MISSION

Our mission is to create small moments of joy and happiness. We do that by offering a versatile range of branded snacks with superior taste experience. To every consumer. For every occasion. In every country.

We focus on developing brands, globally and locally. Our products are recognisable due to strong brand ownership.

We strive to offer every consumer worldwide a snack for every occasion.

With our brands, we aim to bring a (small) moment of pleasure and happiness to the lives of our consumers.

We focus on sustainable growth and are committed to maximising opportunities for future generations.

Globalisation of Lotus® Biscoff® products with Lotus® Biscoff® – ultimately – at the top of global brands.

Investment in a strong healthy snacking business, both in our home market, the United Kingdom, and internationally.

Realising sustainable profitable growth by offering a versatile range of branded snacks for every consumption occasion, while maximising opportunities for generations to come via our programme

Development of strong market positions in our home markets by continuous investments in our broad range.

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