LHV Bank research - Annual Review 2022

Page 2

10th June 2022

MADARA Cosmetics AS

Table of Contents Investment Summary

1

Company Overview

3

MADARA Cosmetics Group

3

Management

3

Shareholders

4

History

4

Research and Development

5

Manufacturing

5

Raw Materials

6

Products

6

Brands

6

Certification and Standards

6

Main Markets

7

Distribution Channels

8

COVID-19 Resilience

8

Russia-Ukraine War Implications

8

Sector Overview

10

Cosmetics Industry

10

SWOT Analysis MADARA

13

Print-on-Demand Project

14

POD Sector Overview

14

SWOT Analysis of Selfnamed

16

Financials

18

Revenues

18

Cost Structure

19

Profitability

19

Non-Current Assets

20

Investments

20

Debt Position

21

Dividends

21

Valuation

23

ESG Considerations

23

Discounted Cash Flow

23

Peer Valuation

25

Valuation Summary

26

Key Risks

27

Financial Tables

28

INSTITUTIONAL EQUITIES

TARTU MNT 2, 10145 TALLINN, ESTONIA

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LHV Bank research - Annual Review 2022 by MADARA Cosmetics - Issuu