Show Review Homi
Homi over
for another year The September edition of The Salone degli Stili di Vita (Lifestyle Show), staged at fieramilano, has come to a positive conclusion and will return from January 27 to 30, 2022.
T
his special edition of HOMI, the Salone degli Stili di Vita (Lifestyle Exhibition) at Fiera Milano, a kermesse dedicated to the world of living and home decor, also came to an end, with 300 established brands from 22 countries, more than 30 per cent of which came from abroad, bearing witness to a varied range of Italian and foreign production. An edition characterised by a vocation aimed at excellence and Made In, the event was held in an innovative and sustainable format, which paid much attention to emerging designers, the best-known names, but also to start-up businesses. There was also a focus on local production, the enhancement of territories and the most typical craftsmanship, Italian and European, with objects that characterise the spaces of contemporary living, to tell the new scenarios of living – be it working from home, hybrid work/home/office models and other changes that have come about in the past couple of years.
Creativity was the watch word of the event: with furniture, decorations, products for the table and the kitchen, textiles and pop fragrances that are fun, original, innovative and functional, capable of bringing together a selected offer for the specialty store and the home and gift retailer. A wide and versatile scenario, with a new sustainable appeal, to meet the needs and desires of the consumer in the most comprehensive way possible, through experiential paths and new projects that have allowed the discovery of unusual and unique objects, from European countries such as France, Germany, Belgium and Sweden but also from important poles of the world such as Korea and Indonesia. Some of the brands and products exhibiting included the new portable and rechargeable battery table lamp from Zafferano, with touch control and a satin opal glass diffuser that emits a diffused light in the environment that is also
“Creativity is the watch word of the event”
66 TABLEWARE INTERNATIONAL
characterised by the possibility of customisation, thanks to the interchangeable covers, and is also equipped with an amber filter that, positioned directly on the light source, allows you to vary the colour of the light. Ilcar - Bugatti presented the Jackie kettle with the iconic charm of a true trend-setter and designed by Innocenzo Rifino and Lorenzo Ruggieri. Its shape is reminiscent of a couture bag and inspired by the traditional ceramic teapot, reinterpreted in a contemporary key with many new functionalities. The Fiasco-shaped bottle by Ichendorf Milano is part of the Garden Picnic collection and is made of borosilicate glass resistant to temperature changes. Taitu shared a tableware collection that is carefree and inspired by the desire to be together. The new RED Collection expresses the colour, but also stands for Revolutionary, Emotional, Design.
FACT
The glass legumiera from Bluside is dedicated to Giorgio Morandi, the great futurist postimpressionist painter of the late 1800s – and it is the ideal product for cooking legumes in a flask. It can also be used as a beautiful design object to decorate your home. Finally, the various workshops talks that took place - 20 meetings in total - dedicated to the world of retailers, were enjoyed by many. The content enriched the visit of the operators by telling trends, ideas and suggested new techniques and strategies related to e-commerce, which generated positive social media interactions and an increasingly attentive and prominent interest from the followers of the #homicommunity. The next edition of HOMI is in Fieramilano, from January 27 to 30, 2022
www.homimilano.com
The next edition of HOMI is in Fieramilano, from January 27 to 30, 2022
