60-61 LSB Pokemon (SL - Passed).qxp_NEW LSB 2008 GRID 10/01/2025 12:54 Page 1
IN FOCUS: POKÉMON
Pokémon
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Inset and below centre: Clarks launched its second Pokémon collection in December 2024.
From a partnership with Aardman to new game releases and fashion collaborations, Pokémon continues to find fresh and culturally relevant ways to connect with its global fanbase. As it readies for its 30th anniversary in 2026, the world’s biggest single property is fully charged and ready for another outstanding year, as LSB discovers. Bottom left: Eastpak has released a range of backpacks and accessories inspired by Grass, Fire, and Water-type Pokémon. Bottom: 2027 will see Pokémon and Aardman join forces for an exciting animation project.
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rom its origins in Japan in 1996 as Game Boy video games Pokémon Red and Pokémon Green, Pokémon has grown into one of the most popular and successful entertainment franchises in the world. At the heart of its enduring success lies its multifaceted universe, which seamlessly integrates video games, the Pokémon Trading Card Game (TCG), mobile apps, competitive Play! Pokémon events, animation, movies, publishing and a vibrant array of licensed products, from the niche to the mass-market. Partnering with renowned names in fashion, lifestyle and retail, Pokémon continues to set benchmarks in creativity and engagement through its diverse global licensing collaborations, designed to appeal to an ever-expanding fanbase of all ages and nationalities.
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LICENSING SOURCE BOOK 2025
Building on its strength in the apparel and accessories sector, Pokémon teamed with fashion lifestyle brand Skinnydip London in August 2024 for a 200-piece collection of apparel, tech accessories and phone cases that drew on the nostalgic appeal of the brand to target a Gen Z and Millennial audience. Featuring Original 151 Pokémon characters such as Jigglypuff, Mew, Gengar, Psyduck and Bulbasaur, the collection was supported by a launch event and a store takeover in Camden for a month, and was Skinnydip’s most successful collaboration to date. The Pokémon x Eastpak collection, which launched in December 2024, celebrated the thrill of exploration with backpacks and