LOULOU

THE HOUSE OF LOULOU Founded in 2012 by Creative Designer Andra Turcanu in Bucharest, Romania, LOULOU is a fashion and accessories design studio renowned for its exquisite craftsmanship and eclectic creativity. With a vision that embraces both Eastern European cultural heritage and contemporary innovation, the brand captivates fashion enthusiasts around the world with its modern interpretations of femininity and artistic flair. The essence of LOULOU's distinctive style is multifaceted and alluring — a fusion of elegance, whimsical charm, and vibrant energy. The brand's creations possess a playful decadence, coupled with a hint of audacity and a touch of pop culture. LOULOU epitomises a distinct form of luxury that sets it apart from the refined and impeccably tailored aesthetic commonly associated with designer fashion. Instead, it heralds a new era of modern opulence, drawing inspiration from the lavish lifestyles and unrestrained spirit of 90s pop icons like Britney Spears and Paris Hilton, as well as the trailblazing glamour girls of today, including Miley Cyrus and Lady Gaga. Designer Andra Turcanu, a proud native Romanian, combines her cultural heritage with a global perspective honed through her extended experience in the fashion industry. Andra's expertise is rooted in refined techniques and a deep understanding of the artistry behind fashion, which she has earned while working side by side for years with local artisans. Andra speaks proudly and from the heart and has spent the past 11 years infusing her vibrant, passionate persona into LOULOU. As a result, LOULOU has become not only a fashion line of luxury club and casual wear with a couture twist and a rich Eastern- European legacy, but also an example of the entrepreneurial spirit of women, showcasing their ability to shape the fashion industry with their unique vision and uncompromising dedication.