2013 Guide to Giving

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Every day, Walgreens strives to make our communities, and the world, a better place to get, stay and live well. Not just through our daily business— but also through activities that accelerate our century of service, heritage of giving, and deepest sense of corporate social responsibility.

Building on our commitment to service, innovation, inclusion and community involvement, Walgreens and our team in the past year alone have: · Supported the United Nations Foundation Shot@Life campaign with Walgreens Get A Shot/ Give A Shot initiative—when our patients get a flu shot or any other immunization, we’ll help provide a life-saving vaccine to up to 3 million children worldwide who need it most. · Contributed $350,000 in corporate funds and raised $5.3 million from employees and customers through in-store donations for the Red Cross hurricane disaster relief in New York and New Jersey. · Pioneered employing people with disabilities, showing that through training and experiential opportunities, people with disabilities can be successful in highly competitive environments. · Provided $23 million through Walgreens Way to Well fundraising programs for the American Cancer Society, American Heart Association, American Diabetes Association, Juvenile Diabetes Research Foundation and Komen for the Cure program, earmarked for cancer prevention and early detection. · Volunteered more than 800,000 employee hours at over 19,000 events. In the North Shore and Northern Chicago areas, employees volunteered more than 42,000 hours at over 800 events. · Advanced healthcare in underserved communities through Way to Well health tours with the National Urban League and AARP, providing free health tests, assessments, education and consulting services to people and communities most in need. · Joined with Greater than AIDS, health departments and local service organizations to provide free HIV testing. · Demonstrated retail “green building” breakthroughs by building the first “net zero” retail store in Evanston, Ill., that produces more energy than it uses. · Sponsored the Make It Better Foundation Philanthropy Awards because Chicagoland is the home of our hearts, and we all know that giving always starts at home.

At Walgreens, we believe in doing good by doing good business. Our 8,000+ stores in communities across America are committed to providing unprecedented convenience and service as a health and wellness destination for all. We also strive to go the extra mile to serve those most in need. We want everyone, in every walk of life, to get, stay and live well.

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contents 6

G U I D E TO G I V I N G 2 0 1 3

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Founder & President Susan B. Noyes Co-Founder & Vice President of Marketing Mindy Fauntleroy

Letter from our Founder

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Warming Hearts and Hands

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Managing Editor Kelly Konrad Publisher Kimberly Carroll Art Director Sarah Philippart Designer Lesley Smith

ADVERTISING Ad Sales Manager Megan Holbrook

Make It Better Philanthropy Awards

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Profile: Chicago Botanic Garden

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Senior Account Executives Patti Augustyn Julie Carter Account Executive Jenny Newman Martha Sheridan

MAKE IT BETTER FOUNDATION Editor Coco Keevan Contributing Writer Sharon Krone

4 Ways Make It Better Can Help Your Nonprofit Organization

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Give Things

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Nonprofit Organization Profiles

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Profile: American Red Cross Profile: Right Angle

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Give Support

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How To Raise More Money For Your Favorite Nonprofit

Make It Better 588 Lincoln Ave. Winnetka, IL 60093, 847-256-4642 GOT FEEDBACK? E-mail susan@makeitbetter.net TO ADVERTISE: Contact megan@makeitbetter.net

Carrying forward the best of magazine MISSION STATEMENT The mission of Make It Better is to be the most-trusted, easiest-to-use community resource and magazine that helps you make your life, and the lives of others, better.

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issue of Make It Better magazine and our 3rd annual Guide To Giving. Because your attention and intentions are valuable, we design our media to not only help you with the demands of busy lives, but also to simplify and amplify your giving back efforts. This guide is a product of that commitment.

We’re particularly proud that this year, Walgreens sponsors the guide to message their own commitment to corporate social responsibility, something we admire and applaud. The fastest way forward to a better world is for all brands to act similarly, making it easy for customers to do good while doing good business.

We are delighted to recommend all of the other businesses and organizations herein, too.

This content has been thoughtfully developed to make it as easy as possible for you to make a greater difference. Substantial knowledge of the resources on pages 14-16 inform our recommendations for easy ways you can make a difference by giving time, things or money. More than 100 years of combined experience informs our fundraising recommendations on page 18.

