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BUSINESS
FOOD & DRINK
Text by AARON GRUNWALD
Photography by JAN HANRION/MAISON MODERNE
SALES GRIND COFFEE MARKET
$4.1M Value of fresh coffee beans sold by Luxembourg retailers [1]
91 TONNES Consumption of fair-trade certified coffee in Luxembourg [3]
$18.4M Value of standard fresh ground coffee sold in Luxembourg [1] $116,491,000 Value of imported coffee into Luxembourg [5] 13.5KG Per capita coffee consumption in Luxembourg [3] $52.2M Value of total coffee sales, of all types, in Luxembourg cafés and bars [1] 378,000 Number of 60kg bags of coffee imported into Luxembourg [4]
June 2018
45% Percent of the world’s organic coffee consumed in Europe [2]
$25.7M Value of coffee pod sales in Luxembourg [1] 8.6% Marketshare of organic food and drink products in Luxembourg, the 2nd highest sales rate worldwide [6]
€188 Per capita consumption of organic food in Luxembourg, the 4th highest worldwide [6] and the 2nd highest sales rate in Europe [7]
[1] Euromonitor International, 2017 figures; [2] Dutch Ministry of Foreign Affairs, 2015; [3] Dutch Ministry of Foreign Affairs, 2006; [4] International Coffee Organization, 2013; [5] Food and Agriculture Organization of the United Nations, 2014; [6] Research Institute of Organic Agriculture, 2016; [7] US Department of Agriculture, 2016
GET THE PICTURE
Organic and fair-trade coffee, like most other food and beverage items, still represent a small portion of market in the grand duchy. Yet Luxembourg, proportionally speaking, leads the way in the segment. Delano spills the beans.