Nursery Today November 2025

Tiny Dreamers Serious Engineering for

Buckingham Palace 2022 g

Editor Penny Franks penny@lemapublishing.co.uk

Advertisement Manager Katy Bensley katy@lemapublishing.co.uk

Sales Director Claire Naish clairenaish@lemapublishing.co.uk

Production Director Paul Naish paul@lemapublishing.co.uk

Production Rick Vickers rick@lemapublishing.co.uk

Managing Director Mark Naish mark@lemapublishing.co.uk

Chairman Malcolm Naish malcolm@lemapublishing.co.uk

In his latest column, Pramland’s John Barker re ects on a busy and inspiring month for the nursery trade. From his highlights at Harrogate 2025, where folding carrycots took centre stage, to hosting an impactful Cybex Car Seat Safety Event in-store.

In this month’s article, The Nursery Store’s Managing Director, Christy Foster, shares her thoughts on Harrogate International Nursery Fair 2025.

Jonathan takes a look at online scams and counterfeit o ers for leading nursery brands which are spreading rapidly through social media and search platforms.

editor’s letter

It’s hard to believe we are already nearing the end of 2025. I’m not quite sure how that happened or where the year has gone, but what a busy year it has been for our industry so far.

Last month saw the return of Harrogate International Nursery Fair, and while the floorplan was slightly more refined this year, the show certainly didn’t disappoint. From car seats and sleep solutions to furniture, feeding and wheeled goods, every category was represented. The halls buzzed with energy, ideas and connections, offering visitors an invaluable opportunity to explore the latest trends, take part in hands-on demonstrations and discover new products that will shape the market in the months ahead.

Retailers and suppliers alike spoke highly of the event. As John Barker from Pramland reflects in his article over on page 22,

This month we bring you a full review of Harrogate Int Nursery Fair starting on page 24, capturing the atmosphere and highlights together with a selection of products from the event within our Stars of the Show.

“Despite a smaller footprint, the halls were full of brands all showing some great new products and innovations. It’s always an important show for making connections and seeing what’s coming next.”

There was plenty of innovation to see.

For example, Red Kite unveiled their latest additions, products galore were showcased by Joie with versadrift and mydrift being stars of the show and taking centre stage during Harrogate. BeSafe impressed visitors with new developments on the Voski Carry Me and Huddle carriers, while Hauck celebrated an incredible milestone with the 50th anniversary of the Alpha+ highchair. Nora Baby showcased Welldon’s pioneering car seat technology, while Cozy N Safe drew crowds with their Cygnus i-Size featuring unique folding technology. BabyStyle presented their new Oyster Vee and also showcased their collaboration with the Aston Martin egg3, and CuddleCo caught attention with its beautifully designed furniture collections that combine style, sustainability and practicality. Everywhere you looked there was something new to see (far too many to mention here, but you can find out more within our show review starting over on page 24).Leading brands also praised the spirit of the event.

iCandy described Harrogate as “a fantastic opportunity to connect face-to-face with our extended family of valued retail partners,” while Nuna told us how “the show continues to provide an important platform to showcase design, innovation and care at the heart of everything we do.”

Show organiser Adrian Sneyd summed it up perfectly, saying: “It has without doubt been a difficult year for the UK nursery industry, but Harrogate

International Nursery Fair demonstrates how businesses all pull together to not only support each other but also this important and only UK nursery trade event. We look forward to welcoming everyone back to Harrogate in 2026.”

Make sure you pop 18th to 20th October 2026 into your diaries, as it is already shaping up with exhibitors rebooking.

Naturally, this month we bring you a full review of the Fair starting on page 24, capturing the atmosphere and highlights together with a selection from the event within our Stars of the Show.

We also shine a spotlight on the infant sleep category, focusing on mattresses, bedside cribs and evolving sleep solutions. We caught up with both Nursery Connections and Prestige Sleep to discuss what makes their ranges stand out. As Jack Nijjar, Managing Director of Prestige Sleep, explained, “Every Prestige Sleep mattress is built around safety, comfort and longevity. We’re proud to give parents real peace of mind.” Our Cover Star this month, Nursery Connections, also spoke about their commitment to innovation and sustainability, ensuring their products adapt and grow with families.

Elsewhere, you’ll find product spotlights on both the Bedside Cribs and Wheeled Goods categories, featuring a fantastic selection of lines available to order now, all ready to inspire retailers planning for the season ahead.

Adding to this packed issue, we catch up with CYBEX UK & Ireland, a brand enjoying a year of exciting growth. With a new office and showroom, changes within the team and a string of prestigious award wins, CYBEX is ending

2025 on a real high. Turn to page 8 to read more about their journey and plans for the year ahead.

Finally, don’t miss next month’s annual Car Seat Supplement, our most comprehensive of the year. If you would like to be involved, please email me or contact Katy Bensley at  katy@lemapublishing.co.uk.

Axkid UP achieves top results in ADAC 2025

Axkid proudly announces that its latest forward-facing child car seat, Axkid UP, has achieved top results in the 2025 ADAC child car seat test, earning an overall rating of “Good” (2.0). The seat demonstrated outstanding performance across all key categories—safety, ergonomics, handling, and chemical testing—underlining Axkid’s continued leadership in child safety innovation.

ADAC, Europe’s leading independent test institute for child car seats, evaluates dozens of models each year under rigorous conditions. In the autumn 2025 test, Axkid UP achieved top results across all categories, securing a leading position among all tested forward-facing seats. Its strong performance would also have placed it among the top results of the spring 2025 test, con rming that Axkid UP is one of the safest forward-facing child car seats on the market.

“We are very pleased with Axkid UP’s strong result in this year’s ADAC test,” says Anton Wall, Vide President at Axkid. “The 2025 test included stricter protocols and tougher crash scenarios, so achieving a ‘Good’ rating is an important recognition of our development work — especially as only 5 out of 16 tested seats reached that level.” www.axkid.com

Avionaut’s

Pixel Pro 2.0 C named What Car? Best Infant Carrier 2025

Avionaut is celebrating a landmark achievement: its Pixel Pro 2.0 C infant carrier has been named Best Infant Carrier 2025 by What Car? scoring ve stars overall, including top marks for safety, ease of use, and practicality.

Each year, What Car? puts the latest child seats through a rigorous assessment process, examining not only crash test performance but also day-to-day practicality, comfort, and design. To be selected as the year’s top infant carrier is a signi cant endorsement of Avionaut’s mission to combine cutting edge safety with intelligent engineering, and recognition that its philosophy of caring for the safety and comfort of the youngest passengers and their parents—truly resonates. Being named the year’s top infant carrier is a powerful endorsement of Avionaut’s mission to combine cutting edge safety with intelligent engineering, and it re ects the brand’s core philosophy: caring for the safety and comfort of the youngest passengers and their parents.

The Pixel Pro 2.0 C stood out to testers for its exceptional combination of safety, comfort, and usability. Weighing just 2.5kg, it’s the lightest infant carrier on the market, making it easier for parents to carry their newborns without compromising on protection. Innovative modular inserts also provide a secure, tailored, t for newborns as well as premature and low centile babies, o ering parents peace of mind from their very rst journey home.

Fiona Su eld, UK Country Manager at Avionaut, commented: “We are incredibly proud that the Pixel Pro 2.0 C has been recognised by What Car? as the best infant carrier of 2025. For us, this is more than just an accolade – it’s a re ection of the trust parents place in Avionaut at the most important moments of their lives. Our priority has always been to make every journey as safe, comfortable, and stress-free as possible, and being named among the very best con rms that we are achieving exactly that.” www.avionaut.com

One of only 60 available in the UK, the Venicci Upline 2 Draft Limited Edition o ers true exclusivity for your family

With ever y purchase, 10% of the sale goes directly to Baby Basics UK, suppor ting families in need.

news

Nursery Today welcomes new Advertisement Manager Katy Bensley

Nursery Today is delighted to welcome Katy Bensley to the team as Advertisement Manager.

Bringing with her a strong background in publishing, sales and marketing, Katy has worked with leading titles including Hello! and Archant Media, where she led on both print and digital solutions. She also brings valuable insight from her time with Absolutely Mama and a deep understanding of the nursery sector.

Speaking about her new role, Katy said, “I’m very much looking forward to joining the Nursery Today team and working with their expertise and in-depth knowledge of the nursery industry. I’m excited for the opportunity to build on my background from Absolutely Mama and to reconnect with both current and new contacts within this inspiring industry.”

Editor Penny Franks added, “We’re thrilled to welcome Katy to the team. Her experience and enthusiasm will be a great asset, and I’m looking forward to working with her as we continue to build on the strength and success of the magazine together with the rapidly growing digital platforms of Nursery Today.”

Mark Naish Lema Publishings Managing Director also commented on Katy’s appointment adding, “I am delighted that Katy has joined the team, with such a wealth of experience in this wonderful trade Katy is a valuable addition to Nursery Today and its future growth.”

You can contact Katy via email or telephone on the below. Tel: +44 (0)7793 585593 Email: katy@lemapublishing.co.uk www.nurserytoday.co.uk

Are You Ready to Take Your Products to the Middle East?

Following the Baby Products Industry Association’s (BPIA’s) hugely successful UK Pavilion at Kind + Jugend in Cologne this September, the Association is now exploring an exciting new opportunity — hosting a UK Pavilion at The Dubai Baby Expo, taking place 30 April – 2 May 2026.

BPIA is inviting expressions of interest from UK manufacturers and suppliers keen to showcase their products and expand into the growing Middle Eastern market.

