In Focus Bornego Group
Pauline Spin, CCO, Bornego Group and Maarten Lohuis, manager of new business at the Bornego Group, tell us about the brand’s acquisition of the Nova Keramiek brand, how they harness the lessons learned from Royal Goedewaagen becoming a B Corp in 2024 and we discover what they think is a “thorn in the side” of the tableware industry…
Looking homeward
Earlier this year, the Bornego Group, owner of Royal Goedewaagen, bought the Nova Keramiek factory. Tell us more about why that acquisition and why it made sense for the brand? For more than 40 years, Nova Keramiek has been a trusted name, supplying high-quality decorative pottery to customers in the Netherlands and abroad. With an extensive range of flowerpots, bowls, and vases, all produced in the Netherlands (Enschede). We believe that this acquisition will once again preserve a strong name/ brand with a rich history. It is our desire and ambition to
38 Sustainability by TABLEWARE INTERNATIONAL
further expand the proven formula for success. Nova Keramiek has a good market position, a large customer base, and reliable partners. Nova Keramiek’s product portfolio and associated production techniques fit perfectly within our group and brands. With its flowerpots, bowls, and vases, we have the opportunity to strengthen and significantly expand our position in the retail market, both in the Netherlands and the rest of the world. What is Nova Keramiek recognised for? Nova Keramiek produces high-quality vases and flowerpots. Unique and