Welcome to our 4th AnniversAry

Our Warming Hearts and Hands program, which offers new winter outerwear and blankets through carefully vetted nonprofits makes us proud. You can help by donating new coats, gloves, hats, scarves or blankets. We started this program six years ago in partnership with The Volunteer Center, and we thank Executive Director Barb Tubekis and the board for their continued participation. Learn more and see dropoff locations on page 8.

And speaking of our office, we give thanks to the Village of Winnetka and Winnetka Chamber of Commerce for sponsoring our grand opening. As always, we welcome your feedback and future participation in our many Make It Better activities, which include taking classes in our inviting new office and entrepreneurial community space, the Tech Mamma Lounge (see page 16 in our November magazine).

You are important to us. It is an honor and a privilege to publish Make It Better Media for you. Thank you for your attention and the opportunity to connect with you.

Warm Regards,

Susan B. Noyes Founder and CEO

$$ raised for not-for-profits : $2,044,065

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Photo courtesy of the winnetka chamber of commerce

welcome to the make it better guide to giving

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NORTHBROOK SENIOR CENTER KNITTERS GROUP COURTESY OF PHYLLIS KOSNER

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warming hearts and hands CALLING ALL OFFICES, DEPARTMENTS, KNITTER CIRCLES, quilting bees, elementary schools and community centers! Please join Make It Better Foundation and help give handmade or newly purchased blankets, hats, coats, gloves and scarves to more than 1,000 men, women and children this winter season.

Each year around the holidays, Make It Better Foundation gives the gift of warmth to those in need. This is our fifth annual Warming Hearts & Hands program. You can help make this winter a warm one with an online donation at makeitbetter.net/foundation or by dropping off new gloves, scarves, hats and coats at one of the locations listed to the right.

In 2012, Make It Better Foundation donated 430 coats, 502 blankets, 70 hats, 147 mittens/ gloves and 50 scarves to the following organizations: • Lake County Haven • Chance Ministries • San Jose Obrero Mission • Sarah’s Circle • Breakthrough Urban Ministries • Rice Children’s Home + Aid • Catholic Charities, Syracuse • Deborah’s Place Handmade and retail items donated by: • AuPairCare North Shore • Girl Scout Troop from St. Juliana School in Chicago • Northbrook Senior Center Knitters Group • Volunteer Center

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Make It Better 588 Lincoln Ave. Winnetka, Illinois 60093 (847) 256-4642 Monday–Friday, 10 a.m.–4 p.m.

Volunteer Center 520 Glendale Ave. Winnetka, IL 60093 (847) 441-7665 9 a.m.–4 p.m.

• Working 2gether in Highland Park and Highwood • Anonymous donors Other past recipients: • Housing Opportunities for Women • Heather’s House • WINGS, Inc. • A Safe Place • Mary Lou’s Place at YWCA Evanston/Northshore • McGaw YMCA • A Safe Haven Foundation • Connections for the Homeless • Family Network • Good News Partners • Mano a Mano • The Harbour • Boys Hope Girls Hope • Nuestro Center

r ok Senio Northbro

nitters Center K

Group

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make it better philanthropy awards On November 15, National Philanthropy Day, Make It Better Foundation will announce the winners of our second annual Philanthropy Awards. More than 100 applicants applied for these categories.

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Arts Recognizes the best in arts, culture and humanities programs.

Athletics Recognizes the best in organizations that promote youth athletics and sports-related training.

Education Recognizes the best in education: traditional and innovative institutions and after-school, skills training and intervention programs.

Health Recognizes the best in programs that promote wellbeing, disease and disorder education, patient/ family support, treatment, prevention services and hospice care.

Human Services (Youth and Social) Recognizes programs that support family, educating teen mothers, assistance, healing and well being.

Medical Research Recognizes the best in programs that conduct innovative medical research and develop excellence in medical advancement.

Most Improved Fundraising Award Recognizes continual improvement in NFP fundraising efforts.

Most Innovative Fundraising Award Recognizes innovation in fundraising. Fresh and unique fundraisers with demonstrable results.

Please Join Us The Make It Better Foundation invites you to join us on National Philanthropy Day, when we will announce and celebrate our 2013 Philanthropy Award winners. Follow our Facebook page for live updates during the day, facebook.com/ makeitbetter.net Cocktail Party November 15, 7 p.m.