The Dubai Baby Expo is the region’s largest international trade fair for baby, children’s and toy products. The 2025 event attracted nearly 15,000 visitors, including 700 VIP buyers, and featured 342 exhibiting brands. Attendees included key business buyers from across the UAE, Saudi Arabia, India, Kuwait, and Egypt — making it a powerful gateway to the region.

Marc Hardenberg, Chair of the BPIA, said: “In a member survey, many companies expressed strong interest in exhibiting in Dubai — a view reinforced in discussions during Kind + Jugend. We’re now in talks with the Dubai Baby Expo organisers to develop a dedicated BPIA exhibitor package, o ering preferential rates and valuable added bene ts such as a matchmaking service to connect UK brands with Middle Eastern retailers, buyers and distributors.”

Before con rming our pavilion space, we’re keen to assess demand. If your company is interested in participating in the BPIA UK Pavilion at Dubai Baby Expo 2026, please click the link button to register your interest and receive future updates on this exciting opportunity.

If you require further information, please contact Julie Milne – julie@b-p-a.org

Best-in-class Safety in ADAC for the BeSafe Beyond System

In the ADAC Autumn 2025 test, the BeSafe Beyond 360 was tested on the Beyond Base and delivered outstanding results, earning a best-in-class safety rating as the safest 360 child car seat of 2025.

This impressive performance builds on the already excellent results from 2024, when both the Beyond and Go Beyond seats were tested and praised.

With these results combined, BeSafe can now proudly say that the entire Beyond system has proven itself in ADAC’s demanding crash tests. Despite the tougher testing conditions introduced in 2025, Beyond seats continue to stand out for their safety and innovation – giving parents even more con dence in choosing Beyond for their child’s protection.

Beyond-system Test Winner!

In 2024, the BeSafe Beyond won the toddler category in the ADAC test with an exceptional safety score of 1.3 and a total rating of 1.8. It was the only rear-facing seat for children up to 125 cm to achieve such outstanding results.

In the stricter 2025 ADAC test, the BeSafe Beyond 360 continued the success story with a strong safety score of 2.0 and a total rating of 2.4, making it the highest-rated 360-rotating seat of the year. Notably, it was also the only rotating seat tested with the larger Q6 crash test dummy, representing a 6-year-old child, a clear testament to its extended protection in real-life scenarios.

BeSafe are proud of this lightweight, innovative seat, which features rotation on an ISO x base and their Universal Level Technology. This ensures the seat maintains the same safe angle in any car, making the ADAC test results more relevant to real-life use.

For further information on the test results visit www.besafe.com For sales contact: support.uk@besafe.com

GO Outdoors and My Carry Potty have partnered

With a shared passion for time outdoors, GO Outdoors and My Carry Potty have partnered to launch a new product range designed to inspire and educate parents on the importance of outdoor play for young children.

As conversations around children’s screen time continue to make headlines, most recently highlighted by The Princess of Wales’ comments on the value of outdoor exploration for child development, this partnership comes at a crucial time. Together, GO Outdoors and My Carry Potty aim to help parents encourage a healthy balance between time spent indoors and out, creating products that make outdoor adventures with little ones fun, easy and stress-free.

The collaboration marks the rst time a retailer has partnered with a children’s expert to create a bespoke range catering speci cally for preschoolers and neurodiversity.

Founded by parenting expert Amanda Jenner, My Carry Potty is a global success, stocked in over 30 countries and loved by parents worldwide. Its award-winning designs have been featured widely across media, most recently when Molly-Mae Hague’s daughter Bambi was pictured using the brand’s signature product.

Now, the partnership with GO Outdoors brings a new dimension to the My Carry Potty universe, with a range of adventure-ready accessories and character-led designs that make outdoor potty training, play, and exploration that little bit easier.

Bringing four well-loved potty characters to life, the range includes a host of colourful, animal themed products that parents, caregivers and children will love to collect, featuring matching water bottles, thermo bottles, backpacks, lunchboxes, play shades and sleeping bags. www.mycarrypotty.com

Cybex opens first flagship store in New York

CYBEX is pleased to announce the opening of its rst agship store in New York City, marking a new milestone for the brand in the United States.

Located on the iconic Greene Street in SoHo’s historic Cast-Iron District, the boutique spans 2,300 square feet across a single oor, and embodies the brand’s philosophy of merging luxurious functionality with contemporary design.

Upon entering, visitors are immersed in an atmosphere that pays homage to New York’s architectural and cultural heritage. Structural steel columns serve as a modern accent, subtly recalling the building’s cast-iron façade that de ne the historic neighborhood.

The interplay of glass and steel light re ections echoes the vibrant energy of the streets outside. A re ned monochromatic palette of warm beige materials forms the backdrop, complemented by elegant gold racks that add a touch of sophistication. The store’s sleek, modern aesthetic creates a dialogue between CYBEX’s signature design DNA and the distinctive character of New York City. This carefully crafted space is designed to foster an intimate and inspiring shopping experience, also o ering an exclusive VIP area for premium one-toone appointments.

The boutique features the complete CYBEX product portfolio: strollers, car

seats, baby carriers, home and living solutions, and accessories. Each product embodies the brand’s unique D.S.F. Innovation Principle, which stands for distinctive Design, the highest Safety standards, and smart Functionality –essential values to improve the everyday life “for all tomorrow’s people.”

In addition, the boutique highlights CYBEX’s exclusive collaborations with world-renowned designer Jeremy Scott, as well as its signature Fashion Collections. These curated o erings reinforce CYBEX’s vision of blending fashion and function, creating products that stand as both lifestyle essentials and design statements.

Martin Pos, founder of CYBEX: “After our agships in Prague, Tokyo, Amsterdam, and Paris, New York was a natural next step. The city is a global epicenter of culture, fashion, and design, making it the perfect home for CYBEX. Parents and families in New York are deeply attuned to style, quality, and innovation – values that de ne our brand. I am proud to bring CYBEX to one of the most vibrant cities in the world, where our products can seamlessly t into urban family life.”

For more information visit: www.cybex-online.com

BABY CARE INDUSTRY STRATEGIC MAP

Do you want to be visible on foreign markets? We recommend those with whom you can talk business. Get in touch with the representatives of the best nursery trade magazines.

SPAIN PUERICULTURA MARKET

SWEDEN LEK & BABYREVYN

BCMI Presidents: Urszula Kaszubowska u.kaszubowska@branzadziecieca.pl Hans Henrik de Glasenapp post@presstelegraph.no bcmi@babycaremagazines.com www.babycaremagazines.com

Exciting times ahead for Growth, innovation

It has been an exciting few months for CYBEX UK & Ireland as they continue to evolve, grow and strengthen their presence in the industry. With changes in the team, a brand-new o ce and showroom as well as a series of prestigious award wins, there’s a real sense of momentum as we look toward the future of CYBEX.

A new home in Rugeley, Sta ordshire… more space, more opportunities

One of the most signi cant developments for CYBEX UK & Ireland this year has been the move into a brand-new o ce and showroom in Rugeley, Sta ordshire. The decision to relocate was driven by the need for a space that could better accommodate the growing team and expanding ambitions within the UK & Ireland market.

The new premises o ers a modern, spacious working environment that re ects the ethos of innovation, collaboration and design excellence. Most notably, the move has allowed the space for a much larger showroom, giving the opportunity to truly showcase the extensive range of CYBEX products including, pushchairs, car seats, high chairs and carriers.

The new showroom isn’t just a display space, it’s a hub for connection and creativity. Designed with exibility in mind, the space will be used to welcome retail partners for hands-on training sessions, product demo’s, content creation and even an event space!

To mark this exciting chapter, CYBEX recently opened the doors to their brand-new o ce in September for their very rst event here, their 2025 Open House Event. The event brought together many of their valued retail partners and provided the perfect opportunity to

explore the new facilities, meet the team, and get up close with their latest innovations.

The Open House was a huge success and showcased exactly what makes CYBEX stand out.

The new showroom isn’t just a display space, it’s a hub for connection and creativity. Designed with exibility in mind, the space will be used to welcome retail partners for hands-on training sessions, product demo’s, content creation and even an event space!

Award-Winning Excellence

While growth and development have been major themes for CYBEX this year, recognition for their product excellence has also continued to shine through. They are proud to have received multiple awards and accreditations in recent months. Most notably in the car seat category they had multiple car seats recognised

Inside the new CYBEX o ce – a bright an airy space for an ever-growing team

New showroom for CYBEX

The impressive new o ce for CYBEX UK & Ireland

CYBEX UK & Ireland… and a bright future.

in the What Car? Round-up of the safest child seats for newborns and toddlers which saw three of their car seats secure the top spot. For example, the Sirona G achieving the status for best car seat for children aged up to four/five, the Anoris T2 achieved the best car seat aged up to 7 and their Solution G2 topped the charts for best high back booster.

In the last couple of months alone, CYBEX have seen some great product based award wins from both The Honest Midwife Awards and the National Parenting Product Awards in Ireland. The continued recognition from well trusted awarding bodies, continues to highlight the standard CYBEX sets itself at.

While growth and development have been major themes for CYBEX this year, recognition for their product excellence has also continued to shine through. They are proud to have received multiple awards and accreditations in recent months.

Looking Ahead

As CYBEX moves forward, the focus remains firmly on innovation, education and partnership with their retailers. The investment into their new office base demonstrates their long-term commitment to the UK & Ireland market and their belief in the power of collaboration (both within their growing team and valued retail network).

The new office will play a central role in their plans to deepen those relationships. The goal is to continue inspiring confidence in the CYBEX brand, not just through their products, but through the people that bring them to life.

