30-31_33_Licensee Feedback.qxp_NEW LSB 2008 GRID 10/01/2025 13:31 Page 1
LICENSEE FEEDBACK
Fresh starts Robyn Cowling, head of licensing, Aykroyds "We're really looking forward to a bumper 2025 spring/summer is always a good opportunity to showcase fresh ideas which our amazing Above: Robyn Cowling. design team have been working on and this coming year is looking incredible. I've been blown away by the trend-driven night and daywear across kids and adults and cannot wait to see them out in the wild.”
Rachel Wyatt, brand director, Brands In “We have some great new franchise launches coming up in the first quarter - such as White Lotus Season 3, Captain America, Snow White and the second season of Squid Game - alongside some key commercial events like Valentine’s Day, World Book Day and Mother’s Day. As always, music will be charting high for Brands In this year - the UK is set to welcome a stellar lineup of music artists embarking on nationwide tours. As we continue to grow, we remain committed to celebrating creativity and pop culture. The first quarter of 2025 is just the Above: Brands In will be looking to take beginning, and we can’t wait to advantage of key events share all the exciting things we have such as Valentine’s Day. in store. Stay tuned - this is going to Above right: Rachel be our most exciting year yet.” Wyatt.
Dean Greasley, head of licensing, TDP “We’re incredibly excited for the start of 2025 - TDP is adding to our core capabilities on nightwear, underwear and swimwear, with new product launches across outerwear, puddle suits, rainwear Above: Dean Greasley. and Varsity jackets, as well as many new seasonal and high summer products. Also adding to TDP’s growth, we’ve signed exciting new partnerships with Coca-Cola, Dr Seuss and Pembe the Pink Cat. In Q1 we will also be increasing our sourcing capabilities – ensuring that we are able to meet retail demand while keeping our reputation of quality, efficiency and most importantly great product.”
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LICENSING SOURCE BOOK 2025
As we enter 2025, LSB asks a selection of licensees across key categories how they are looking to make the most of the first quarter of the New Year - from the upcoming trade shows to new product launches and beyond. Norman Thompson, md, Imagine8 “Imagine8 is focusing on key initiatives to set a strong foundation for the year ahead. We are preparing our presence at upcoming trade shows, using these platforms to showcase our latest licensed accessory ranges and connect with partners and retailers. These events are invaluable for building relationships and driving momentum early in the year. Q1 will see the rollout of exciting new product lines, including a never been seen before Bluey accessory range in a major retailer. We are already planning a calendar of events. These launches align with market trends and our partners’ franchise strategies. We are collaborating closely with our licensing partners to align with their 2025 goals, ensuring our offerings are innovative, on-brand and timely. Leveraging insights from the last year, we’re focusing on data-driven decisions to maximise sell-through rates and deliver on our commitment to excellence in licensing. There are also plans for new licences to be announced shortly.” Above: Norman Thompson. Right: Imagine8 will be launching a new Bluey accessories range in a major retailer.
Allie Wilson, divisional sales director, Blues Group “We are in full swing with 2025 and Q1 is looking very encouraging. With our amazing portfolio of established IPs and an exciting injection of new ones that Above: Allie Wilson. we have signed recently, we feel 2025 is Right: Blues Group is anticipating a “very showing potential to be our successful” year strongest year yet. ahead. Our customers are also seeing the benefit of our design driven product which in turn is delivering growth YOY across all our divisions. With the addition of our new dress-up department, we anticipate a very successful year ahead.”