RSVP online: bit.ly/1b4Jhjm $45/person

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Contact James Boudreau at jboudreau@chicagobotanic.org or visit chicagobotanic.org

PHOTO COURTESY OF CHICAGO BOTANIC GARDEN

THE CHICAGO BOTANIC GARDEN IS

recognized as a center for scientific research, educational opportunities and innovative jobs-training and horticultural-therapy programs. Our 385-acre campus, featuring 26 distinct gardens and four natural areas, captivates 1 million visitors annually, enabling people to integrate the positive mental and physical benefits of gardens into their lives. At the same time, we are committed to responding to plantbased issues that affect people close to home and around the world.

This living museum, supported by dedicated staff, volunteers and donors,

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chicago botanic garden We cultivate the power of plants to sustain and enrich life. continually strives to meet and exceed new goals. The Joseph Regenstein, Jr. School of the Chicago Botanic Garden educates students from young children through adults. The Garden’s Science Career Continuum provides formal opportunities for study, internships and mentoring for students from middle school through graduate school.

The Daniel F. and Ada L. Rice Plant

Conservation Science Center provides a home for scientists and doctoral students to perform a wide range of plantrelated research. The Garden is raising funds for new greenhouses and nurseries and to complete a new garden at its south end. On the north end, the next phase of the Learning Campus is a new Education Center that will include another new garden.

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4 ways make it better can help your nonprofit organization

Develop a Media Sponsorship with Make It Better Foundation tied to your fundraising event. These are most effective when they are received at least six months prior to the event. Visit makeitbetter.net/ foundation

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Apply for the Make It Better Foundation 2014 Philanthropy Awards beginning next summer at makeitbetter.net/awards. Meanwhile, watch for our 2013 winners, and join the celebration at Chase Auditorium, April 30, 2014!

Participate in upcoming Tech Mamma Lounge classes—like writing press releases or building your brand—to give your NFP an edge in the philanthropic marketplace. Check makeitbetter.net/classes for an upcoming class list and registration details.

Market your efforts to our audience online, in print and in person. Contact mindy@makeitbetter.net to learn more.

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american red cross

right angle

EVERY NIGHT SOMEWHERE IN AMERICA, while most of us are sleeping, Red Cross volunteers are standing on the lawn of someone who just lost their home and everything they own in a fire. We are there to give them a blanket, a hot cup of coffee, a place to stay for the night, and a plan to get back on their feet. In the Chicago area, the Red Cross responds to three to four fires per day.

No matter where disasters strike, the American Red Cross is prepared to respond. Red Crossers work tirelessly, assisting residents along rising rivers, supporting those forced from their homes by fires, and helping those affected by tornadoes to begin the process of rebuilding.

In the face of an emergency every minute counts. A gift of any size supports the lifesaving mission of the American Red Cross, a not-for-profit organization that depends on volunteers and the generosity of the American public to perform its mission.

An average of 91 cents of every dollar the American Red Cross spends is invested in humanitarian services and programs.

FOREVER CHANGING THE TRAJECTORY OF

For more information, contact 312-348-1880, info@rightanlge.org or visit www.rightangle.org.

Steve Sullivan, Board President | Jill Levine, Executive Director

PHOTO <CREDIT>

For more information, contact 312-729-6100 or redcross.org/il/Chicago.

a low income, inner city high school student’s future is the reward for our supporters’ philanthropy. Since 1997, over 2,200 high achieving sophomores from Chicago’s Noble Network of Charter High Schools have competed in summer academic programs at colleges and universities nationwide through our Summer of a Lifetime scholarships, experiencing college life in a way they could never have imagined. Students return with an unparalleled confidence in their abilities to be successful and a burning desire to attend and graduate from college.

Self-disciplined and highly motivated, 86 percent of these rising juniors are the first in their families to attend college.

Noble Network boasts nine of the Top 10 ACT scores for Open Enrollment public schools in Chicago, and 100 percent of our 2012 and 2013 classes enrolled in college.

We are proud to BE NOBLE and hope you will join us in helping change students’ lives!

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â&#x20AC;&#x2DC;Tis the season for giving, sure, but â&#x20AC;&#x2DC;tis always the season to get better organized. Get into the spirit of giving by donating gently used clothing, books, electronics and musical instruments to these worthwhile nonprofits.

