Show Preview NRA
Mepra Eduardo Artidiello, president North America/ chairman of the board, Mepra USA How does NRA compare to other hospitality tradeshows? Why does it benefit your brand to attend? The National Restaurant Show (NRA) is one of the largest and most influential hospitality tradeshows in the world, attracting a diverse audience that spans restaurants, hotels, catering, and foodservice operations. Compared to other hospitality events, NRA offers an unparalleled scale and variety, bringing together decision-makers, trendsetters, and innovators from across the globe in one dynamic space. For Mepra, this means direct access to a concentrated network of highlevel buyers and industry leaders who value quality, design, and performance.
Attending NRA benefits our brand by providing a powerful platform to showcase our latest collections, demonstrate the durability and beauty of our products, and reinforce our reputation as a leader in premium Italian tableware. It also allows us to gather valuable market insights, strengthen relationships with existing partners, and create new opportunities in both domestic and international markets, all in an environment where innovation and excellence are celebrated.
Why NRA works for
tabletop exhibitors We speak with exhibitors at the upcoming National Restaurant Association show in Chicago, learning why it is such a key event in the hospitality sector, particularly for international tabletop suppliers who turn up en mass…
Mesa Ceramics Francisco Braga, CEO Why is the NRA show such a key date in the tradeshow diary for the HoReCa sector? The NRA Show in Chicago is one of our key events and one of the best platforms for promoting the MESA brand worldwide. About two years ago, we partnered with major brands in our sector to join the GTC (Global Tableware Collective). Through the combined strength of these brands, we have become one of the fastest-growing companies in the HoReCa sector in the USA. The NRA Show is important for us because it helps us expand our presence in the US market, but it also plays a significant role in attracting clients from Canada and Latin America. Our partnership with the GTC has proven to be a successful strategy, and our business has 36 TABLEWARE INTERNATIONAL: HoReCa
been growing steadily, appreciated by customers for the perceived quality of our ID7 products. These products were developed with the demanding needs of the professional sector in mind, emphasising durability and excellence.
2026/27, and at the same time, we will be introducing a new model. We are confident in this collection because it is highly versatile, comprehensive, and well-aligned with the market and its evolving needs.
“Just as Host Milano is very important for us in Europe, attending NRA provides us with valuable exposure and networking opportunities in the US and beyond”
How does NRA compare to other hospitality tradeshows? Why does it benefit your brand to attend?
Will you be launching anything new at NRA? Yes, this year we will be launching an even broader range of ID7 products, featuring high-quality vitrified stoneware products that offers exceptional durability and resistance. We are focusing on bold, trend-forward colours for
For us, the NRA is the largest hospitality event outside of Europe. It makes perfect sense for us to be present given its strategic positioning and the opportunity to connect with key clients, suppliers, and competitors it attracts. Just as Host Milano is very important for us in Europe, attending NRA provides us with valuable exposure and networking opportunities in the US and beyond.