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23/05/2023
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LICENSING EXPO 2023 EXHIBITOR PREVIEW
Ready. Set. Vegas Some 300 exhibitors – with over 70 companies exhibiting for the first time – will be taking to the floor at the Mandalay Bay Convention Center in Las Vegas from 13-15 June. LSB highlights a selection of companies across the character, entertainment, lifestyle, sports and art categories to find out what they will be showing.
Penguin Ventures Booth K230 Penguin Ventures will be showcasing its portfolio of iconic literary brands and characters. Last year marked the 120th anniversary of The Tale of Peter Rabbit, which was celebrated around the world. In 2023, the company has another unique opportunity with the Year of the Rabbit and has loved celebrating the cultural moment with its global partners. The World of the Snowman remains a core part of annual festive family fun and will also star on the stand, while the company is also marking the 100-year anniversary of Cicely Mary Barker’s
Inset: Sesame Street is moving into new categories including adult collectables.
Sesame Workshop Booth F188 Just Play - master toy partner for North America, EMEA and LatAm - began rolling out its new Sesame Street line and includes core categories like plush, figures, play-sets, vehicles, role play/dress up, bath and learning toys. Super7 is leading the charge for Sesame Street’s entry into adult collectables with the launch of the 16” Supersize Count von Count figure, while new multiterritory partner, DK Publishing, is launching a first encyclopedia for little learners. Elsewhere, HipDot has two Sesame Street collections, expanding its Eyecons with four characters, as well as debuting a set of Snuffleupagus’ envy-worthy eyelashes. Copper Pearl’s first licensed collaboration includes 75+ items – from bandana bibs to swaddles – while Sesame Workshop and Rockefeller Productions also debuted the Off-Broadway production Sesame Street the Musical featuring live puppetry, songs that fans already know and some new compositions.
Flower Fairies brand and will be looking to bring the illustrations to a wider audience. Finally, it will also be sharing updates on preschool brand, Spot.
Sony Pictures Consumer Products Booth N214 Cobra Kai is back for a highly anticipated sixth season, with fans of the martial arts action comedy able to look forward to new CP releases throughout 2023. SPCP will also be continuing to focus on the Ghostbusters franchise, with new content and collaborations due as it approaches its 40-year anniversary in 2024. Indeed, just ahead of Licensing Expo – on 8 June – the franchise will celebrate ‘Ghostbusters Day’. To celebrate the premiere of the upcoming Gran Turismo film, the first silver-screen adaptation of the bestselling PlayStation video game, a robust line-up of licensees will be unveiled including die-cast vehicles, apparel, accessories, specialty retail and e-comm. Other brands being showcased will include post-apocalyptic video game Twisted Metal; Gen V, the college spin-off of The Boys; and time travelling historical drama, Outlander.
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LICENSING SOURCE BOOK EUROPE 2023