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Since the launch of her own label in 2006, Lena Hoschek’s distincive style has been associated with a nostalgic return to the female silhouette of the 1940s and 1950s. By fusing traditional tailoring with her own passion for opulent, exquisite fabrics, floral prints and folklore from all over the world, the Austrian designer has always refused to follow the dictates of fashion trends. The sexy retro look of her collections is marked by a careful attention to detail and always given a progressive finish, which is the expression of her love for Rock’n Roll and Heavy Metal. This summer, Lena Hoschek found her inspiration in the Dias de los Muertos – the Mexican custom to celebrate a fiesta with the dead. Fascinated by the colourful embroidery of traditional Mexican dress and the aesthetic of the candy scull, the collection delights with sharp, curvy cuts, breezy fabrics in pastel shades, dramatic embroidery and playful pom-pom applications.
Ay caramba!
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frida dress, antonio belt/brown
flora dress
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acapulco dress /mexico, durango belt
miguel cardigan/blue, oaxaca skirt
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chili blouse /black, arriba skirt/palm orange
gonzales dress /palm orange
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mamasita dress /tropical
seĂąora dress /mint
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mercedes dress
anna blouse /sundown, arriba skirt/black
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cielo dress, sancho belt/black
margarita dress
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juanita dress /candy
cancun dress, perdita belt
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tequila dress /poncho stripes
chicita dress /candy
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campesina dress /leaves, antonio belt/brown
hombre blouse, caballero skirt
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don blouse /white, el paso skirt, ricardo stole /black
donna anna dress /khaki, rosinante belt/brown
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rodrigo dress /black white
toro dress /palm sand
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niĂąo top/white, bandidas skirt/desert
josĂŠ pullover /desert, desperado skirt/black
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pasi贸n dress
bonita blouse, munition pants, sancho belt/black
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rodrigo dress /black bubbles
wedding dress – made to order
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mariachi blouse, zorro pants /black, sancho belt/black
peso blouse, muerta skirt/palm black
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chica dress
pimienta bikini
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miguel cardigan/black, amigo skirt/market
andale dress, shades /acapulco lh s029
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puebla blouse, speedy skirt
maya coat, hidalgo belt
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mexico coat, shades /acapulco lh s029
campesina dress /birds, shades /desperado lh s024, coyote belt
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pedro cardigan/black, piĂąata skirt
gonzales dress /blue flowers, perdita belt
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sombrero dress /crazy stripes, perdita belt
seĂąora dress /pink apple
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naranja bikini
josĂŠ pullover /white, amigo skirt/ace
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taco dress
chili blouse /kacadu, kacadu skirt
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fernando cardigan/black, besito skirt/folk
sol dress /lime, shades /acapulco lh s029, hidalgo belt
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fiesta blouse, zorro pants /black flash
dolores dress
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caramba dress /black pink
rosita dress /pink
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puebla dress, rosinante belt/black
mariachi jacket
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juanita blouse, fuego pants, sancho belt/black
princesa dress
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acapulco dress /straw, muchacha belt
santa clara dress, shades / muchacha lh s030
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sancho poncho, rosinante belt/black
Headoffice & Atelier Vienna Lena Hoschek GmbH Längenfeldgasse 27, A-1120 Vienna T: +43 50309-105, office@lenahoschek.com Store Graz Joanneumring 3, A-8010 Graz T: +43 50309-301, graz@lenahoschek.com Store Vienna Gutenberggasse 17, A-1070 Vienna T: +43 50309-201, wien@lenahoschek.com Store Berlin Weinmeisterstrasse 8, D-10178 Berlin T: +49 30 278 769 85, berlin@lenahoschek.com Worldwide Store www.lenahoschek.com T: +49 30 278 769 89, onlineshop@lenahoschek.com Press Office Germany Mariena von SchÜning pr Harvestehuderweg 126, D-20149 Hamburg schoening@vspr.de
Concept | Styling | Art Direction Lena Hoschek Photography Lupi Spuma Fine Photography www.lupispuma.com Editorial & Graphic Design
en garde - www.engarde.net Production Assistent Nina Kaltenböck Hair Lucero Villalpando, Top Hair Salon Make Up José Labastida Models Gleice, ModelZone Valeria, ModelZone Loraine, Queta Rojas Modelos Jaqueline, Boga Models and actress Kristina Palma Belts All belts handcrafted by Dukes Finest Artisan for Lena Hoschek www.dukes-artisan.com Many Thanks and Kisses to L’Oréal México: Candy Cecilia Kern, Araceli Becerril, Irery Márquez, Sofia Rage, Enrique Fedez Lufthansa: Kristin Hübler, Katja Ecke Casa Carmen in San Miguel de Allende: Cynthia Kulander and her great team www.casacarmenhotel.com Kristina, Marco Martinez Valle Arquitectura, Rancho Begoña: Paco Arguelles and Ana Maza Nina, Karin, Judith, Uschi, Michi and Elvis, the most patient donkey Supported by
Wear with charm www.lenahoschek.com