In Focus Lifetime Brands Europe Artesa
Artesa
A complete collection From front of house to behind the scenes, Lifetime Brands Europe is offering the hospitality industry a complete proposition
Priding themselves on offering a wide selection of innovative and exciting products to the HorReCa market, Lifetime Brands Europe has worked closely with the sector for more than a decade. “We appreciate that although aesthetics is key, the most important attribute when selecting a product for any type of venue is durability. All our products are designed with the latest trends and consumer insights in mind whilst being fit for purpose,” Claire Budgen, commercial and marketing director says. This past January marked the launch of the much-anticipated Mikasa Hospitality, a collection of porcelain and stoneware alongside cutlery and glassware – a one-stop-shop for the tabletop. A dedicated team has ensured each product surpasses industry
standards. From sourcing the very best sustainable materials to design and rigorous testing, this range has everything you need in terms of quality, durability and design. “Those who invest in Mikasa Hospitality can be assured that every item has been built to last,” Claire adds. All of the porcelain is vitrified and, as such, is some of the strongest dinnerware available. Mikasa Hospitality uses a commercial glaze for their porcelain production to give a stronger, scratch-resistant surface with a non-porous finish, making the porcelain dinnerware resistant to stains and odours. “Our fully vitrified stoneware has been designed and developed to withstand the rigours of hospitality environments. It’s the heavy clay composition that is treated at very high temperatures
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to give the different designs their particular strength and appealing rustic look,” Claire reveals. “As a result of these processes not only can we offer lifetime edge chip guarantee, but the products also become impervious to water absorption in commercial dishwashers and are freezer and microwave safe. And it is not only performance we have considered, each collection is also made to work well in a kitchen in terms of space saving and stacking.” In addition to their dinnerware collections, the Mikasa Hospitality range also extends to cutlery. With options made from 18/8 grade steel, the cutlery is rust resistant, durable and promises lasting shine. Of course, there is glassware too with Claire pointing out the reliability and competence of the brand’s glassware has been tested by leading inspection agencies.
“Free from lead or any other pollutants or toxins, our crystal glassware is glasswasher safe and crafted for long lasting brilliance. Mikasa Hospitality is a brand you can trust,” Claire adds.
Kitchen focus
Behind the scenes Lifetime Brands Europe has everything you need to keep a busy kitchen running too. For those who strive for perfection Taylor’s thermometers, scales and timers will never fail to impress. Endorsed by Michelin Two Star Chef Michel Roux Jr., precision is everything for Taylor. This brand prides itself on stretching the boundaries of expectation, with products centred on innovation and accuracy including thermometers which leave smaller puncture holes in meat to retain juices and appearance