Interview Kütahya Porselen As Kütahya Porselen set themselves on a continued trajectory of growth, executive board member and general manager, Dr Tanzer Polat Yılmaz, tells HoReCa about the brand’s commitment to sustainability and sector dominance…
In pursuit of market dominance
How has trading been for Kütahya Porselen over the past number of years? The porcelain sector holds a significant share in our country’s foreign trade, making it a critical and strategic field. To lead in this area, we have focused on expanding into new markets with innovative products and developing alternative sales channels. Thanks to our unique collections, innovative designs, and sustainability-focused investments, we have become a global brand, exporting to over 70 countries across six continents by 2025. With our automation investments, we increased our capacity by 75 per cent. By
introducing new kilns, we have made our production processes more efficient. We have gained strong momentum both in the domestic market and in exports.
Porselen has been on to reach this stage. Sustainability is at the core of Kütahya Porselen’s production and design processes. Over the
“The US is the world’s largest importer of tableware. We aim to strengthen our position there and become more effective in the US market” Your stand at Ambiente was notable in that it really highlighted your commitment to sustainability. Tell us more about the journey Kütahya
Did you know?
past four years, we have focused on reducing our environmental impact by reusing 364,876 tons of water, recycling 916 tons of paper, and 219 tons of
Kütahya Porselen opened a warehouse and showroom in Florida, the aim being to provide faster and more efficient service to consumers in the region. 24 TABLEWARE INTERNATIONAL: HoReCa
plastic. Through kiln upgrades andenergy-saving projects, we have achieved an energy saving of 6,925 MWh. We fully recycle all porcelain waste generated during production, repurposing it as raw material, ensuring a 100 per cent recycling rate. With the establishment of our solar power plant, we aim to prevent three million kg of carbon emissions annually, equivalent to the absorption of 150,000 trees. As a result of our ongoing efforts, we prevent a total of six million kg of carbon emissions each year, contributing significantly to environmental preservation. In addition, we have pioneered innovative projects by incorporating waste materials into our collections. As part of our sustainability vision, we have created the Green Route category. In short, from eco-