The team at CYBEX are truly looking forward to seeing what 2026 bring! www.cybex-online.com

A new chapter: expanding

the Cybex team

As with any thriving business, growth brings change! After seven great years in the local UK team, Natasha Turner (Marketing Manager), will move on to a central function in CYBEX to lead PR as deputy EMEA manager. The sad goodbye to a highly valued colleague leads to a warm welcome to the new UK & Ireland Marketing Manager – Tom Nash.

Tom brings a wealth of experience and energy that will be instrumental in driving CYBEX’s next chapter in these key markets. Having led local trade marketing initiatives at the premium bathroom brand Villeroy & Boch Group, Tom successfully delivered new product launches across the UK & Ireland including impactful point of sale activations and exhibition strategies.

CYBEX also has another exciting new starter – Abigail Edwards. Abi has joined the team as a Senior Specialist, Product and Trade Marketing. Abi brings a dynamic blend of creativity and commercial insight, honed through her experience across both the beauty and toy industries. With Abi joining the team, CYBEX now have a full team which has enabled them to move toward specialism categories within the team.

With Tom’s expertise and the support of a newly created specialism category heads, we’re confident this dynamic team will elevate CYBEX to the next level.

Abigail Edwards

Tom Nash

The CYBEX showroom has an extensive range of products

Trusted manufacturing Tailored

for you

Peace of mind starts with the right mattress

Crafted with Care in the UK

CuddleCo mattresses are designed and made in the UK, ensuring the highest standards of quality and safety while supporting local jobs.

The range features soft, breathable, and naturally antimicrobial bamboo fabric, with removable, machine-washable covers for easy maintenance. Many mattresses, including the Signature Sprung Cot Bed Mattress, o er a dual-sided design: a cosy bamboo side for restful sleep and a waterproof reverse for potty-training moments.

With hypoallergenic options powered by Purotex and carefully constructed foam or pocket springs under 10 cm, CuddleCo mattresses provide comfort, support, and durability as babies grow into toddlers. sales@cuddleco.co.uk www.cuddleco.co.uk

Choosing the right mattress is one of the most important decisions new parents make, and with growing awareness around safe sleep, this category continues to evolve.

Guided by The Lullaby Trust’s recommendations for rm, at and breathable sleep surfaces, brands are developing mattresses that combine comfort, safety, and sustainability to meet parents’ expectations and ease anxiety.

Natural and breathable materials are starting to lead this nursery product category. Coconut coir cores, paired with GOTS-certi ed organic cotton covers, provide rm support and excellent air ow, helping to regulate temperature and reduce overheating which are two key factors in promoting safer sleep. Parents are also increasingly drawn to dual-sided mattresses, featuring a rmer side for newborns and a softer surface for toddlers, o ering both longevity and adaptability as their child grows.

Retailers who stock thoughtfully designed, safety-led mattresses can build strong connections with parents seeking trust and reassurance. Highlighting natural materials, sustainability credentials, and compliance with safe sleep guidance not only supports informed choices but also positions retailers as reliable experts.

As parental awareness continues to rise, the infant mattress category remains a cornerstone of the nursery industry where innovation, safety, and peace of mind meet in every night’s sleep.

Adaptable, breathable and grows with infant

Snüz: When it comes to creating a safe and comfortable sleeping environment for little one, a high quality baby mattress is the rst port of call.

The SnüzSurface mattress collection includes mattresses for a range of ages, such as the Air Crib mattress o ering rm support for newborns to six months, the Duo and Pro adaptable cot bed mattresses that allow you to adjust  rmness as your child grows, and the Max junior mattress for children from 4 - 13 years of age.

All mattresses in this range feature breathable and waterproof surfaces, pocket springs, and removable, washable covers for convenience.

TEL: 01789 734022

trade@greensheepgroup.com www.snuz.co.uk

Image courtesy Green Sheep

Comfort, Craft and Credibility

Prestige Sleep’s Managing Director Jack Nijjar discusses how the company’s dedication to British manufacturing, breathable design and ethical sourcing ensures every infant mattress delivers genuine comfort, safety and long-lasting trust for both parents and retailers.

What speci c features of your infant mattresses address parents’ top safety and comfort concerns?

Every Prestige Sleep mattress is built around safety, comfort and longevity. Each one provides a rm, at surface that meets BS EN 16890 and BS 18700 standards, ensuring correct spinal support and consistent edge stability. Our dual-sided design o ers a softer newborn side and a rmer toddler side, extending the mattress’s lifespan. Hypoallergenic fabrics and naturally breathable bres such as British wool and coconut coir regulate temperature and reduce allergens. Every mattress is hand-assembled in Kent and precision-checked to guarantee lasting quality.

How do your mattresses promote breathability and reduce overheating? Breathability is central to our design philosophy. Our Airfresh Technology uses a mesh fabric that allows air to ow through the surface and out of the sides, maintaining constant ventilation. This natural air ow regulates temperature year-round and prevents bacterial growth and dust mites. Beneath the mesh, layers of British wool wick moisture while coconut coir adds rm, breathable support, creating a drier, fresher sleep environment for safer, longer rest.

Which fabrics and surface nishes do you use and what are their bene ts for baby skin and easy cleaning?

We use soft natural cotton and certi ed organic cotton twill for breathability and chemical-free comfort. Around 40 per cent of our range includes a discreet waterproof layer for quick, hygienic cleaning, and removable stocking-net covers make middle-of-the-night changes simpler. Every textile is OEKO-TEX Standard 100 certi ed and hypoallergenic, ensuring it’s safe and gentle for even the most sensitive skin.

What independent accreditations or standards do your mattresses meet?

All Prestige Sleep mattresses are tested in UKASaccredited labs to BS EN 16890 and BS 18700 safety standards. Our fabrics carry OEKO-TEX certi cation and as SEDEX-audited members we meet global benchmarks for ethical and sustainable sourcing.

We’re also the only UK nursery mattress manufacturer to hold the Made in Britain certi cation, a rigorous eight-month audit that veri es every process and material. For parents and retailers, it’s visible proof of quality, traceability and trust.

Are your mattresses manufactured in Great Britain throughout, and how does that in uence quality and sustainability?

Yes, every mattress is hand-assembled in our Kent factory using over 99 per cent UK-sourced materials, with only one specialist spring imported from

Breathability is central to our design philosophy. Our Airfresh Technology uses a mesh fabric that allows air to ow through the surface and out of the sides, maintaining constant ventilation.

Poland. Local manufacturing gives us total quality control, shorter lead times and minimal transport miles. Combined with precision-cut, zero-waste production, it’s a model that supports British jobs, reduces emissions and provides reliable supply even during global disruptions.

What support do you provide nursery retailers to help them sell e ectively?

We see our retailers as partners. We o er detailed product training that helps sta explain bene ts like dual-sided support, breathability and sustainability in parent-friendly terms. Our marketing package includes point-of-sale materials, display units, imagery and digital content for websites or social media. A dedicated support team and feedback programme ensure retailers always have expert help on hand.

What are the commercial bene ts to retailers and how do your programmes drive sales? Retailers gain a tangible point of di erence: handcrafted, Made in Britain-certi ed mattresses that meet the highest safety and sustainability standards. Parents can see and feel the quality, the air ow in the fabric, the rmness of the core, which builds instant trust. We reinforce that with co-branded marketing and a stable UK supply chain, giving partners con dence in pricing and availability. Simply put, we help retailers o er mattresses that sell on substance, built for babies, trusted by parents and proudly British.

Built To Breathe, Made To Last

From foam cores to airflow innovation – how Prestige Sleep’s Airfresh technology is redefining breathability, safety and trust in nursery mattresses for a new generation of parents and retailers.

When it comes to nursery mattresses, design has come a long way since the days of PVC covers and dense foam interiors. In the 1980s, baby mattresses were built to wipe clean, not to breathe – often trapping heat, moisture and odours in the process.

Today, parents understand what their baby sleeps on can affect everything from comfort to safety. Retailers have adapted too, recognising that safety credentials, material transparency and breathability are more than just “nice-to-haves”.

A Changing Standard Of Safety

Advances in research around Sudden Infant Death Syndrome (SIDS) and infant overheating have shaped the modern nursery mattress more than any design trend. In the UK, the

Free of any harmful chemicals

introduction of stricter standards such as BS EN 16890 and BS 18700 has driven innovation across the industry, setting clear rules for firmness, fit and material safety.

These standards build on lessons from the past – when foam mattresses were prone to sagging and heat retention. Over time, it became clear that breathability was just as crucial as support. Babies need a firm, flat surface that allows air to circulate freely, helping to regulate body temperature and reduce the risk of overheating.

That’s why leading manufacturers have shifted focus from chemically treated foams to naturally breathable fibres and open-cell structures.

And it’s here that Prestige Sleep’s innovative Airfresh technology mattress range is setting a new benchmark.

Prestige Sleep’s fibre-based cores and breathable mesh fabrics resist discolouration and odour entirely. They stay fresh without the use of harsh chemicals or flame-retardant sprays. The structure of each fibre encourages airflow, keeping the internal core dry and helping the mattress maintain its shape.

Airfresh – A Safer Way For Babies To Sleep

First introduced five years ago and now used across the majority of Prestige Sleep’s range, Airfresh is a complete rethink of how air moves through a mattress.

Lovingly hand-made in the UK

At its core is a 3D mesh system that allows air to travel in through the sleep surface and out through the sides. The design helps keep babies cool in summer and warm in winter.

