128-139 BLE LA Grid 2016_v8_NEW LSB 2008 GRID 23/09/2016 08:47 Page 135
ON SHOW AT BLE 2016 Right: Wissper launched on Milkshake in the UK in 2015.
Show floor Wisspers m4e will be sharing a stand with its joint venture and distribution partner, Planeta Junior. New preschool property Wissper has now aired worldwide in a number of territories, including on Milkshake in the UK and Discovery Kids in Latin America. It will soon be launched in Russia on Carousel and in the US on Nick Jr. The company will also continue to expand its Mia and Me brand. Stand B15
Movie makers
Below: Transformers is back at the cinema in June 2017.
Since 2012, Hasbro’s brand franchises have grown 140% in consumer products alone. Key properties at BLE will include My Little Pony, which drives over $1.2 billion in retail sales. My Little Pony: The Movie is due in October 2017, featuring two new characters and with pop star Sia contributing to the soundtrack as well as starring as Songbird Serenade. Transformers has delivered over $10 billion in retail sales since 2014. New seasons of Transformers Robots in Disguise and Transformers Rescue Bots launched this year, while Transformers: Combiner Wars – in partnership with Machinima – targeted older fans. The next film – Transformers: The Last Knight – is slated for June 2017, marking the start of three consecutive years of Transformers on the big screen. Meanwhile, Hanazuki is a Hasbro franchise brand in the making, with the company establishing it with a fully connected universe including an entertainment series, digital app and a consumer products and toy offering. It is a one of a kind story about an expressive moonflower and the protector of a magical garden on the moon.
Stand D40
Caring and sharing American Greetings Entertainment’s Care Bears brand is celebrating its 35th anniversary in 2017, and the company is turning up the ‘aww’ factor with nostalgic lifestyle products. In the US, deals have been secured covering plush, apparel and accessories, while collaborations with the likes of Dylan’s Candy Bar and California Donuts help boost the brand even further. Netflix original series, Care Bears & Cousins, also boasts 200 global licensees, with an estimated $5 billion in retail sales around the world. (CPLG represents the Care Bears brand in the UK). In addition, AGE and master toy partner Just Play is getting ready to gross out a new generation of consumers with the Madballs brand. New animated shorts are being co-produced, while blind bags and collectables are due to launch next autumn.
Stand E4 Above: Madballs is back to gross out a new generation of consumers.
eOne unmasked New preschool animation PJ Masks will be making its BLE debut on the eOne stand. With TV success in a number of territories, including the US, UK, Canada and Australia, a full licensing programme is due to launch in the US this autumn, with consumer products rolling out internationally in 2017. Meanwhile, Ben and Holly’s Little Kingdom is also finding new audiences, with broadcast and licensing gaining momentum in Spain and Latin America. Plans are also underway for a merchandise launch in the US in 2017. And who could forget Peppa Pig? The brand now generates over $1 billion in worldwide retail sales per annum, with over 800 licensees supplying products globally, more than 13 million app downloads, 11 million books and ten million DVDs sold worldwide. A new series of 52 episodes is currently in production.
Stand C50
Right: Peppa Pig now generates over $1bn in worldwide retail sales per annum.
LICENSING SOURCE BOOK EUROPE 2016
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