. “New for 2016 is the Throw ’n’ Pop Poké Ball. With four to collect, the range consists of Pikachu & Poké Ball, Chespin & Premier Ball, Fennekin & Great Ball and Froakie & Ultra Ball.” In addition to figures, TOMY has focused attention on soft toys in 2016 and has extended its plush range. TOMY have also paid tribute to the best-loved character by translating Pikachu into a huggable feature plush complete with sound, animation and light-up cheeks.
Above: TOMY is focusing on extending its plush range with new characters and poses coming out. Left: TOMY’s Camilla MacQueen.
Below: New for 2016 are the Throw ‘n’ Pop Poké Ball range.
A SPECIAL POKÉMON PUBLICATION
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