MY LITTLE PONY
RETRO VIBES BOOST PONY With 40 years of multigenerational heritage and over 90% awareness around the globe reaching 94% in the UK - MY LITTLE PONY is one of the best-known brands on the planet.
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ver the years, MY LITTLE PONY has undergone various iterations while maintaining high brand recognition and deep emotional connections. Balancing nostalgia for longtime fans and freshness for new audiences, MY LITTLE PONY is beloved evergreen property. Fresh from celebrating its 40th anniversary in 2023, Hasbro is building momentum and continuing to celebrate nostalgia and the enduring relevance of MY LITTLE PONY, as Marianne James, Senior Vice President, Global Licensing explains: “Our focus for licensing into 2025 is celebrating MY LITTLE PONY across the generations with some fantastic BELOW: Irregular Choice’s retro collection has been popular with fans.
ABOVE: Playlodge in Shanghai
Bringing Pony To The People
MY LITTLE PONY is a staple in location-based experiences with themed rides, shows and character meet and greets, which create memorable experiences for visitors. Playlodge in Shanghai, opened this year and offers a MY LITTLE PONYthemed family entertainment centre with a vibrant fairytale aesthetic.
with global powerhouse brands like Beauty Creations Cosmetics, Cakeworthy, HEYDUDE, Loungeflly, Reebok and Roblox, along with expansion in digital gaming with the immersive openworld video game MY LITTLE PONY: A Zephyr Heights Mystery. MY LITTLE PONY continues to boom in Asia with the release of charming new lifestyle collections from Costa and MINISO, plush with Reesee, apparel and footwear from XTEP KIDS and more. Notably, MY LITTLE PONY-branded Kayou trading cards have reinvigorated the brand as consumers clamour to get their hands on the beautiful collectables. “We will continue to drive retro demand and the pop culture trend by leaning into fashion, home and health and beauty brand partnerships, like what we’ve done with Bums and Roses and Catrice Cosmetics,” says James. “These loud and proud celebrations of MY LITTLE PONY’s glorious 40+ year heritage, will springboard us into 2026 and beyond, with the launch of our insight-led total brand evolution across content, branding, products, and marketing. Watch this space!”
partners, collabs and products, including retro figures from Basic Fun!, along with an array of licensed items across categories.” Retro fashion is leading the way, reigniting the brand’s pop icon status with some exciting collaborations, such as the recent collection from Irregular Choice. This 38-piece collection of footwear and accessories launched in July, with 30% selling through in the first week. “The feedback on social was really positive, with another drop in August doing equally as well,” says James. And the retro look is not just for adults. In April 2024, Inditex launched a retro MY LITTLE PONY kids capsule collection across flagship Zara stores, further extending the look and feel of the iconic ponies across adults and kids fashion and RIGHT: Retro accessories. kids’ fashion There have also been collabs from Zara.
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04/09/2024 14:05