HTI gives thumbs up to safety
On the shelves
HTI has officially entered into a Primary Authority Agreement with Lancashire Trading Standards. The agreement for product safety of toys, wheeled and personal protection equipment under European Safety Standards is HTI’s David Johnson (far left) enforced by the and Paul Bennett (seated) UK Trading with reps from the Lancashire Standards Office. Trading Standards Authority The Fleetwoodbased toy firm is the first company in Lancashire and only the second toy company in the UK to have achieved this Primary Authority status. This Primary Authority partnership will provide legally binding, consistent and assured advice that must be adhered to by other local regulatory authorities across the UK when carrying out inspections or addressing non-compliance. Once HTI’s products have been approved under the Primary Authority Partnership with Lancashire Trading Standards, they will have assured compliance throughout the UK. HTI’s Regional Quality Assurance Manager for the EU, David Johnson, says: “The achievement of this agreement with Lancashire Trading Standards follows an 18-month process during which HTI has undergone a number of thorough audits by the Lancashire Trading Standards Authority, entailing a comprehensive assessment of the company’s technical files and competences.”
The 3D Magic 3D Maker from Mookie Toys has hit retail. Named in Hamleys Top 10 toys for Christmas, Mookie says it is keen to establish the 3D Magic 3D Maker as the number one 3D producing arts and crafts toy. The product will be supported with a heavyweight TV campaign targeting key school holidays throughout autumn/winter 2015, in-store merchandising, a full PR campaign and online social support. The 3D Maker allows children to create 3D masterpieces through the UV technology incorporated in the Creation Station setting 3D patterns and shapes created using the colourful gel pens. In addition to the 3D Magic 3D Maker starter set, boys and girls targeted expansion packs will also be available making the possibilities for 3D creations endless.
through electronics and code. Kids can build exciting projects by snapping together magnetic blocks to build circuits in seconds. The inapp augmented reality feature helps kids troubleshoot when things don’t work, and offers an X-ray look at how electricity flows. Super Genius Addition (Blue Orange Games) Developed hand-in-hand with learning professionals, this addition matching game focuses on teaching beginners the fundamentals of math and enhancing math skills for more advanced students. There is always a match between any two cards; find the pair between an equation and its sum, two equations, or two sums. Tiggly Math (Tiggly) Tiggly Math includes a set of five colorful counting toys that interact with three parent- and educator-approved
AUGUST 2015
Greg is a real little triker Olympian Greg Rutherford has joined Little Tikes for a summer campaign designed to get families out and about. The Little Trikers campaign sees the gold medal Olympian encourage families to get outdoors while also being in with a chance to win one of 50 x 4-in-1 Sports Edition Trikes. The Little Trikers campaign launches after Little Tikes commissioned a survey of 2,000 UK families, which reveals that parents feel up to seven pangs of guilt a week at their lack of quality time together. Greg is pictured with his son Milo who is seen on his 4-in-1 Trike Sports Edition.
Tiggly iPad learning apps. The combination of physical and digital play helps children develop their number sense, counting skills, and understanding of math operations like addition and subtraction. All Queens Chess (ThinkFun) In this two-player game of All Queens, players have to plan their moves carefully as they outwit their opponent to get four Queens in a row. Just like in a game of chess, the all-powerful Queen can move any number of squares vertically, horizontally, or diagonally. The only difference is that pieces can’t be captured. Kids will exercise their logic as they navigate the board to get their Queens in a row. Compose Yourself (ThinkFun) Compose Yourself lets kids create, play and share a musical composition in
minutes. Arrange, rotate and reorder 60 Music Cards to create a composition, then enter the card codes on a special website and instantly hear it played. Comes with an mp3 audio file and sheet music to share with friends and family. Sing & Learn ABCs 123 (The Goldberger Company) This soft and cuddly doll teaches infants and toddlers how to sing their ABCs and count to three with a press of the doll’s tummy. Dressed in adorable animal outfits, Sing & Learn dolls teach the alphabet, numbers, cause and effect, and help baby to develop fine motor skills. For more information about TIA visit www. ToyAssociation.org or www.ToyInfo.org. To learn more about the amazing benefits of play, visit www.TheGeniusOfPlay.org.
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