BY CO CO K E E VA N

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MUSICAL INSTRUMENTS Merit School of Music meritmusic.org | 312-786-9428 The Merit School of Music accepts donations of instruments in working order to incorporate into its large collection of instruments available for loan to its students. While Merit is not currently in need of pianos onsite, the school can coordinate a piano donation to a deserving student. Please call 312786-9428 for more information.

CLOTHING AND HOME FURNISHINGS AmVets ilamvets.org | 708-388-7800 American Veterans of Illinois (AmVets) picks up discarded clothing and household goods throughout the Chicago area. AmVets accepts all-season clothing, personal electronics, various furniture, reading materials, sports and exercise equipment and household items. For a full list of accepted items, visit the website at ilamvets.org or call 708388-7800 to schedule a pick-up.

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Packaged food A Just Harvest 7649 N. Paulina St., Chicago | 773-262-2297 A Just Harvest welcomes donations of food and other in-kind goods. Needed food items include sugar packets, salad dressing packets, salt, instant rice, ground coffee, tomato sauce, powdered eggs, diced tomatoes and large plastic jars of mayonnaise. For a full list of needed donations, visit ajustharvest.org or call 773-262-2297. old electronics The Village of Winnetka Public Works Yard 1390 Willow Rd., Winnetka | 847-716-3568 The Village of Winnetka accepts old electronics at its Public Works Yard Tuesdays 10 a.m. to 12 p.m. and Thursdays 1–3 p.m. Acceptable electronics include computers, DVD players, fax machines, cell phones, MP3 players, printers, scanners, televisions, video game consoles and stereo equipment. Household hazardous waste or home appliances, including microwaves, dehumidifiers and air conditioners, are not accepted.

on the North Shore at 2727 Shermer Rd. in Northbrook (drop bin) or The Children’s Gift Shop, 310 Happ Rd. in Northfield.

Housewares & clotHing for women Sarah’s Circle 4838 N. Sheridan Rd., Chicago | 773-728-1991 Sarah’s Circle, a refuge for women who are homeless or in need of a safe space, requests housewarming items or in-kind donations of toiletries, books and art supplies.

For more information, visit sarahs-circle.org or call 773728-1991.

Books Open Books open-books.org/donate | 312-475-1355 ext. 114 Open Books gladly accepts sellable books in good condition. Open Books sells donated books online, in their River North store and to recyclers, and sales help support literacy programs for thousands of students. Drop off books

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CASA LAke County 700 Forest Edge Drive Vernon Hills, IL 60061 casalakecounty.com For nearly 20 years, Court Appointed Special Advocates (CASA) Lake County has trained volunteers to advocate for abused and neglected children’s interests in the court system. A child with a CASA is: more likely to be adopted, have a plan for permanency, and spend seven fewer months, on average, in out-of-home care. 95 percent of the children supported by CASA Lake County experience no further neglect or abuse.

by sharon krone

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StAnd for ChiLdren LeAderShip Center 850 W. Jackson Blvd. Suite #330 Chicago, IL 60607 stand.org Stand University for Parents (or “Stand UP”) is a proprietary family engagement program designed to help parents of low-income students support their children’s academics. The program is organized, systematic, measurable and sustainable, and it provides opportunities beyond graduation from the program.

CASh for kidS 1985 Lincoln Way, Suite 23-176 White Oak, PA 15131 swincash.com Cash for Kids uses sports and cultural activities to motivate, educate and elevate—on and off the court—to “get in the game.” Founded by WNBA Chicago Sky athlete Swin Cash, Cash for Kids has helped thousands of children across the U.S. with a particular focus on fitness, education and leadership.

BeACon pLACe 603 S. McAlister Waukegan, IL 60085 beacon-place.org Beacon Place helps feed, educate, activate, train and empower children and families with food and technology resources that will enable them to improve the welfare of themselves and their overall community. They deliver a unique combination of programs that specifically promotes family health and wellness through summer food, day-camp activities, backpack programs, technology or overall nutrition instruction for children and families.

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Orchard Village For more than 40 years, Orchard Village has successfully served the needs and ambitions of hundreds of individuals with developmental disabilities, empowering them to lead fulfilling lives in their communities.

