review KIND + JUGEND 2025
Anton Wall, Executive Vice President, Axkid
Innovation,
and International From 9–11 September, Cologne once again became the beating heart of the global nursery industry as Kind + Jugend 2025 brought together brands, buyers, and innovators from across the world.
Over three packed days, the show confirmed its status as one of the leading international platforms for baby and toddler products, hosting around 800 exhibitors from 43 countries and welcoming approximately 15,000 trade visitors from 108 nations. This year’s edition was alive with energy, with well-known names including BabyStyle, Nuna, Joie, Welldon, Axkid, VTech, Love To Dream, Splash About, Peg Perego, Venicci, Wonderfold, Ergobaby and many more showcasing their latest launches. For buyers and retailers, it was an unmissable opportunity to explore the very best in design, safety, sustainability and innovation. Oliver Frese, Chief Operating Officer of Koelnmesse, summed up the mood perfectly: “Kind + Jugend 2025 has once more highlighted how vital it is for the international baby and toddler industry… their positive feedback, particularly their praise for the high calibre and internationality of trade visitors, confirms that this trade fair is the industry’s foremost business and innovation platform.”
“Kind + Jugend provides a fantastic opportunity for us to showcase our innovative technology supporting babies’ wellbeing from birth, while strengthening connections with our valued retail partners.” Jokūbas Petravičius, Marketing manager, tutis
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A Global Showcase for the Future of Parenting The fair’s lively atmosphere set the tone for both spontaneous connections and planned meetings, from stand-side discussions to the much-anticipated After Seven Party, which once again proved a valuable networking highlight. As Director Jörg Schmale explained: “Kind + Jugend is the industry’s global showcase. New ideas, innovative solutions and products are presented here for the first time. The resulting exchange helps shape the future of our industry.” The Trend Space – Playground for Innovation, Networking & Knowledge was a true focal point, spotlighting Innovation Award winners and nominees, alongside the Midwives’ Choice award presented in partnership with hebammentesten.de. These accolades celebrated groundbreaking developments that are set to influence the market in the coming year.
nursery today
Feature K&J.indd 1
15/09/2025 14:46