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THE BIG INTERVIEW: JOHN LEWIS & SANDERSON
A synergy of style Inset: Heritage stripes and large-scale florals underpin the John Lewis x Sanderson collaboration.
Spanning more than 200 pieces across furniture, bedding, textiles, lighting, tableware and gifts, the John Lewis x Sanderson collection was one of the standout licensed interiors collaborations of 2025. Licensing Museum & Heritage Book takes a closer look at the creative partnership that brought together two British design icons to breathe new life into timeless patterns for today’s homes.
immersed in the Sanderson archive – an extraordinary resource housing thousands of fabrics, wallpapers, logbooks and printing aunched in March 2025 – and blocks dating back to the 19th century. “It expanded for AW25 – John Lewis’s spans countless movements, eras and artistic Sanderson range is its largest licensed styles, offering brands a rich playground of collection to date, as well as Sanderson’s firstinspiration and design reference, whether ever high street homewares partnership. they seek quintessential English style, bold Celebrating florals, stripes and other enduring mid-century flair, or something entirely motifs of English design, the collection brings unexpected,” Gabrielle shares. “Our designers contemporary energy to archival classics, and archivists played a pivotal role, selecting honouring the shared history of two brands prints with depth, provenance and strong that have shaped British interiors since the emotional resonance, and partnering with 19th century. John Lewis to interpret them for “There is a natural alignment between contemporary lifestyles.” Sanderson and John Lewis,” says Gabrielle Emma Stanley Brown, textiles buying Sims, director of partnerships and licensing at manager at John Lewis, describes the process Sanderson Design Group. “Both brands share as “a true labour of love”, recalling how the that rare combination of being heritage-rich teams “uncovered lost gems and deeply trusted by British Below: Reinventing Regency style for – iconic designs that haven’t households. Sanderson has proudly modern interiors, the Etheridge Accent Chair is available in a bold Pinetum Stripe held a Royal Warrant since 1924. fabric. These are brands people have grown Right: The collection’s striking Pamir Garden print was based on a 1970s up with, carrying a sense of warmth document in the Sanderson archive. and familiarity that few can match.” From the outset, the partnership was a synergistic one, says Gabrielle. “From our earliest conversations, it was clear that John Lewis understood not only our visual identity, but also the emotional warmth, history and storytelling that define our brand, and our mission to bring beauty into people’s homes.” Together, the John Lewis and Sanderson teams spent hours
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LICENSING MUSEUM & HERITAGE BOOK 2026