Curious
FOR CURIOS Vintage Enthusiast Chris Geer Brings Together Creative Minds and Thrifty Finds
WRITTEN BY: SHANTE SCHWARZ PHOTOGRAPHED BY: TARA SIMON
THE EXPERT CHRIS GEER Owner of Urban Americana
Favorite Design & Era: Early California, 1920-1930
U
rban Americana prides itself on being a unique home furnishing store. It is nestled in the heart of the Zaferia Design District in Long Beach. The 16,000 square foot midcentury warehouse is filled with an abundance of past loved treasures; a collection of items hand-selected by antique dealers and artisans and goods inspired by a vintage aesthetic. All items are juxtaposed with a showroom presentation; you are sure to find something in this trove to bestow with a new home. Conceptually, the owner, Chris Geer, wanted to meld ideas of like-minded small business owners who had the same passion and creativity parallel, while remaining true to their own and individually specializing in all different eras. Along with an outstanding collection of vintage items, Urban Americana brings to you a nursery with a wide selection of drought tolerant plants available for purchase along with many additional design services available at your disposal and events happening regularly. This isn’t just a place to stop by. This gem holds a permanent spot on the map not only for shopping, but supreme creative inspiration.
| FEBRUARY 2015 | 161