FEATURE
Photos courtesy of Lion Pose
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UN PROTECTION FROM THE SKINCARE EXPERTS
kincare gurus everywhere can rejoice BY LAURIE MELCHIONNE at the latest solution for all skin types, textures and tones. Lion Pose, the clinically-tested brand founded by Harvard-trained dermatologists, has launched its latest in third-party audited, diverse-skin type care products. Meet the Ghost-Buster Broad Spectrum SPF, the lightweight, all-day-use sunblock that protects all skin types from UV rays. As spring’s sun intensifies in April, this SPF boosts the skin for allday hydration and fights the aging process before it can begin (courtesy of the sun’s wrinkling effects). With easy glide-on, the Ghost-Buster SPF leaves zero white cast behind (unlike traditional sunblocks), and envelops the wearer in subtle, summery fragrances reminiscent of the beach. The Ghost-Buster sunscreen moonlights as both a moisturizer and a makeup primer. Upon application, the skin is bathed in a glowy mask for that coveted glassy fi nish. Glittering with antioxidant glutathione and moisture-locking squalane, this SPF is also 100% mineral and reef-safe. With Lion Pose’s Five-Point Clinical Testing Standard (third-party auditing, objective assessments, diverse skin tone application, statistically proven results and zero confl icts of interest), the Ghost-Buster has been clinically proven to increase the skin’s moisture levels by 136% after 8 hours. How do we know? It was tested with the use of a Corneometer®, a tool that uses electrically charged electrodes to assess the skin’s dielectricity (in layman’s terms, the skin’s hydration). Over a decade ago, Lion Pose Founders Madhu Punjabi and Nisha Phatak met at the Harvard Business School. They discovered the same industry-wide problem in skincare: a lack of regulated formulas for high-quality products delicate enough for all skin types. While each skin type has its own needs and sensitivities, not every skincare brand out there provides the best, tailored solutions. What’s more, most skincare brands were way too harsh on the skin at the time. With the help of dermatologists, Dr. Laura Scott and Dr. Suchismita Paul, Madhu and Nisha cultivated Lion Pose’s diverse selection of all skin solutions, for all skin needs. From acne-fighters like the Unspotted Acid Jelly Night Serum to healers of specific skin conditions like melasma found in the Ghost-Buster SPF, Lion Pose activates solutions through deep-skin barriers while maintaining a uniquely subtle reaction upon contact. Shop the Ghost-Buster Broad Spectrum SPF on lionpose. com or use the Store Locator to spot it in Sephora.
54 | FM April 2024
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