feature CARRIERS AND SLINGS
Carried with care Baby carriers remain a staple in modern parenting, blending tradition with convenience. Their enduring popularity is driven by the desire for closeness, hands-free mobility, and comfort for both parent and child.
Today’s consumers are increasingly informed, seeking carriers that offer ergonomic support, safety certifications, and stylish designs. One key consideration is hip health: carriers that promote the “M” position are recommended to reduce the risk of hip dysplasia, making education on safe use essential. Social media has amplified awareness, with parenting influencers and online communities sharing first-hand experiences, reviews, and tutorials. This visibility not only builds consumer confidence but also highlights trusted brands that prioritise safety, innovation, and design. Parents are more likely to invest in carriers from well-established names, knowing that quality and reliability are critical for products used daily. For nursery retailers, the baby carrier category offers significant opportunity. In-store, staff can demonstrate fit, features, and comfort which are all factors that are best appreciated through hands-on trial. Online, detailed product descriptions, videos, and peer reviews help bridge the experience gap, expanding reach to digital-first shoppers. By stocking reputable brands and offering education on safe carrying, retailers can strengthen trust, foster loyalty, and tap into a consistently growing market. Here we highlight carriers that are all available to order now.
Pocket Pouch
for Baby Carrier An Ergonomic Start Now also available in the woven mélange fabric in grey and beige, the Pocket Pouch is the perfect complement to BabyBjörn baby carriers in the same fabric and colours. With a zippered pocket the pouch can carry small things that are needed on the go. It is easy to attach and remove and fits all BabyBjörn Baby Carriers. This zipper is easy to open, and locks with just one quick move and. It is simple to clip on and take off, and can be placed anywhere on the baby carrier.
TerriLouise.Hersby@babybjorn.com www.babybjorn.com 22
An essential offering in Ergobaby’s core portfolio is the Ergobaby Embrace newborn carrier.
Soft, adjustable, and intuitive, the Ergobaby Embrace newborn carrier combines the cosiness of a wrap with the ease of a structured carrier, making babywearing simple and reassuring for new parents. Once customers experience the practicality and joy of comfortable, ergonomic babywearing with an Embrace, they’re likely to return for the next stage of their journey, guaranteeing further sales. For more information, please contact Claire Morris on the below. cmorris@ergobaby.co.uk
www.ergobaby.co.uk
nursery today
feature Carriers&Slings.indd 1
15/09/2025 14:41