NEWS
A strong addiction A recent ad by Coca-Cola for its Diet Coke campaign raised a few eyebrows for cheekily playing with the term “You’re on Coke”. The campaign runs with the tag line, “You’re on” – next to the Diet Coke logo and was created by New York agency Droga5. Coca-Cola said the advertising was one part of the new campaign for Diet Coke called “You’re On”. For a better experience Dentsu Aegis Network said it will launch its experiential marketing agency psLive in all key AsiaPacific markets. The agency will first roll out in India, with Asiawide plans for psLive expansion expected soon. Ashish Bhasin, Chairman & CEO of Dentsu Aegis Network South Asia, will take on the additional role of Asia chairman for Posterscope and psLive Asia Pacific. Nick Waters, Dentsu’s Asia-Pacific CEO, said psLive will play an important role in Asia, particularly in key markets like ANZ, South East Asia and India.
A new market Turner Broadcasting formed a partnership with PT Trans Media Corpora to launch CNN Indonesia as a 24-hour news channel and website in Bahasa Indonesia. Jeff Zucker, CNN’s worldwide president, said this agreement puts CNN in a unique position to reach millions of Indonesians in a way it had not been able to previously. The TV channel will be accompanied by a strong digital presence. WWW.M A RK ET I N G - I N T ER A C T I V E .C O M
Another opportunity Carat extended its Australian presence with a launch into the Queensland market. Furthermore, the agency has integrated digital experts within every client service team and expanded the agency’s strategic resources by tapping into Carat’s 25-strong national strategy team. Gabriela Merrick was promoted to managing director for Carat Brisbane. She has 11 years of experience with the company and was most recently GM at Mitchells Queensland.
AUDIT WATCH MCI (P) 085/12/2013
EDISI 01/ TAHUN I - JANUARI 2014
INDONESIAN INFLUENCE
I LAPORAN UTAMA
HAL 4
Mengaduk Yu-sheng, Menanti Angpao
Perayaan Imlek, atau lazimnya diucapkan di Singapura sebagai Lunar New Year, adalah satu dari sekian banyak acara penting yang paling ditunggu setiap tahunnya. I KISAH SUKSES
Menanti Berkah T di Tahun Kuda
HAL 6
Tak Ada Lawan, Dilarang Ikut Kompetisi Lego di Indonesia MCI (P) 085/12/2013
EDISI 01/ TAHUN I - JANUARI ANUARI 2014
A new Indonesian newspaper has launched in Singapore targeting Indonesians living in the country. Radar Singapura was published in January with an initial print run of 5,000 free copies. The newspaper is distributed at Indonesian restaurants at Orchard, Bugis and Raffles and Paya Lebar MRT, as well as student forums, remittance centres, the Indonesian embassy, professional associations, Indonesian gathering places and relevant events. It targets telcos, airlines with daily flights to Indonesia (such as Garuda, Singapore Airlines, SilkAir, Lion Air, AirAsia, Jetstar, Tiger), banks/remittance services (such as Western Union, Mass Express), and Indonesian restaurants (such
Kepingan lego, jika berada di tangan ahlinya, dapat memunculkan HAL 4 bentuk yang luar biasa.
I LAPORAN UTAMA AM MA
u-sheng, Mengaduk Yu Yu-sheng, ng gpao Menanti Angpao
Perayaan Imlek, ata atau au la lazimnya azim mnya ga apura ssebagai eb bagai diucapkan di Singapura ad dala ah ssatu atu u Lunar New Year, adalah ak acara acara dari sekian banyak ing gd ittungg gu penting yang paling ditunggu setiap tahunnya.
I KISAH SUKSES S
HAL 6
I LENSA
HAL 18
I SEPUTAR SELEBRITI
HAL 19
Bukan Anak yang Diharapkan Shandy Aulia meluncurkan buku Incomplete yang mengisahkan perjalanan hidupnya.
Kepingan lego, jika berada a, di tangan ahlinya, kan dapat memunculkan bentuk yang luar biasa. HAL H AL 18 I SPORTIF
HAL 21
Aji Arsitek Timnas U-23
I SEPUTAR SELEBRITI EB BRITI
PSSI akhirnya resmi menunjuk Aji Santoso sebagai pelatih Timnas HAL H AL 19 U-23.
HAL 22 Bukan ukan Anak I KULINER ang yang Soto Ayam Lamongan iharapkan Resep soto ayam Diharapkan
Shandy Aulia Lamongan meluncurkan adalah salah satu kuliner buku Incomplete khas Indonesia yang begitu yang mengisahkan banyak digemari. perjalanan dupnya. hidupnya.
