Show Preview NRA Show
Chicago...
the home of hospitality? The National Restaurant Association (NRA) Show opens its doors in Chicago this May. From 18 to 21 May, McCormick Place will host global hospitality providers for the foodservice industry – with everything from tabletop suppliers through to cutting-edge kitchen equipment on display. It’s a hugely important showcase for the American market in particular, and of course, key players from the tableware sector will be exhibiting. We learn more... What? NRA When? 18 – 21 May, 2024 Where? McCormick Place, Chicago
Burkhard Schmid
International sales director hospitality, Villeroy & Boch Why is the NRA show such a key date in the tradeshow diary for the HoReCa sector? The NRA show is the most important foodservice trade show in the US. As a global company that is very active in this business, it is important for us to be there to show our new products and services to our American partners. But we also want to use the opportunity to make new contacts in this important market and to discover upcoming food trends in the American market.
Andrea Vianello
CEO, Rosenthal Sambonet USA, Arcturus Group Why is the NRA show such a key date in the tradeshow diary for the HoReCa sector? It’s the only national show. It attracts professionals from our industry from all over the USA and several other countries. All the different segments of the HoReCa market are presents. Hoteliers, restauranteurs, cruise lines professionals, distributors, brokers, manufacturers. What key elements must a successful hospitality trade show have? From the show side, it needs to be attractive to the decision makers. To do so, the show needs to have a complete assortment of exhibitors in each sector of the HoReCa with novelties, seminar, new ideas new technologies where the professional can benefit. For the exhibitor side it’s important to maximize the investment and present new ideas e products. It’s an occasion to meet and greed current customers and create new relationship Will you be launching anything new at NRA? We will be launching the Radici Buffet System from Sambonet & Arthur Krupp, we are also launching three new collections from Rosenthal; Bloom, Jade Lift and Kumi. We will also introduce a new glassware collection, Ichendorf. You’ll find Arcturus Group in the North Building – 7225. 48 TABLEWARE INTERNATIONAL: HoReCa
Is it an order taking show for you? The NRA offers us the unique opportunity to meet our American partners, from Canada to Mexico, in person within a short period of time – an exchange that would not be possible without the show. In addition to meeting long-term business partners, we also use the opportunity to learn about new projects and opportunities. Will you be launching anything new at NRA? We will be showing our new fine china collections Afina and Perlemor at the NRA. Afina is an elegant white collection with fine details that we launched at Ambiente in February. We have received very positive feedback from our European foodservice partners, and we are now excited to see the reaction from the American market. Perlemor is a collection with a trendy ceramic look. It’s made of fine premium porcelain made in Germany, so it is very stable compared to pure ceramic collections. Villeroy & Boch can be found in the North Building – 6628.