“The Airfresh fabric acts like a miniature ventilation network,” explains Kishan Nijjar, Sales and Marketing Manager at Prestige Sleep. “Air flows in and out of the mattress continuously, reducing the chance of heat build-up, sweat and bacteria growth. It even makes the mattress safer for babies who roll onto their fronts because the surface itself is fully breathable.”

Airfresh technology helps prevent up to 90 per cent of bacterial growth while allowing moisture to dissipate quickly, a

ideal conditions for bacterial build-up.

Prestige Sleep’s fibre-based cores and breathable mesh fabrics resist discolouration and odour entirely. They stay fresh without the use of harsh chemicals or flame-retardant sprays. The structure of each fibre encourages airflow, keeping the internal core dry and helping the mattress maintain its shape.

key improvement over traditional quilted or foam-filled covers. For parents, that means a fresher, cleaner sleeping environment. For retailers, it means a story of genuine innovation grounded in safety.

Learning From The Past, Designing For The Future

In earlier decades, foam interiors and thick quilted fabrics were standard but these materials trapped heat and humidity, creating

Kishan added: “We were among the first to use this technology in nursery mattresses and while others have followed, we’ve refined the process.”

From Craftsmanship To Science

Each Airfresh mattress is still handassembled in Prestige Sleep’s Kent factory. The breathable cover is stretched and fitted by skilled craftspeople to preserve the integrity of the mesh. Beneath it, layers of Britishsourced wool and coconut coir provide natural insulation and support.

More than 99 per cent of components are UK-made, with suppliers carefully vetted under SEDEX ethical standards. This short, transparent supply chain means fewer transport miles and stronger quality control. It’s also one reason Prestige Sleep remains the only nursery mattress manufacturer certified by Made in Britain.

Every component is independently tested to BS EN 16890 and BS 18700 covering firmness, safety and fire performance. The combination of natural fibres and breathable

Sustainable and environmentally friendly

design means mattresses meet flammability standards without the use of toxic chemical sprays, aligning with the latest regulatory updates on infant product safety.

The natural range features British wool from highwelfare farms, responsibly sourced coconut coir and GOTS-certified organic cotton covers. These fibres are chosen for their provenance, renewability and ethical production.

Why It Matters For Retailers

Stocking mattresses that incorporate Airfresh technology provides a tangible, demonstrable difference, something store teams can confidently explain to customers. The airflow system, the absence of chemical additives, the natural temperature control – all features that resonate with parents who are more informed than ever about what makes a safe sleep environment.

Kishan added: “When you press your hand on the Airfresh fabric, you can feel the air move. It’s an instant point of trust, a moment that turns product knowledge into sales confidence.”

That confidence translates directly into sales. In recent months, several major retailers have replaced traditional quilted

covers with Airfresh fabrics across their entire ranges, moving away from what Kishan calls “25-year-old designs” in favour of modern, breathable solutions. The price of the new material has fallen in line with conventional alternatives, making it an easy upgrade for brands that want to align with current safety expectations.

Innovation With Integrity

Like all Prestige Sleep developments, Airfresh sits within a wider ethos of responsible innovation. The company’s long-standing commitment to sustainability, zero-waste manufacturing and ethical sourcing runs through every stage of production. Precisioncut components minimise offcuts, recycled materials are repurposed and suppliers are supported to reduce their environmental impact.

The result is a product that helps retailers lead the market toward safer, more sustainable baby sleep. As the industry evolves, Prestige Sleep’s message remains simple: when it comes to the place a baby spends most of their early life, trust matters most.

To learn more about Prestige Sleep’s handcrafted, sustainable nursery mattresses - or to explore bespoke retail partnerships - visit www.prestigesleep.co.uk or email enquiries@prestigesleep.co.uk

Grows with child

Designed for growing little ones, this dual support pocket mattress o ers comfort, safety, and long lasting quality from the very rst night.

The baby side features a rm spring layer paired with a ultra breathable 3D spacer mesh and a natural wool layer that helps regulate temperature and wick away moisture. A layer of coconut coir adds natural strength and breathability, keeping air moving freely through the core.

When it’s time to turn the mattress, the toddler side provides gentle, balanced support with a softer spring feel. Every material is hypoallergenic to support a cleaner, safer sleep environment.

The removable waterproof cover makes life easier for parents and keeps the mattress fresh night after night. Blending natural materials with modern design, it brings together comfort, practicality, and peace of mind.

www.nurseryconnections.co.uk

Natural approach

The Little Green Sheep has a range of natural mattresses, free from harmful chemicals.

With mattress excellence at its core for nearly two decades, The Little Green Sheep o ers a natural approach to sleep, providing lovingly handmade mattresses to suit a variety of sleeping needs!

From newborn to toddlers, all the way through childhood, the brand’s broad range of natural mattresses are free from harmful chemicals and promise the most peaceful sleep!

Crafted using just 4 of the highest quality natural materials, including cotton, coconut, wool and latex, all of which are free from all toxins.

TEL: 01789 734 022    trade@greensheepgroup.com

Trusted Sleep, Designed for Families

Nursery Connections Design Technologist Ben Calvo shares how the brand’s British-made mattresses combine science, safety, and sustainability to deliver the comfort and reassurance parents value most.

How does Nursery Connections design its infant mattresses and nursery products around what parents value most?

Our design process always starts with what matters most to families. Parents want safety, comfort, and products they can trust. Every mattress we make is developed around those principles. We study how babies sleep and what gives parents confidence at night. The result is a range that offers stable support, consistent comfort, and practical features that make daily life easier.

Can you tell us more about the breathability features in your mattresses and how they help regulate temperature for safer, more comfortable sleep?

Breathability is built into every layer of our mattresses. We use innovative, industry-leading fabrics that allow greater airflow across the sleep surface, including advanced 3D and naturally breathable knitted materials. Inside the mattress, fibre and foam cores are engineered to encourage continuous air movement, while natural materials such as coir and wool add further ventilation. By improving airflow throughout the mattress, we support safer sleep and more consistent comfort for babies through the night. Which fabrics and fillings do you use, and how do they balance softness, hygiene, and sustainability?

We use soft knitted fabrics that feel gentle and comforting while still being durable enough to handle daily use. Our covers are designed to be both practical and long lasting, helping parents keep them clean with ease. Inside, we use a variety of high-quality core materials including fibre, CertiPur certified foam, coir, wool, and many others. All are chosen for comfort, breathability, and safety. Most of our materials are hypoallergenic and sourced with sustainability in mind, with a strong focus on using recycled components wherever possible.

What recognised accreditations or safety standards do your mattresses meet, and how do these translate into real reassurance for parents and retailers alike?

All our mattresses meet BS EN 16890, the recognised safety standard for cot mattresses, and BS 7177 for flammability. We also comply with EN 71-3, which limits the presence of harmful chemicals and metals in materials. Alongside external testing, we carry out our own internal checks for firmness and dimensions using BS EN 16890 methods to ensure consistency. We also test for air permeability and fabric performance, including Martindale abrasion and pilling. This detailed approach ensures every mattress meets strict standards for safety and quality, giving both retailers and parents complete confidence in its reliability.

As your mattresses and bedding are made here in Great Britain, how does this support consistent quality, faster supply, and environmental responsibility?

Producing in the UK allows us to oversee every stage of manufacturing and maintain steady quality control. Each mattress is built and checked at our UK site. This helps us keep lead times short and ensures retailers receive stock that meets their expectations without long import delays. Local production also lowers transport emissions and supports skilled jobs within British manufacturing, which aligns with our commitment to responsible and sustainable practice.

Do you collaborate with healthcare or sleep safety experts when developing your products, and how does that expertise influence design or testing?

We work with baby sleep specialists who review our products and advise during the development of new designs. We also follow guidance from The Lullaby Trust and NHS sleep safety recommendations. Alongside this expert input, we hold regular research sessions with parents to understand their concerns and priorities. This direct feedback helps us refine our designs to support

better sleep, easier care, and greater convenience for families.

What resources or merchandising support do you offer to nursery retailers to help them communicate the benefits of Nursery Connections mattresses to parents?

Our in-house design team provides full marketing and product support. We supply visuals, layer images, copy, packaging, and leaflet design, along with detailed product information. We also assist with product presentation, customer queries, and pointof-sale displays. Retailers can rely on our team for everything needed to communicate product value with confidence.

What advantages do retailers gain from partnering with Nursery Connections in terms of product range, reliability, customer support, and the trust your brand already holds with UK parents?

Retailers benefit from a wide and flexible product range that covers both catalogue options and bespoke designs. Our catalogue includes proven products that are ready to order, while our bespoke service allows retailers to create products that stand out through unique features, materials, or branding. This gives partners choice, flexibility, and clear control over their product offer. Our dedicated design and quality control teams maintain high standards throughout production, ensuring consistency, reliability, and on-time delivery. With strong recognition among UK parents, Nursery Connections brings trusted quality and dependable support to every retail partnership.

Comfort, connection and reassurance

Bedside cribs have quickly become one of the most sought-after sleep solutions for new parents, o ering the perfect balance between closeness and safety. Positioned right beside the bed, they allow easy access for feeding, settling and comforting during the night, helping parents stay connected while supporting a restful sleep for all.

Inspired by safe sleep guidance from organisations such as The Lullaby Trust, many Bedside Cribs now feature breathable mesh sides, secure attachment systems and adjustable height settings to t a range of beds. Some models also include gentle incline options to help ease re ux or congestion, adding to their practicality and appeal.

For nursery retailers, stocking trusted, safety-led bedside cribs presents a valuable opportunity. By o ering products that promote bonding, reassurance and convenience, retailers can connect with parents seeking reliable, thoughtfully designed solutions for those precious early months.

Here we highlight a selection of products that are all available to order now.

