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PG ASKED A SELECTION OF RETAILERS FOR THEIR BEST SELLERS. Helen Fisher, owner of SNAP, Bow. A popular card and gift shop in the vibrant enclave in the Hackney borough of England’s capital city. Category
Name of Publisher
Product/Name Range
Comments
Everyday
Sooshichacha
Skooshi
Humour
Redback Cards
Zeppelinmoon
Art
Museums & Galleries
Matthew Williamson; Tate
Photographic
SNAP
Own brand
Children’s
Raspberry Blossom
Adult Ages
Tache
Wowsers; Zoopadoopa; New Age Modern Mister
Giftwrap
Wrap Magazine
Generally
Gifts
WXY candles
Generally
Self-purchases
Adam Doughty
Framed prints
“Fun and bright cards that really stand out on the shelf - great for both kids and adults.” “The off-centre quirky humour has been a real standout this year from this humour card supremo.” “Great all-rounder publisher, but the bright colours and patterns of these two ranges are very popular with our customers.” “Inspired by my lockdown snaps of the local area. People really love how local they are.” “Bright and cheerful with lots of options.” “All of the publisher’s bright age cards continue to do well.” “Guaranteed bold, contemporary, colourful designs.” “An absolute winner. They smell gorgeous.” “These art prints with a strong London focus are very popular.” Top: Great touch from Redback Cards’ Zeppelinmoon range. Above: An Adam Doughty print.
Jamie Hinton-Wardle, owner of Magical Moments, Wombwell. A medium-sized cards and gift shop and soon to be post office, in a sizeable Lancashire town. Category
Name of Publisher
Product/Name Range
Comments
Everyday
IC&G
Generally
Humour
Redrakoon
Generally
Children’s Cute
Cardigan Cards Kingfisher Cards IC&G
Wee-Nippers Aura Barley Bear
Sentiment
Cardigan Cards
Shimmer
Handmade/Handfinished Relations and Occasions
Five Dollar Shake
Generally
Words ‘n’ Wishes
Generally
IC&G Cardigan Cards Jackson’s Budget Greeting Cards
Fairlight Generally Own brand Glassware and mugs
“We have IC&G on stock control as the selection is lovely, especially on the traditional design front.” “Our customers just love the cards and they are incredible value” “All kids love the animal designs.” “A winner for the price.” “The ‘new kid on the cute block’ is performing even better since the new look.” “We do sizeable orders every 6-7 weeks.” “The crystals add that special touch.” “The sympathy and wedding captions are especially strong.” “These two publishers have a special design talent.” “Just incredibly good value.” “Brilliant sellers at great price points.”
Giftwrap Gifts
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PROGRESSIVE GREETINGS WORLDWIDE
Top: A Wee-Nipper design from Cardigan Cards. Above: A Redrakoon design.