Toys n Playthings January 2021

Page 92

PRODUCT LAUNCHER

Moving forward

MV SPORTS & LEISURE TEL: 0121 748 8000 WEB: WWW.MVSPORTS.COM EMAIL: INFO@MVSPORTS.COM MV Sports has an array of wheeled and outdoor toys across both own-brand and licensed categories. Within its licensed portfolio, the company has a wide variety of properties such as Peppa Pig, Paw Patrol, Disney Princess, Batman, Spiderman and Frozen 2, to name but a few. In 2021 MV Sports will be expanding its licence portfolio with the addition of eight new licences. In pre-school, there are Blue’s Clues and You, Kindi Kids, Baby Shark, Marvel Superheroes, DC Friends and CoComelon. The Baby Shark range will be expanded to include inflatables. Within older girls there is Kindi Kids, and for boys, The Eternals. The company has also announced a new premium range of Banksy Graffiti stunt scooters, skateboards and BMX products. Paw Patrol and Disney Princess will boast a design refresh for 2021, with new colours and character artwork. Also new in the range is the Switch-it Tri-scooters and bikes featuring four character plaques - so every day can be a new adventure with a different character of your choice; simply clip the character plaque onto the tri-scooter. Sales of Barbie have significantly increased year-on-year and in 2021 the Barbie range will enjoy a makeover, with more pops of colour. There will also be a mermaid Barbie range featuring reversible sequins, glitter deck and a mermaid-shaped doll holder. For older riders, Batman and Spider-man remain strong, with Nerf also seeing amazing growth last year. For 2021, MV Sports has expanded the Nerf category with a Nerf Assault Go-Kart, featuring two blasters and 10 darts integrated into a cool, removable front fairing wrap. There’s also a 16in BMX 92

GUESS WHAT…

conformant to the latest safety legislation. Hedstrom continues to hold strong in the outdoor MV Sports has announced arena with a co-ordinated a new premium range range of quality metal play of Banksy Graffiti stunt equipment including slides, scooters, skateboards and swings, trampolines and BMX products multi-plays. Well received last year was the Musical style bike with the same configuration Toddler Swing with built-in integrated into a frame wrap. soothing sounds, and the 3-in-1 Following a successful first Swing with a comfort moulded year, the premium wheeled range seat that converts easily into uMoVe will expand to include three different configurations sparkle, neon, floral and fashion as the child grows. Wooden finishes, while extending into play expands, with new categories such as ride-ons, sustainably sourced wooden balance bikes, skates and lithium sand and ball pits, water scooters: all incorporating tables and mud kitchens. premium componentry and eyeKickmaster is still hitting catching designs. all the targets with a Introducing Li-Fe: MV Sport’s fastcomprehensive range of growing e-scooter goals and football sets. With brand. With an the football season upon us expanded range and the Euros looming, now’s of kids and a good time to stock up adult commuter on best sellers such as the models, its lithium Close Control Trainer, Quick range offers an ecoUp Goals and Premier Goal friendly form of transport sets. Look out for the new in a lightweight, compact, Quick Pitch concept and fouron-trend format. The use of way Football Tennis Set. lithium ion (Li-Fe) batteries provides long-range potential off a single charge (ideal for commuting), while the battery delivers immediate torque straight to the wheels for maximum acceleration and a smooth exciting ride. Large wheels ensure that Li-Fe scooters can handle bumps in the road, and each model is tested and

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