Connected sleep with Chicco

Chicco continues to set the standard for safe, stylish and connected sleep with its renowned Chicco Next2Me range.

The latest evolution, the Chicco Next2Me Armonia Bedside Crib, represents over a decade of re nement and research into how families sleep best. Thoughtfully designed with both parent and baby in mind, the crib features a Motion Sensor Night Light, Adjustable Height, Storage Pockets and Mattress that guarantees a comfortable night sleep while blending e ortlessly into any modern nursery.

The bedside crib range also includes the Chicco Next2Me Essential, crafted from 62% recycled fabrics for soft and durable comfort; the Chicco Next2Me Magic Evo, featuring a one-handed opening and soothing rocking mode; and the Chicco Next2Me Twin, a unique co-sleeping solution for twins with two rm mattresses and a mesh divider to encourage early bonding. Together, these trusted designs embody Chicco’s mission to support families through every stage - bringing closeness, comfort and peace of mind to bedtime. www.rkwltd.com

Classic Cozy Sleep and more from Red Kite

The Cozy Sleep from Red Kite is a classic bedside crib nished in soft grey fabrics.

All the features you need from a bedside crib the Cozy Sleep by Red Kite o ers tilt functions, adjustable height and drop side with a handy storage shelf feature.  Current models are proving to be so popular it’s not easy to get hold of them!

Next is the Rockabye Bedside Crib which is beautifully nished in soft cream and oatmeal colourways on a wood e ect frame meaning this will suit all home interiors.   The unique frame allows soft rocking feature to help soothe any fractious babies to sleep.   Then there is the newly updated Dreamer Bedside Travel Crib which is the ideal solution for safe sleeping whilst travelling on holidays or visiting relatives.   Including a removeable bassinette section suitable for newborns which can be removed to then provide a deeper space for slightly older babies.

TEL: 01454 326 555

www.redkitebaby.com

Portable powerhouse

Parents can sleep soundly at night with little one close by, whether at home or on travels, with the new roomie go from Joie. This easy to fold, bedside sleeper is a portable powerhouse that will let parents and little ones sleep safely, side by side, without sharing a bed.

What sets roomie go aside from similar bedside cribs is the quick and easy fold that packs up conveniently into one tiny package. Compact and lightweight, roomie go is a perfect travel partner that is easy to carry and tucks away into small boots and cupboards.

Roomie go also comes with a comfortably cushioned, yet rm mattress that is covered in a soft knit mesh so that baby can breathe easily which means a peaceful rest for parents and baby.

uksales@joiebaby.com www.joiebaby.com

Sweet retreat

This sweet retreat the Joie Kubbie is designed to keep little one close and cradled in their own secure space through the night, whether at home or away.

The lift and lower side makes for easy feeding, changing or cuddling – not to mention peace of mind during those first newborn days. Kubbie sleep has a handy strap and clip attachment to secure the crib to the side of the best, keeping it nice and secure. The secure, full size bassinet is a breeze to remove and reattach, taking you seamlessly from night to day, from nap to play. uksales@joiebaby.com www.joiebaby.com

Safety, style and function

After pioneering the bedside crib category with SnüzPod, Snüz has truly become trusted by parents around the world to support safe, cosy sleep right next to mum or dad.

After years of finessing a new design, combining the brand’s three core product values - safety, style and function, alongside unwavering quality, a brand-new lifestyle bedside crib arrived last year. The award-winning SnüzPod Studio is a gamechanger for parents-to-be looking for a considered and stylish first bed for their new arrival.  Studio uplifts home interiors through beautifully executed details and bold colourways. All this whilst delivering practical features and peace of mind expected from any SnüzPod.

TEL: 01789 734 022     trade@greensheepgroup.com

The Safer Way to Co-Sleep

Sweet2Sleep is Graco’s awardwinning bedside crib with a dropdown side that provides the perfect co-sleeping solution. As more parents seek safer co-sleeping alternatives, Sweet2Sleep blends safety and convenience. This lightweight crib features a dropdown side for dreamy nighttime cuddles, ensuring baby is always within reach.

Suitable for newborns up to six months (9kg), it includes mesh sides for optimal ventilation and visibility, a 4-position tilt to alleviate reflux symptoms, and 11 height adjustments paired with a safety strap for secure bedside attachment. With these thoughtful features, Sweet2Sleep addresses parents’ concerns about broken sleep and establishing baby sleep routines. Available in colourway ‘Oatmeal’. www.gracobaby.eu

Barking Mad

In his latest column, Pramland’s John Barker re ects on a busy and inspiring month for the nursery trade. From his highlights at Harrogate 2025, where folding carrycots took centre stage, to hosting an impactful Cybex Car Seat Safety Event in-store, John shares his thoughts on the innovations shaping the market and the importance of hands-on engagement with parents.

It’s been a fairly exciting month since my last article, so without further ado, let’s jump straight in and start o with my recap of the Harrogate Show 25. Despite a smaller footprint than in previous years, the halls were full of brands showing some great new products and innovations.

I attended all three days and have to say it felt quieter than usual, especially given its smaller size, but this didn’t bother me as it meant I had more time to wander around, see everything I wanted to see, and catch up with all my brands. Harrogate 2025 will be remembered as the year of the folding carrycot, with many brands showing their take on this new feature. It’s a feature many parents-to-be don’t know they want or need, but once they learn it’s available, it will no doubt become very popular.

Remember when travel systems didn’t fold with the seat unit on, or when infant carriers didn’t rotate? It’s

the same evolution, and parents will love the folding carrycot just as much. Hall M was home to Silver Cross, Venicci and BabyStyle, all of which had folding carrycots. I’m not going to pick a favourite, but I will say they each o ered fabulous options for parents-to-be at various price points, and I’m positive all three brands will see customers ooding to their products as a result. When you consider BabyStyle and Venicci also showcased new versions of their car seats, the race for the number one travel system option in the market really is hotting up.

Over on iCandy, it was nice to see them jumping back into the true single travel system market, even if I was surprised to see them use the name Core again. With the introduction of the new Core, iCandy are o ering a product many parents considering the likes of the Silver Cross Reef or Bugaboo Fox 5 Renew may also look at. I’m looking forward to

“

Harrogate 2025 will be remembered as the year of the folding carrycot, with many brands showing their take on this new feature. It’s a feature many parents- to-be don’t know they want or need, but once they learn it’s available, it will no doubt become very popular.

seeing it hit the shop oor, and I’m sure it will be a success.

Talking of successes, Maxi-Cosi’s Oxford+ has been a great hit since its launch, and now they have a couple of excellent additions to the Oxford family. The Oxford Cabin o ers parents an a ordable and reliable compact option, while the Oxford Flex is perfect for the growing family. Given the versatility of the product, its price and the bundle options, the Oxford Flex is guaranteed to be a huge success in store. Well done, Maxi-Cosi. On top of this, they also showed the

”

latest, and may I add rather brilliant, version of the Coral infant carrier. I saw this in Spain earlier in the year and fell in love with it, and seeing it again has just rea rmed my enthusiasm. As a concept, the new Coral is truly amazing, and in practice it is equally as good. I have a sneaky suspicion it may well become one of our most popular infant carriers in store. Everything that was wrong with the original Coral has been corrected, and parents are going to embrace this product completely. I can’t mention what I saw behind the black curtain on Cybex (under pain

“

Many of you who attended Harrogate will have seen the huge Cybex tent outside the hall entrance (how could you miss it?).

Just this past weekend, the wonderful Cybex team took time from their weekends to bring it up to us here in Hull, and we held a Car Seat Safety Event.

of death), but if you didn’t get asked to have a look, I will say this: Cybex are taking things seriously this year! Watch this space.

If you didn’t visit the lovely team from Babymore, you missed a real treat. They have a whole range of new strollers packed full of features parents will love, at prices everyone will be pleased about. Great work, Babymore. I wish I had more room to mention more brands and products, but I really must draw a line under Harrogate here. I will, however, end by saying a big thank you to every brand I visited. Your hospitality and warm welcome were very much appreciated, and I look forward to Harrogate 2026 where I hope to see you all again.

So, why have I rushed off the topic of Harrogate? Simple, I need to tell you all about the thought-provoking and informative Cybex Car Seat Safety Event we’ve just hosted in store. Many

”

of you who attended Harrogate will have seen the huge Cybex tent outside the hall entrance (how could you miss it?). Just this past weekend, the wonderful Cybex team took time from their weekends to bring it up to us here in Hull, and we held a Car Seat Safety Event.

In terms of a marketing tool, this ingenious piece of kit is simply breathtaking. It gives parents the opportunity to see the importance of in-car safety. All too often, car seat safety is overshadowed by cost or misunderstanding, but when parents see the simple sight of a dummy being thrown from a car seat at just 10mph, they stop and listen. It’s a talking point and a way of engaging customers that normal marketing techniques just don’t offer.

From Cybex’s point of view, it also brings huge awareness and shows parents that they are a caring and

nurturing brand, which we already know they are. “They must care if they are prepared to show me this” — what a great message. If the Crash Test Simulator makes just one parent think about the car seats they have, or how they use them, it could save the life of a child, and that in my book is a very worthwhile thing. Well done, Cybex. For those stockists not already in

talks with Cybex about holding a Car Seat Safety Event, please don’t delay. Demand for it has been huge so far, and Cybex really do want to bring it to as many stores and parents as possible. We are all looking for reasons for people to visit us in store rather than shop online, and Cybex have just given a rather brilliant and very loud reason!

Harrogate happiness

The doors closed on Harrogate International Nursery Fair 2025, wrapping up another exciting and upbeat edition of the UK’s only dedicated nursery trade event.

