Your Face IS Your Brand Using personal branding as a business strategy by Louis Silberman
One of the best business quotes is that “people buy from people.” They don’t buy from big faceless companies, and in our industry, especially where services are so highly personal, they aren’t randomly buying products and services. Although the aesthetics world offers thousands of great products, hundreds of different types of services, and multiple convenient locations, ultimately—people buy from people.
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June2020
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