26-28_Feedback_1.qxp_NEW LSB 2008 GRID 09/01/2025 21:09 Page 1
LICENSEE FEEDBACK
Shelf service A selection of licensees tell Licensing Museum & Heritage Book about their best sellers in the museum and heritage space and the licensed products making their debut in 2025.
Armelle Poole-Connor, sales and marketing director, Floral Street “2024 was a tremendous year of growth for Floral Street in the UK with expanding distribution in major retailers as well as increased visibility on and offline for our independent, British, vegan and sustainable fragrance brand. We launched an innovative fragrance discovery wardrobe showcasing our entire collection of 12 eau de parfum for the first time and it is fast becoming a top seller. Our award-winning Floral Street x Van Gogh Museum collaboration continues to delight and convert customers thanks to the Sunflower Pop and Sweet Almond Blossom fragrances, with exciting plans for the future to grow the franchises further. 2025 will see Floral Street launching into a new and expanding category, starting with the Van Gogh Museum Sweet Almond Blossom scent, unlocking strong instore presence across the country. Watch this space!” Above: Armelle Poole-Connor. Above right Floral Street has plans to further grow the Van Gogh Museum collaboration.
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LICENSING MUSEUM & HERITAGE BOOK 2025
David McLagan, creative director, Ecoffee Cup “Since 2020, the Van Gogh Museum and Ecoffee Cup have merged artistry with eco-conscious living. The licensing deal brings Vincent van Gogh’s timeless masterpieces to the forefront of sustainability, offering reusable coffee cups featuring iconic works such as Sunflowers, Almond Blossom, The Bedroom and Irises. These cups provide art enthusiasts a practical way to reduce waste while celebrating Van Gogh's genius. In 2025, the partnership will expand by releasing two new designs: Skull of a Skeleton with Burning Cigarette and Self-Portrait with Felt Hat. These bold additions further showcase Van Gogh’s diverse artistic range. This collaboration is about bringing art into everyday life while promoting sustainability. Van Gogh’s work inspires creativity and reflection what better way to honour that than with Ecoffee Cup? This partnership underscores the power of art to drive meaningful change.”
Above: David McLagan. Right: Two new designs will join the Ecoffee Cup partnership in 2025.