Held once again at the Harrogate Convention Centre, the three-day show delivered a lively mix of innovation, connection and community, proving that even in a challenging retail climate, the nursery industry’s spirit remains stronger than ever.

While this year’s oorplan was a little more streamlined, the energy was unmistakable. Exhibitors and visitors alike praised the show’s “quality over quantity” feel, with meaningful conversations, strong business leads and plenty of positive momentum carried throughout the halls.

Retailers turned out in force, from independent nursery specialists to larger chains and online newcomers, all eager to discover the latest product launches and reconnect with familiar faces. As Jolly Tots Managing Director Lorretta Owen put it: “We always love the opportunity to catch up with familiar faces and make new connections. It’s reassuring to know that we’re all in the same boat, especially during challenging economic times. At the end of the show, it’s great to unwind together over a drink and a few nibbles. It’s truly one of those times of the year we look forward to the most.”

““Harrogate is always a great chance to meet up, discuss, and chat with such a broad range of people. It also gives us the opportunity to meet, in person, those we usually only speak to via phone or email, which is invaluable.” Gary Watts, Owner, WH Watts

”WH Watts Owner Gary Watts agreed: “Harrogate is always a great chance to meet up, discuss, and chat with such a broad range of people. It also gives us the opportunity to meet, in person, those we usually only speak to via phone or email, which is invaluable.”

As always, the exhibitor line-up was packed with some of the nursery sector’s biggest and most trusted names, including Cybex, Joie, Nuna, Graco, Nora Baby (Jovikids & Welldon), Babymore, Rockit, Axkid, Avionaut, BIBS, Shnuggle, Clair de Lune, Hauck, Ergobaby, BabyStyle, Venicci, Cheeky Rascals, CuddleCo, iCandy, Roma Prams, Dorel, Peg Perego, Lassig, BeSafe, Cozy n Safe, Murrays Health & Beauty and Red Kite, (to name just a few!), together with newcomers including Bababing and Folk & Thread. From cuttingedge car seats and compact travel systems to sustainable bathtime collections and stylish nursery interiors, there was no shortage of inspiration.

Among the standout launches this year was Joie’s My Drift, a sleek, lightweight

travel system that blends contemporary style with everyday practicality. Nuna drew a constant crowd with its new Relx Wind, expanding its reputation for combining intuitive features with re ned design. Over on the Cheeky Rascals stand, Owlet’s enhanced Dream Sight video monitor impressed with its 2K HD streaming, smart alerts and temperature tracking which will become a hit for tech-savvy parents.

BabyStyle caused a stir with the luxurious Aston Martin egg3, an exclusive collaboration that epitomised premium design and craftsmanship together with their newly launched Oyster Vee, while CuddleCo continued to strengthen its interiors o ering, showcasing two new nursery furniture ranges and matching home furnishings.

Red Kite Baby introduced its new Push Me Cruise 3-in-1 Travel System, adding to the brand’s already popular line-up of value-packed nursery essentials. Director Debra Tucker re ected the mood across the show oor, saying: “We came away this year feeling very upbeat and positive following responses from visitors to the stand, and we have already con rmed that yes, we will be exhibiting as always next year.”

There was also plenty of innovation from BeSafe, whose Voksi Carry Me and Huddle carriers drew admiration for their clever ergonomics and thoughtful design touches which are both aimed at providing even greater comfort and safety for parents and babies alike. Nora Baby impressed with Welldon’s pioneering voice-activated and cooling car seat technology, showing how smart features are becoming a natural part of modern parenting gear.

Shnuggle brought its eco-conscious credentials to the fore, debuting a brand-new Eco Bathtime Collection, crafted from sustainable materials and designed to make

push, swivel, glide - smooth strolling redefined

versadrift™

360° wheel 4 in 1 pram suitable from birth to 22 kg

Share the joy at joiebaby.com coming soon!

The hardworking multitasker that makes adjusting to your baby’s ever-changing needs a breeze. With just a push of a button, all four wheels spin 360°, making every adventure glide in any direction.

baby bath time gentler on both skin and the planet and over at hauck they were celebrating a milestone moment too, marking the 50th anniversary of its iconic Alpha+ highchair, a product that continues to evolve while remaining one of the most recognisable names in family dining.

On the trend front, certain themes stood out clearly across the show. Compact and cabinapproved strollers were notable, re ecting how parents increasingly want travel-friendly gear that doesn’t compromise on comfort or design. Folding carrycots and modular systems also continue to be on the rise, o ering exibility and space-saving convenience for families on the go. And tech integration is spreading fast from voice-activated seats to smart monitors clearly illustrating how brands are responding to the growing appetite for products that make parenting simpler and more connected.

But design was just as big a talking point. Warm neutral tones, tactile fabrics and furniture collections that blend e ortlessly with home décor were signalling a continued move toward products that feel as good in the living room as they do in the nursery. With more parents seeing nursery items as part of their lifestyle rather than purely functional purchases, this crossover trend looks set to keep growing.

““We saw a strong presence from our valued retail partners, those we’ve built long-standing relationships with and always look forward to reconnecting with. This year, we also welcomed a noticeable number of new and emerging retailers exploring premium brands.” Nuna’s UK Marketing Lead, Ashleigh Bernstein

”Nuna’s UK Marketing Lead, Ashleigh Bernstein, captured the tone perfectly: “We saw a strong presence from our valued retail partners, those we’ve built long-standing relationships with and always look forward to reconnecting with. This year, we also welcomed a noticeable number of new and emerging retailers exploring premium brands, which brought a fresh wave of interest and conversation to the stand.”

BeSafe’s Country Manager, James Harrison, added: “Harrogate is a fantastic opportunity for us to showcase our full product range in one place and reconnect with our retail partners faceto-face. While we’re in regular contact throughout the year, it’s not always possible to present all our new launches in person. The fair provides the perfect platform to share what’s new from BeSafe, Voksi and MiniMeis, and to discuss what’s coming up for the year ahead.”

The sense of camaraderie and collaboration was clear throughout the event. Exhibitors and visitors spoke warmly of the show’s friendly, professional feel. The relaxed atmosphere allowed time for genuine conversation, making it the ideal setting to build partnerships and spark new ideas.

Show organiser Adrian Sneyd summed it up perfectly: “It has without doubt been a di cult year for the UK nursery industry, but Harrogate International Nursery Fair demonstrates how businesses all pull together to not only support each other but also this important - and onlyUK nursery trade event. We look forward to welcoming everyone back to Harrogate in 2026.”

As exhibitors packed away their stands and retailers re ected on new opportunities, one thing was clear Harrogate 2025 had delivered once again. From exciting product debuts and emerging design trends to friendly faces and full order books, the show captured everything that makes the UK nursery sector special.

For three vibrant days, Harrogate was the heart of the nursery world, buzzing with creativity, connection and optimism. And with 2026 already on the horizon, that energy shows no sign of slowing down.

Colin Schwab, National Account Manager

CuddleCo

How successful was Harrogate International Nursery Fair for you this year?

This year’s Harrogate International Nursery Fair was a great success for us. We had a strong mix of meaningful meetings with both new and existing partners, and the interest in our collections was fantastic. The event gave us valuable time to reconnect, build new relationships and explore some exciting opportunities for the year ahead.

What did you think of the overall atmosphere and vibe to the show?

The atmosphere was brilliant, warm, lively and full of energy. Everyone was so open and enthusiastic, which made it easy to connect and share ideas. There was a real buzz throughout the halls, and the organisers created a welcoming, professional space that encouraged genuine conversation and collaboration.

What was your show highlight?

It’s hard to pick just one! Our highlights included meeting so many passionate industry professionals, seeing such a strong interest in our amazing new collections. We loved our stand, the largest at the show, it really showcased the best of the industry in a lively and inspiring way.

DATE FOR THE DIARY:

Harrogate 2026:

18-20 October 2026

Harrogate Convention Centre

Innovation, Style, and Smart Solutions Showcased at

Harro

At this year’s Harrogate International Nursery Fair, Jolly Tots Managing Director Lorretta Owen shared her thoughts on the standout innovations, emerging trends, and future opportunities shaping the baby and nursery retail world. From clever new gadgets to stylish travel systems, her insights highlight the creativity driving the industry forward.

During your recent visit to Harrogate Int. Nursery Fair, which new products or brands caught your eye and what was it about them that stood out to you?

We were truly impressed by the innovation and creativity on display this year.

The new Nuna Relx Wind was a real game changer, as the ability to recline the baby car seat at the touch of a remote is pure genius.

The new Tavo range also stood out for its excellent quality, designed perfectly for our four-legged “babies”. It’s an exciting new retail opportunity for our business.

“We always love the opportunity to catch up with familiar faces and make new connections. It’s reassuring to know that we’re all in the same boat, especially during challenging economic times.

”

The Graco Eluma Glide was another standout. Its clever activation feature, which responds to a baby’s cry, is brilliant and a de nite musthave gadget for new parents.

Silver Cross unveiled some truly exciting launches, blending style with convenience. Their new stroller, which features a carrycot that folds with the frame and meets IATA cabin requirements, is a remarkable innovation. The styling and colourways are right on trend.

As always, Venicci impressed with its signature elegance. The upcoming Tila travel system, set for release early next year, features a folding carrycot that is sure to make it a popular choice among parents.

“ ” When it comes to style, beige and brown are definitely the colours of the moment. There were so many beautiful fabric choices in these tones.

gate

How did you find the opportunity to connect with like-minded retailers, suppliers, and industry peers during your time at the fair? Did any interesting collaborations or partnerships come from those conversations?