7670 Marmora Ave., Skokie 847-967-1800 orchardvillage.org

Leukemia Research Foundation Wilmette-based Leukemia Research Foundation funds blood cancer research worldwide and serves families affected by leukemia, lymphoma, myeloma or myelodysplastic syndromes in Illinois and within 100 miles of Chicago.

3520 Lake Ave., Suite 202, Wilmette | 847-424-0600 allbloodcancers.org

Great Lakes Adaptive Sports Association (GLASA) GLASA promotes the physical and mental well-being of youth, teens, adults and injured military with a physical or visual disability by providing adaptive recreational, fitness and competitive sports programs.

400 E. Illinois Rd., Lake Forest 847-283-0908 glasa.org

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SISTER PAULANNE’S

NEEDY FAMILY

FUND SISTER PAULANNE’S

NEEDY FAMILY

FUND

Allendale Association Providing residential and day treatment with counseling services and specialized education for kids in crisis.

Volunteer or donate to change the life of a child!

P.O. Box 1088, Lake Villa 847-245-6279 allendale4kids.org

Sister Paulanne’s Needy Family Fund Provides financial and compassionate help to over 200 families in Glenview and Chicago area and more than 600 families use her food pantry each year.

1772 Glenview Rd., Glenview 847-724-2044 olphglenview.org/sharing/ needy-family-fund

NT Class of 2014 service project– Habitat for Humanity Seniors raise funds and physically build a home for a deserving family. To donate or support fundraising activities, please visit our website.

385 Winnetka Ave., Winnetka 847-784-2246 newtrier.k12.il.us/habitat

Lawrence Hall Youth Services Lawrence Hall improves outcomes for the most vulnerable children, youth and families through unique and specialized interventions in foster care, residential treatment, supported housing, special education and job readiness programs.

Family Service: Prevention, Education & Counseling NFP Family Service, offering social services since 1930, provides senior and caregiver services, counseling for all ages, and Latino support services. Most services are available at no outof-pocket cost to clients.

4833 N. Francisco Ave., Chicago 773-769-3500 lawrencehall.org

777 Central Ave., Highland Park 847-432-4981 famservice.org

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how to raise more money for your favorite nonprofit by susan b . noye s

Create a short, heartfelt story, article or video which demonstrates its impact.

2. Prove that money is efficiently sPent. Donors want to funD the mission, not aDDitional funDraising.

Use Charity Navigator’s efficiency ratio or similar data to illustrate how many cents of each dollar raised are spent on the mission. charitynavigator.org 3. DeveloP an easy-to-attenD annual fun-raising anD funDraising event.

Choose a date, time, venue and theme that is likely to appeal to your nonprofit’s core supporters and their friends. If successful, plan to repeat annually, as reinventing events takes substantial time and effort.

4. let your Passion show to grow a virtuous circle of suPPort from sPonsors, Donors, volunteers anD guests.

Nothing attracts support better than authentic enthusiasm. Let it show when you ask for help using the most personal and polite means available (face-toface conversations, personalized letters, phone calls, etc.).

5. use your social network— online, in Print anD in Person.

Post updates on Facebook or search for others with an interest in your cause through LinkedIn. Tweet your plans.

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Grow links to and from your nonprofit’s website. Send personalized handwritten notes with invitations.

Invite likely future supporters to come as your guests; they will give in the future if they enjoy themselves and you showcase the nonprofit’s mission well.

6. treat sPonsors anD Donors well, anD thank them Profusely.

Make sponsors and donors feel like stars. They give in order to gain visibility with your nonprofit’s audience.

Use sponsor logos prominently on your invitations, website, programs and event signage. Link to their websites, and ask them to link back to yours.

Thank sponsors and donors profusely—when they first donate and at the event. Afterward, follow up with a final thank you letter that includes tax donation information and a description of how their brand was promoted (detail their exposure to potential new customers).

7. have fun.

If you have fun with your volunteer efforts, others will join you at your event and beyond.

8. use make it Better as your meDia sPonsor.

Amplify your volunteer efforts and value to donors with as many media sponsorships of your event as possible, including Make It Better. Please submit any requests at least six months before the event to maximize our benefit to you. makeitbetter.net/foundation

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1. Bring the mission of your organization to life .

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