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Brand new 2021 collection Salsa 4 dolphin

A true twin with unlimited seating options. The beauty of the Zoom is each child has a full sized seat unit/carrycot or car seat which both sit on a level together

ABC Design in the UK ABC Design on Tour ABC Design is encouraging both large and small nursery retailers to get in touch if they haven’t already. They are going on tour with their full range starting in November and continuing until Easter 2021. This is a great way to engage customers and allow retailers who don’t have the space to stock the whole range full time to enjoy promoting and offering ABC Design products for a special weekend.

2021 Collection nature, comprising of recycled PET bottle fabric

Fiona Suffield came to ABC Design in August 2019 and re-launched the products with a different brand image into the UK market. Retailers have been quick to snap up the Salsa 4 and true twin Zoom to add to their pushchair offerings in store and online. The UK currently has 42 independent retail stores selling ABC Design and this number is growing weekly. Each partner store is treated on an individual basis and their ABC Design experience is tailored to their own requirements, be it an online or bricks and mortar store. Fiona says: “I believe that as each end consumer has different needs, so do the retailers. You cannot have a one-size fits all approach. You need to nurture retailers on a one-to-one basis and find what works best for both their sales and marketing.” Fiona has taken a very personal approach and provides both retailers and end consumers with round the clock support, nothing is too much trouble. “As ABC Design launched in the UK, it came up against Covid-19 in the first few months. The company has had to adapt and really help retailers through this difficult time. We never stopped working and gave 110% to support those who continue to trade throughout the pandemic.” Get in touch If you would like to find out more information about ABC designs products then please contact Fiona Suffield on 07809 476763 or at fionas@abc-design.de More information about ABC Design products also be found at www.abc-design.de/en

nursery today

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Profile for Lema Publishing

Nursery Today October 2020  

Nursery Today October 2020