We always love the opportunity to catch up with familiar faces and make new connections. It’s reassuring to know that we’re all in the same boat, especially during challenging economic times. At the end of the

show, it’s great to unwind together over a drink and a few nibbles. It’s truly one of those times of the year we look forward to the most.

What innovations or emerging trends did you notice on the show floor this year, and how do you see them shaping the nursery and baby retail market in the coming months?

The standout trend of the show was undoubtedly the folding carrycot, and we saw many impressive examples across all brands. Red Kite delivered a fantastic budget-friendly option with the Push Me Cruise, offering exceptional quality for its price point. The brown colourway was a particular favourite of mine.

As mentioned earlier, Silver Cross’s new ranges, the Nia and Breeze, are incredibly exciting and sure to be a hit with customers, continuing the huge success of the Cove.

When it comes to style, beige and brown are definitely the colours of the moment. There were so many beautiful fabric choices in these tones. I was especially taken with the new shades from iCandy; the Peach 7 in “Porcini” and the Pip in “Coffee Bean” were simply stunning.

Nuna’s new colourways were equally gorgeous. I loved all three and couldn’t decide which to display in each store, so I went for all of them - why not?

And finally, the cry-detection Eluma range from Graco will be a real winner for parents who love smart gadgets, a perfect blend of innovation and practicality.

Were there any product launches or categories you feel could fill a gap in your current range

or particularly appeal to your customers? We’re looking to extend our baby carrier range, with lots of makes and models catching our eye at the show. We’re excited to be stocking some of them very soon.

Following the fair, we’re always asking ourselves: Are there any new brands or suppliers we’d like to explore or bring into our business, and what influences that decision?

At our core, we’re a company that’s always evolving. We firmly believe that in the current market, if you stand still, you’ll be swallowed up by the larger businesses. That said, we never lose sight of our key values: to provide something for every budget and to cater for every baby’s and parent’s needs.

We’ve found that bundles and packages continue to be in high demand. They’re strong sellers and a great way to offer real value. With our values in mind, we always aim to create packages that suit every budget and lifestyle.

The Harrogate show is always an excellent opportunity to discover new brands and products. This year, we were particularly excited by the new “Explor” model. Being able to offer customers an IATA-approved stroller for just £95 is a real game changer. We only hope they add more colours soon, because this one is going to fly!

Do you have a memorable or funny moment from this year’s Fair that really stood out for you?

We enjoyed every moment of the fair. There were lots of laughs and fun throughout.

Design, Innovation and Community Spirit

iCandy’s Head of Sales, Cath Needham, shares her highlights from this year’s Harrogate International Nursery Fair, discussing the brand’s latest launches, visitor response and why Harrogate remains such an essential event for connecting with the nursery industry.

Why is Harrogate an important date in your yearly exhibition calendar and what makes the fair so special to you as a business?

Harrogate is always a highlight in the iCandy calendar and one we genuinely look forward to each year. It is a fantastic opportunity to connect face-to-face with our extended iCandy family of valued retail partners, new and prospective contacts, and the wider nursery industry.

There’s something uniquely special about the atmosphere at Harrogate, it’s a chance to celebrate and share our passion for design and innovation.

What new or standout products did you showcase at this year’s fair, and how did visitors respond to them?

This year’s show was particularly exciting, as we unveiled several new additions to the iCandy range. Highlights included an exclusive, stunning new colourway for our much-loved and iconic iCandy Peach 7 pushchair, named Porcini, and our increasingly popular compact pushchair, iCandy Pip, which attracted a lot of interest from visitors.

We also offered a sneak peek at a selection of highly anticipated launches set for release next year. The response across the board was overwhelmingly positive, with fantastic feedback on the premium finishes, intuitive functionality and contemporary styling that define every iCandy design.

What types of visitors did you see most frequently at your stand and did that differ from previous years? We were delighted and extremely proud to welcome a wide variety of visitors to our stand, including existing

retail partners, potential new stockists and key press contacts. We also saw an increase in international visitors this year, thanks to our growing global presence. It was encouraging to see such a strong mix of established relationships and exciting new opportunities.

Was there a particular product or range that gained strong traction during the event? If so, what do you think contributed to that success?

The iCandy Pip was undoubtedly one of the stars of the show. As our first-ever compact fold pushchair, since its launch in May it has continued to capture attention for its no-compromise approach to design. Visitors to the stand were particularly drawn to its beautiful colour choices, car seat compatibility, easy fold mechanism and thoughtful details that make life easier for modern parents.

Did you have any memorable moments or standout interactions during the fair?

There were so many memorable moments throughout the event, but one highlight was seeing the genuine excitement from both retailers and consumers as they experienced our newness for the first time.

The energy and enthusiasm from visitors reminded us just how strong the sense of community is within this industry, it’s always inspiring to share our journey with others who are just as passionate about pushing boundaries in product and design.

Did the fair provide a good platform for connecting with like-minded professionals and potential

partners? And after your experience this year, do you plan to exhibit again next year?

Absolutely. Harrogate continues to be an invaluable platform for building connections and strengthening relationships across the nursery sector. The show allows us to collaborate, exchange ideas and align on shared goals for the year ahead. Following such a positive experience this year, we’re already looking forward to exhibiting again next year with even more exciting innovations to share.

Natural Baby Shower owners Victoria Hampson and Clifton Vaughan with their team on the iCandy stand.

Go beyond expectation

BeSafe Go Beyond², has been built on everything that made the original Beyond System such a success, uncompromising safety and intelligent features, and elevating it to the next level.

The new version o ers a more modern design and enhanced comfort for the child, while remaining easy and intuitive for parents to use. Go Beyond² includes new SoftBreeze colours, Meadow Green and Dark Sand, each with a matching sun canopy. Updated design that complements dark pushchair frames.

The seat still includes Universal Level Technology for an optimal seating position in any car, lay- at function for comfortable sleep in both the pushchair and the car (when installed with the Beyond Base) and ve-point harness system for increased stability in the event of a side impact.

Certi ed by AGR (German Association for Back Health) as particularly back-friendly. For more information contact the below. support.uk@besafe.com

Practical pushing with Red Kite

After another enjoyable and positive Harrogate Fair, an undoubted star of the show was the new Push Me Cruise 3 in 1 Travel System from Red Kite

Showcasing bang on trend colour schemes in Chestnut and Onyx visitors to the fair and Red Kite stand loved this brand-new addition to the range.   Luxury accents with soft fabrics and classy chassis all help to elevate the new model into a di erent league.   Featuring a rigid carry cot for newborns that folds conveniently whilst tted to the chassis is a practical bonus features for parents.

The Push Me Cruise also has a generous stroller seat that will take babies until toddler age with lots of padding for comfort.

Included is the new Neo Infant Carrier to make this your obvious choice when looking for a great value but jam packed with features 3 in 1 Travel System.

sales@redkitebaby.com www.redkitebaby.co.uk

Nuna Launches the Exclusive Nuna X BMW SWIV

It is time to rede ne your standards for life’s greatest ride. Nuna invites you to step into a world of exclusivity with the launch of the SWIV in Umber, now part of the iconic Nuna X BMW collection.

BMW design elements subtly intertwine with Nuna’s distinctive, timeless style to capture a spirit of re ned adventure. Exclusive BMW embroidery, matte frame with gloss accents, signature design patterns, and metal BMW badge elevate each touch, blending seamlessly with the earthy tones of Umber.

The Nuna x BMW SWIV is here to inspire families who value exceptional design and performance. Available early 2026. www.nunababy.eu

Chicco captivates visitors at Harrogate

Chicco once again captivated the crowd at Harrogate with an inspiring showcase of innovation, versatility and design-led solutions for modern families.

Leading the line-up, the Chicco Baby Hug 4-in-1 Armonia captivated visitors with its seamless transition from crib to recliner, highchair and rst chair - a true evolution of the award-winning Chicco Baby Hug Pro 5-in-1 Crib.

Continuing the theme of adaptable design, the brand unveiled the Chicco Mommy Pod 4-in-1, o ering a soft, supportive space for babies to lounge and play, while the Chicco Meraviglia Evolutive Learning Tower 4-in-1 encouraged exploration and creativity through its multifunctional form. Seating innovation took centre stage with the lightweight and compact Chicco Zest Highchair, designed to make weaning simple and stress-free, and the sleek Chicco Zen Wave Rocker, combining baby-led motion with minimalist styling.

Together, these products embody Chicco’s signature blend of functionality, comfort, and contemporary aesthetics, earning them undeniable “Stars of the Show” status. www.rkwltd.com

Rockit rock it in Harrogate!

Premium detailing

The iCandy Peach 7 in Porcini stole the spotlight at Harrogate this year, drawing visitors in with its sophisticated, on-trend colourway and luxurious nishes.

This single to double / twin pushchair impressed both retailers and press with its e ortless handling, smooth ride and impressive range of features that grow with the family. The Porcini shade, a warm, neutral tone, perfectly complements the pushchair’s premium detailing, making it a standout choice for style-conscious families.

Feedback on the stand was overwhelmingly positive, with many highlighting its beautiful aesthetic, functionality and comfort for both parent and baby as truly exceptional.

www.icandyworld.com

Rockit the awardwinning sleep tech brand were exhibited by their UK distributor, Cheeky Rascals and enjoyed a very successful show.

Courtney Bale, Communication Manager at Cheeky Rascals commented, “Rockit enjoyed another successful year at Harrogate, with visitors responding enthusiastically to their range. While many know the award-winning Rockit Rocker, it was great to showcase the trio of portable sleep aids: Rockit Rocker, Zed and Wooshh, designed to help exhausted parents.”

