LUCY'S Magazine Vol.40 / 5 Year Anniversary Edition

Page 43

production company DYNAMIC FRAME @dynamic.frame producer LUZIUS FISCHER @rollingshutterframes photographer LAURIDS JENSEN @lauridsjensen cinematographer JONAS FISCHER @jonas.b.fischer model DIVYA J. @ ANIMA CREATIVES @divya_jadhav22 stylists PRANAY JAITLY & SHOUNAK AMONKAR @who_wore_what_when hair & make-up NITTI GOENKA @nittigoenka hair & make-up PRATIKSHA NAIR @_pratikshanair_ assistant stylist SHUBHAM JAWANJAL @d.shubham_j local producer NUPOOR KAJBAJE @nupskaj production assistant MANISH GRAY @manishgray film editor BELA ADAMI @alebimada film colorist ALEKSANDR VERKHOLIAK @aleksandr.colorist film music MISCHA KISSIN film title design EFENTWELL @efentwell film sound design DENIS ELMACI outfit PAYAL KHANDWALA earrings H&M

Jijnasa In Hindi, the word “Jijnasa” means the desire to know or the urge to explore something and getting to know its true nature.

In December 2016, one of our team members went to Mumbai to shoot a commercial. He was fascinated by this faraway place, the colors, the scents and the people. But the time there was, of course, much too short to really take it all in. One day, all of us (producer, cameraman and photographer) started to plan our first trip together to India. Our goal was to get to know the Indian culture, explore the city of Mumbai and most importantly meet new people. What would be a better way to meet those goals than to produce a fashion film and editorial in this new and exciting environment? Our plan was to follow our model while she was exploring locations we didn’t know either; wandering through doors and passages that would take her to the most interesting and special place in and around Mumbai. The preproduction phase was especially exciting. Being in a new city that was bustling and more crowded than anything we had ever experienced, we visited locations and places trying to find those hidden little gems only few foreigners would visit. Through the greatest coincidences we met up with an awesome team that helped us realize this project. From Anima, the model agency who casted their talent Divya to Pranay and Shounak at "Who Wore What When", who provided this stunning styling. The castings, scoutings and our collaboration with the team were our way to get to know people in this new place. Our production “Jijnasa” was the perfect way to actually do what the word describes itself – exploring a new city with its culture and its people.


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