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Then and Now: How to Take Your Tresses from Throwback to Trendy
CO-FRIENDLY This Footwear Brand Is Helping People Take a Step Towards Sustainability
FESTIVAL READY Find Your Perfect Outfit at These Shops in Lido Marina Village
Then: Pompadour
Grunge Waves
Circa: 1950 Worn by: Elvis Presley Get the Look With: Matte Pomade
Circa: 1990 Worn by: Drew Barrymore Get the Look With: Texturizing Surfspray
San Clemente
Michelle St. Amour
Property Marketing Manager, DJM Capital
Now: Fade Circa: 2020 Worn by: Cristiano Ronaldo Get the Look With: Classic Pomade
Slicked-Back Ponytail Circa: 2020 Worn by: Zendaya Get the Look With: Light Pomade
Eli Marmar
Co-Founder, Freewaters
1. “Alchemy Works Harbor House has an incredible selection of hats to keep you feeling (and looking) cool in the desert, as well as a revolving roster of brand residencies featuring the dreamiest swimwear, jewelry, dresses and sandals.” www.alchemyworks.us 2. “The stylists at TReSs Apothecary + Salon create the best looks—from beach waves to pretty braids—plus the salon carries the most amazing products to extend the life of your style!” www.tressapothecaryandsalon.com
BYRD HAIRDO PRODUCTS byrdhair.com | @byrdhair
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FREEWATERS INC. 924 Calle Negocio, Ste E San Clemente, CA 92673 949.326.4135 www.freewaters.com WRITTEN BY: BRITTANY LAWRENCE PHOTOGRAPHED BY: ADAM GENTRY 82 LOCALE MAGAZINE
Eli Marmar and Martin Kim, co-founders of Freewaters, have designed eco-friendly footwear for all seasons—sandals, shoes, boots and house slippers included. “Sandals continue to be our biggest category, and we offer everything from classic leather styles to adventure sandals and slides,” says Marmar. But footwear is not all they are planning and designing. Every pair sold from the day they started has helped support clean drinking water projects. “To date, we have completed 85 projects in Haiti, Kenya and the Philippines in partnership with our grassroots partners Framewrx, UntilThen and Primer Group,” says Marmar. Aside from their clean water projects, Freewaters also makes sure their products are sustainable and eco-
friendly. “From our beginning, we have insisted on water-based glues and PVC-free rubber,” says Marmar. They also introduced responsibly sourced leather, as leather tanning has generally been a very water- and chemical-intensive process. “We partnered with an award-winning tannery where 100% of the water used is naturally purified by on-site wetlands,” Marmar says. The duo describe their footwear as being for “global citizens,” meaning people who want to explore new places and connect with different people and cultures. “Being a global citizen is different than being a tourist,” explains Marmar. “It’s about being authentically interested in and aware of how other people live and wanting to be a part of the solution to the struggles they may be facing.”
3. “Cos Bar carries all of your desert beauty and skincare essentials, including the ultimate selection of products to protect your skin, hair and face!” www.cosbar.com 4. “elysewalker knows festival fashion, from Gucci to Golden Goose, to MadeWorn to Monse. Don’t forget to accessorize…a stop by the Vault at elysewalker is a must!” www.elysewalker.com 5. “Planet Blue is the perfect place to get festival-ready with their super cute selection of dresses, tanks, skirts, tees, shorts and swimwear.” www.shopplanetblue.com 6. “Comfort is key! Velvet has so many comfy, flowy options that look and feel great.” www.velvet-tees.com
LIDO MARINA VILLAGE 3434 Via Lido Newport Beach, CA 92663 www.lidomarinavillage.com
D Written By: Jordan Nishkian | Photography Provided By: BYRD Hairdo Products F Written By: Jordan Nishkian | Photography Provided By: Spencer Sheehan
> Prepping for a festival isn’t a task— it’s an art form. Luckily, Lido Marina Village has all the shops and services you could ever need to get ready. “Plus, you can really make a day of it at Lido,” Property Marketing Manager Michelle St. Amour adds. “Grab your friends, enjoy shopping at our unique collection of stores and have a bite to eat on the waterfront.”