I SPORTIF
Di Singapura, Imlek tak hanya dirayakan etnis Tionghoa. Semua orang, dari latar belakang etnis atau bangsa apapun, akan ikut larut dalam kebahagiaan. Mereka akan tumpah ke jalan-jalan, menikmati kemeriahan acara tahun baru. Tahun ini, puncak dari keseluruhan acara adalah Chingay Parade. Parade tersebut menampilkan atraksi dari delapan ribu orang, batik terbesar di dunia sepanjang tiga ratus enam puluh meter, boneka sejenis wayang setinggi empat meter, tarian balet oleh tujuh ratus penari dan pergelaran dari negara Italia, Korea dan China. Sungguh sayang untuk dilewatkan. Penjuru Singapura juga dihiasi dengan berbagai ornamen berbentuk kuda. Sesuai penanggalan China, 2014 adalah Tahun Kuda Kayu. Kuda Kayu melambangkan antusiasme. Tentu saja kita berharap dunia bisnis akan Di Singapura, Imlek tak hanya lebih bergairah dibandingkan dirayakan etnis Tionghoa. Semua orang, tahun sebelumnya. Pasar dari latar belakang etnis atau bangsa lebih optimistis dan apapun, akan ikut larut dalam memiliki mood yang kebahagiaan. Mereka akan tumpah ke positif. Gong Xi Fa Cai. I jalan-jalan, menikmati kemeriahan acara tahun baru. Tahun ini, puncak dari keseluruhan acara adalah Chingay Parade. Parade tersebut menampilkan atraksi dari delapan ribu orang, batik terbesar di dunia sepanjang tiga ratus enam puluh meter, boneka sejenis wayang setinggi empat meter, tarian balet oleh tujuh ratus penari dan pergelaran dari negara Italia, Korea dan China. Sungguh sayang untuk dilewatkan. Penjuru Singapura juga dihiasi dengan berbagai ornamen berbentuk kuda. Sesuai penanggalan China, 2014 adalah Tahun Kuda Kayu. Kuda Kayu melambangkan antusiasme. Tentu saja kita berharap dunia bisnis akan lebih bergairah dibandingkan tahun sebelumnya. Pasar lebih optimistis dan memiliki mood yang positif. Gong Xi Fa Cai. I www.radarsingapura.com, 24 Hlm
Menanti Berkah T di Tahun Kuda
Tak Ada Lawan, wan, ut Dilarang Ikut ego Kompetisi Lego di Indonesiaa
I LENSA
www.radarsingapura.com, 24 Hlm
AHUN Baru Imlek, atau yang dikenal juga sebagai Lunar New Year, atau Spring Festival (Festival Musim Semi), merupakan salah satu acara yang paling ditunggu-tunggu setiap tahunnya. Ini adalah acara terbesar dan terpenting dalam komunitas etnis Tionghoa, yang dirayakan di seluruh dunia.
AHUN Baru Imlek, atau yang dikenal juga sebagai Lunar New Year, atau Spring Festival (Festival Musim Semi), merupakan salah satu acara yang paling ditunggu-tunggu setiap tahunnya. Ini adalah acara terbesar dan terpenting dalam komunitas etnis Tionghoa, yang dirayakan di seluruh dunia.
DOK RADAR SINGAPURA
HAL H AL 21
Aji Arsitek Timnas U-233 PSSI akhirnya resmi menunjuk Aji Santoso sebagai pelatih Timnas U-23.
I KULINER
HAL 22
Soto Ayam Lamongan Resep soto ayam Lamongan adalah salah satu kuliner khas Indonesia yang begitu banyak digemari.
A marriage made in space NDN Group is taking one Chinese couple into space to get married. The record-breaking attempt is slated for Q1 or Q2 of 2015 in collaboration with Virgin Galactic, which will provide a manned spacecraft for at least six passengers. Andy Ann, founder of NDN Group, said the initial idea of a space wedding was spawned between himself and Virgin Galactic founder Richard Branson.
Scooting off Italian scooter brand Vespa appointed BBH to handle its global advertising account. The appointment comes without a pitch. BBH will handle advertising across Asia, Europe and the US. The agency will help the scooter brand develop a new brand position that builds on its strong heritage and simultaneously appeals to newer audiences. Ads will roll out later this year.
Getting good vibes Viber and Nokia inked an exclusive deal which provides Nokia X device users with a version of Viber that is at parity with Viber’s latest version for Android. “This strategic partnership will help us provide Nokia users with a great messaging and calling experience enhanced with photo sharing, stickers and other Viber functionality,” said Talmon Marco, CEO of Viber. A creative incubator Creative network Iris has launched an innovations and ventures division. Called The Nursery, it will focus on the development of new products and services. The dedicated global unit will tap into the network’s creative teams to bring more start-up style ideas to big brands and create new business concepts.
DOK RADAR SINGAPURA
as Sari Ratu, IndoChili) and more. For readers, it targets Indonesians living and staying in Singapore as workers, students, business owners and tourists. It aims to have its circulation audited, said chief editor Martin Pardede, but it has not determined when and who this will be done by.
Lowe cooks up a win Indonesian instant noodle brand Indomie appointed Lowe Indonesia as its agency following a pitch that involved Ogilvy and Leo Burnett. The appointment is for the Indonesia market and the contract is said to be for a year. Joseph Tan, CEO of Lowe Indonesia, said: “For Indonesians, Indomie goes beyond being just the ultimate comfort food; it conjures up national pride across our country’s diverse cultures.” X marks the spot Mountain Dew partnered with 20th Century Fox’s X-Men: Days of Future Past. Managed by creative agency Motive, the campaign builds on more than a decade of successful entertainment partnerships. This is Mountain Dew’s largest-ever international entertainment promotion. The global TVC will launch at the end of April globally and the promotional campaign engages consumers across various touchpoints – from in-store and special commemorative packaging.
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