26-27, 28-29 + 31 LSB Licensee Feedback.qxp new (3 - SL).qxp_NEW LSB 2008 GRID 30/04/2026 21:22 Page 1
LICENSEE FEEDBACK
High
season
LSB catches up with a selection of licensees across a number of categories to find out their expectations for summer trading, how sell-through is going in their respective sectors, concerns and what they are most looking forward to as Q3 approaches.
Trevor Cash, director, Mad Beauty Mordy Benaiah, licensing director, Pyramid International “This is yet another year with challenges on the economy, freight and stock movement, hiked costs and unpredictability, so not ideal trading times again. Having said that, we are in a great position on the back of some big launches in spring/summer which is seeing both a strong sellthrough and solid listing across retail. Looking into the summer and the autumn/winter period, we are in a great position with tentpole movies like Toy Story 5, Spider-Man, Star Wars Mandalorian & Grogu, the Harry Potter anniversary and then Avengers into Christmas. That will see solid listings and sales and we can only hope the economic situation betters.” Right: Mordy Benaiah. Above: Toy Story 5 will be a key launch for Pyramid.
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LICENSING SOURCE BOOK 2026
“We’re approaching summer trading with confidence. Our order book has been strong coming into the year, and we’re seeing continued demand for licensed, design-led products that resonate with consumers looking for accessible gifting and self-purchase. Seasonal moments remain key, and we expect well-timed launches linked to cultural and entertainment milestones to perform particularly well over the summer period. Sell-through across licensed beauty remains positive, particularly where product is backed by strong brand storytelling and clear retail differentiation. Q1 has been a solid start for us, driven by new launches and a consistent pipeline of innovation. We’ve seen strong interest in our The Devil Wears Prada-inspired collection as we build momentum ahead of the upcoming sequel, alongside new Disney Winnie the Pooh sleep inspired range launching ahead of the brand’s 100th anniversary. As with much of the industry, we remain mindful of external pressures including ongoing global trade challenges, cost volatility and varying levels of consumer confidence across markets. Maintaining flexibility and working closely with our retail partners is key. We’re focused on building on the momentum from the first half of the year and continuing to grow across our key regions, including Canada and the Middle East, while also expanding into new markets such as Mexico.” Right: Trevor Cash. Top: Mad Beauty has seen strong interest in its The Devil Wears Prada-inspired collection.