Brand Overview
ABOVE: Fans can experience the real world of Angry Birds at Särkänniemi Adventure Park in Finland. RIGHT: Bigger, badder, birdier. Angry Birds 2 was downloaded 20 million times in its first week of release.
Angry Birds has been downloaded close to half a billion times, by partnering with Kunlun, one of China’s biggest game companies, and tailoring its mobile games to the Chinese market. “The Chinese market is a massively important market not just for Rovio, but all mobile companies,” says Alex. “We’ve also partnered with Kiteretsu in Japan and earlier this year brought out Angry Birds Fight!, the first Rovio title developed entirely in Japan.” Rovio is also strengthening its position in India, another promising BELOW: Plunder Pirates was released by Rovio last year.
market in the global gaming business, with the appointment of a new head of operations. “We’ve taken the franchise in nearly every direction possible in the past five years,” says Alex. “And there’s still so much more to come.
We’ve got the movie, expansion into Asia, some really interesting partnerships and of course, a lot more games. We are now truly an entertainment company with mobile games at its heart.”
Diversifying the portfolio Rovio has diversified and strengthened its portfolio by creating two Angry Birds spin-offs: Bad Piggies, revolving around the pigs from Angry Birds; and Angry Birds Stella, based on the popular Stella character. Angry Birds Stella, and the newest game in the Stella series, Stella POP, both have a strong appeal to female millennials. Rovio has also developed several new IPs, including Retry and Plunder Pirates last year. Nibblers, an evolved match-3 puzzle game with strong characters, features a colourful cast of fish climbing out of the sea to explore dry land and search for tasty fruit. The brandnew IP launched in September this year.
CLOCKWISE (l to r): Coral, Octo and one of the Lizard baddies from Rovio’s new IP, Nibblers.
Angry Birds
06-09_Angry Birds Overview_New_V2.indd 9
9 17/09/2015 17:05