22-23-25-27 LSB Industry Roundtable (Aut) (SL).qxp_NEW LSB 2008 GRID 22/09/2025 20:10 Page 1
INDUSTRY ROUNDTABLE
LSB chats to six senior executives - Roubina Tchoboian, head of global licensing, Banijay Kids & Family; Roleff Kråkström, ceo, Rights & Brands; Sally Carnota, senior director, licensed consumer products, UK & Iberia, Hasbro; Roz Nowicki, global head of consumer products, Miraculous Corp; Sam Ferguson, svp global licensing, Jazwares; and Suzy Raia, svp global consumer products, BBC Studios – about 2025 so far, BLE plans, trends, retail, challenges and moving into 2026.
Inset: The Moomin brand is set to reach an “all time high” this year.
Talking shop Roubina Tchoboian Roleff Kråkström
Sally Carnota
How has 2025 been for your business so far? Roubina: “2025 has been a strong year for our business so far. We've seen fantastic growth across our key brands like Totally Spies and Mr Bean, driven by successful product launches and signing key categories. Our portfolio continues to expand, with standout performances in several areas. One highlight has been the launch of the Mr Bean plush in Europe, in partnership with Whitehouse Leisure. The product has delivered exceptional results, particularly in the amusement sector, underscoring the enduring appeal of the brand and the strength of our licensing strategy.” Roleff: “2025 has been marvellous so far, with the brand growing more than 20% year-to-date. Our greatest success this year has been establishing our position and rapid growth in the US. We're also very proud of the global rollout of the Moomin-80
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LICENSING SOURCE BOOK 2025
Roz Nowicki
Sam Ferguson
Suzy Raia
What are you most looking forward to as Q4 and 2026 approaches? Roleff: “The Moomin brand will reach its all-time high this year, and we still have some significant announcements to make this autumn.” Sam: “Looking ahead, we're incredibly excited about what's to come. We'll be unveiling some major surprises at BLE - including new brands with roots in Japan that we can't wait to share more about. There's big energy behind what's next for the Jazwares portfolio.”
campaign. We initiated a robust investment programme in brand assets and innovative ways of entering new markets and segments, and this programme is now taking us to the next level. Without this investment, growth would be unlikely.” Sally: “2025 has been energizing and pivotal for Hasbro’s UK licensing business. Like many in the industry, we’re navigating an uncertain economic