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EXCLUSIVELY: REVIEW
EXCLUSIVELY POSITIVE
Inset: Combining the utility of a standard kettle with the energy-efficient one cup capability of a hot cup machine, LAICA’s Dual Flo kettle only boils the amount of water required.
June saw the return of the Exclusively Housewares show at the Business Design Centre, Islington. With visitor numbers exceeding pre-Covid levels, it was a busy and successful show – albeit rather a hot one. PH finds out how the show went for some key exhibitors.
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tand space sold out sooner than ever before ahead of this year’s Exclusively show, while attendance was 10% higher than the 2022 show, and 8% higher than the pre-Covid 2019 event. Feedback on the show floor was overwhelmingly positive from both buyer and supplier perspectives, so PH finds out what the official review of the show is now that everyone is back to their desks.
Matthew Dealtry, Strix sales director EMEA “The Exclusively Show 2023 was a success for us. The organisation of the event is very impressive, and there was definitely an increased interest and footfall to our stand this year as we showed our new innovation across our Aqua Optima and LAICA brands to our existing and new customers. The Brand Showcase area also worked well, with media representatives, influencers and bloggers coming along to learn more about our Aqua Optima and LAICA range of products, and, importantly, it was a great
opportunity to interact with them too. “The innovation and sustainability of our product range went down very well, particularly appliances such as the Aurora Instant Hot & Cold Water Filter Dispenser, which fulfils more than one role in the kitchen and also delivers energy and water savings in the face of on-going cost of living pressures. We were also excited by the feedback to our innovative Aurora Coffee which dispenses gold standard filtered coffee on demand. “There was lots of interest in our new LAICA Water Filter Kettle, which is an eco-
friendly, glass bodied kettle, featuring a LAICA BiFlux tea and coffee filter to help improve the taste of hot drinks and cut down on limescale in those areas with harder water. “Finally, the refillable myLAICA on-the-go water filter cup and LAICA GlaSSmart glass filter bottle, that both help to reduce the amount of single-use plastic we use, were particularly popular. “We enjoyed the show, and especially meeting our existing industry contacts and introducing more of our innovative products to new customers.”
Craig Sammells, country manager UK & Ireland, Orthex Group “It was a great show for us, really well run and with quality attendance – we were looking particularly this time at the major supermarkets and DIY stores and we saw all of those. We were able to present NPD to buyers and meet some good quality influencers during the show, as well as get international buyer leads from the international ‘speed meeting’ on the Monday evening. Finally, at the end of the show, we had the opportunity to donate stock to the Rainy Day Trust, which was a brilliant idea and well received by them as the letter to us from the charity’s ceo, Bryan Clover, made clear.” Left: Orthex was targeting major supermarkets and DIY stores at the show with its storage and utility ranges.
PROGRESSIVE
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HOUSEWARES