Webtrends Optimize - Data Driven Software That Boosts Conversion How do you ensure a website is optimised to deliver the very best conversion rate while always providing an outstanding user experience? Investing in Google
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ads? Yes. Got great
SEO? Yes. Increased sales? No.
Imagine chucking money at pay-perclick advertising and search engine optimisation only to discover your
website is not configured to convert the resulting traffic. Then imagine
28 www.sussexbusinessgroup.co.uk
you are an agency working hard to deliver that traffic - with poor conversion results.
Sound familiar? These scenarios are a common headache for both
ambitious businesses trying to grow and digital agencies pulling out all
the stops to help clients attract and engage target audiences.
In this feature, we meet a brand that is
delivering optimal conversion results - not
just for businesses but also for brands and organisations across multiple sectors. Webtrends Optimize is the all-in-
one website optimisation solution
delivering measurable benefits. It is a
software toolbox driven purely by data - not hunches.