Matt Dyson, Rockit co-founder adds, “We are already getting excited for next year’s Nursery Fair with the launch of 3 new products in 2026. Watch this space!”  www.rockitrocker.com

During your recent visit to Harrogate Int. Nursery Fair, which new products or brands caught your eye, and what was it about them that stood out to you?

Before attending Harrogate, we were a little unsure what to expect or whether anything would catch our eye, as quite a few brands were not attending this year. However, we were pleasantly surprised by how much newness each brand showcased.

We loved the innovative folding carrycots, which proved to be a major theme, and there were also some lovely new, long-awaited bedding ranges that we were genuinely excited to see.

How did you nd the opportunity to connect with like-minded retailers, suppliers, and industry peers during your time at the fair? Did any interesting collaborations or partnerships come from those conversations?

Harrogate is always a great chance to meet up, discuss, and chat with such a broad range of people. It also gives us the opportunity to meet, in person, those we usually only speak to via phone or email, which is invaluable.

Harrogate Delivered Fresh Finds and Familiar Faces

At this year’s Harrogate International Nursery Fair, WH Watts owner Gary Watts shared his impressions of the latest trends, standout innovations, and the value of connecting with industry peers. From clever compact designs to longawaited bedding collections, his insights re ect both excitement and a grounded understanding of customer needs.

What innovations or emerging trends did you notice on the show oor this year, and how do you see them shaping the nursery and baby retail market in the coming months?

There seemed to be a strong focus on smaller, compact, and cabin-approved products. While these

“Harrogate is always a great chance to meet up, discuss, and chat with such a broad range of people. It also gives us the opportunity to meet, in person, those we usually only speak to via phone or email, which is invaluable.

”are very innovative, our customer base is still quite traditional, so it will be interesting to see whether that trend starts to shift.

Were there any product launches or categories

you feel could ll a gap in your current range or particularly appeal to your customers?

Bedding. We’ve been trying to source new bedding ranges for a good few years, so we’re really looking forward to seeing our showroom transform in the coming months. We also took in some smaller gifttype items, perfect as Christmas add-ons.

Following the fair, are there any new brands or suppliers you’re planning to explore or bring into your business, and what influenced that decision?

We took in the new Bababing range, as well as Ewan the Sheep and Tonies. It’s always good to introduce fresh products, and we were particularly impressed with the bundle deals o ered with the Bababing range.

Do you have a memorable or funny moment from this year’s Fair that really stood out for you?

We thought the “aeroplane” on the Dorel stand was such a fantastic feature and couldn’t resist taking some great photos there.

Harrogate Highlights

Nursery Today caught up with Nuna’s UK Marketing Lead, Ashleigh Bernstein, and BeSafe’s Country Manager, James Harrison, to gain their insights on this year’s Harrogate International Nursery Fair, the standout launches that drew attention, and why the event continues to be such an important date on their exhibition calendars

Nuna’s UK Marketing Lead, Ashleigh Bernstein

Why is Harrogate an important date in your yearly exhibition calendar and what makes the fair so special to you as a business?

Harrogate is one of the most important dates in our yearly exhibition calendar because it’s the key moment where we can connect directly with the heart of the nursery industry in the UK and beyond. The show brings together retailers, buyers, industry partners, and innovators all in one place, giving us a concentrated opportunity to strengthen relationships and showcase the very best of Nuna. What new or standout products did you showcase at this year’s fair, and how did visitors respond to them?

Our standout launch this year was the new RELX wind car seat, Nuna’s rst battery powered ventilated model and a true luxury innovation. We’ve taken comfort, technology, and design to a new level, and visitors immediately recognised the RELX wind as a product that elevates luxury travel for families.

The seat combines integrated ventilation, an intuitive control panel, and features such as automatic temperature detection and ISOFIX installation detection, all wrapped into Nuna’s signature aesthetic. It o ers the kind of re ned, intelligent experience parents expect from a premium brand.

Another highlight was the VIAA Cabin Compact Carry-On, a pushchair designed to comply with airline cabin baggage standards. With its e ortless one-hand fold, stylish nish, and true cabinapproved convenience, it drew a lot of attention as a smart travel solution for modern families.

What types of visitors did you see most frequently at your stand, and did that di er from previous years?

We saw a strong presence from our valued retail partners, those we’ve built long-standing relationships with and always look forward to reconnecting with. This year, we also welcomed a noticeable number of new and emerging retailers exploring premium brands, which brought a fresh wave of interest and conversation to the stand.

Was there a particular product or range that gained strong traction during the event? If so, what do you think contributed to that success?

Our Cosmopolitan range gained particularly strong traction. Visitors were drawn to its elevated aesthetic, especially the beautifully quilted detailing that sets it apart. This will also feature in the TRIV lx All-Season Set, which is fast becoming one of our best sellers. Retailers were excited about having a fashion-forward alternative to Caviar, o ering both style and practicality in a way that feels distinctly Nuna.

Did you have any memorable moments or standout interactions during the fair?

One of the standout moments for us was getting to see the wonderful team at Nursery Today. Their energy, support, and passion for the industry always make the fair that bit more special.

Did the fair provide a good platform for connecting with like-minded professionals and potential partners?

Absolutely, the fair continues to be an excellent platform for connecting with like-minded professionals and partners. It o ers the perfect environment to share ideas, showcase innovations, and strengthen relationships with those who share our passion for premium, design led baby products.

BeSafe’s Country Manager, James Harrison

Why is Harrogate an important date in your yearly exhibition calendar and what makes the fair so special to you as a business?

Harrogate is a fantastic opportunity for us to showcase our full product range in one place and reconnect with our retail partners face-to-face. While we’re in regular contact throughout the year, it’s not always possible to present all our new launches in person. The fair provides the perfect platform to share what’s new from BeSafe, VOKSI, and MiniMeis, and to discuss what’s coming up for the year ahead.

What new or standout products did you showcase at this year’s fair, and how did visitors respond to them?

The star of the show was our brand-new baby carrier from VOKSI, The Huddle, which launches in the UK next year. Designed like a jacket that zips up the front, it really captured visitors’ attention. Retailers loved it, and we had strong interest from potential new partners, which makes us very excited for what’s ahead in 2026.

We also unveiled our new BeSafe Beyond² car seats, which received an incredible response following such a positive year for BeSafe Beyond. Our updated fabric options drew a lot of praise and attention.

What types of visitors did you see most frequently at your stand and did that di er from previous years?

We primarily met with our existing retail partners and had a full schedule of productive meetings throughout the show. It was a great opportunity to strengthen relationships and plan for the year ahead.

Was there a particular product or range that gained strong traction during the event? If so, what do you think contributed to that success?

The VOKSI Huddle certainly stole the spotlight. A highlight of the fair was having our Head Designer, Lina Åker, travel over from Norway to personally walk visitors through the product’s development, design inspiration, and features. She also showcased the VOKSI Carry Me, which was extremely well received.

Did you have any memorable moments or standout interactions during the fair?

Hosting in uencer The Enchanted Nanny on our stand was a real highlight. She’s deeply passionate about safety, so it was fantastic to introduce her to the new BeSafe Beyond² models and give her the chance to create content from the event. As always, it was also wonderful to catch up with both our retail partners and press contacts in person.

Did the fair provide a good platform for connecting with like-minded professionals and potential partners?

Absolutely. Harrogate is always a great opportunity to see what others in the nursery industry are up to and connect face-to-face.

Celebrating 20 Years at Harrogate

Red Kite Baby’s Director Debra Tucker reflects on two decades of exhibiting at Harrogate, sharing highlights from this year’s fair, the success of their latest product launch, and why the event remains such an important date in the brand’s calendar.

Why is Harrogate an important date in your yearly exhibition calendar and what makes the fair so special to you as a business?

The Harrogate Fair is the only UK-based trade show geared to attract all buyers and retailers in the nursery industry. This means we have always believed it is essential that we exhibit each year, as this is the obvious place to showcase our range to both current and hopefully new customers.

What new or standout products did you showcase at this year’s fair, and how did visitors respond to them?

We always use Harrogate to launch new products planned for the coming season and show new concepts we are keen to get feedback on. Regular customers expect to see fresh ideas and colour options, so it is always helpful to see their reactions to new products. Our standout new product this year was the Push Me Cruise 3 in 1 Travel System, which features a foldable carrycot and our brilliant Neo Infant Carrier at the expected value price point customers associate with Red Kite.

What types of visitors did you see most frequently at your stand and did that differ from previous years?

We celebrated our 20th anniversary at the show and genuinely one of my favourite things I look forward to each year is seeing regular customers and friends, some of whom I have known for over 30 years of working in this industry. I was aware that sadly some of the independent retailers I have known for all this period have in the past year ceased trading, as I am sure everyone agrees that these are challenging times for us all.

Historically, Sundays were always the busiest footfall day of the show, with mainly independent retailers

making this their main day to visit. This has changed over the past few years, with some of them spreading out their time over a few days. Due to fewer of them visiting, we felt that whilst we were steady at all times of the show, it was more of an even spread over the three days. We also had meetings scheduled with most national retailers, including on Sunday, so yes, I would say there were some different visitor trends.

Was there a particular product or range that gained strong traction during the event? If so, what do you think contributed to that success?

Our standout success was the launch of our new Push Me Cruise 3 in 1 Travel System. We deliberately showcased this at the front of our stand, and this worked to attract attention and resulted in an amazing response. We made sure that the colour options were bang on trend, including chestnut tones, and also showcased an impressive new foldable carrycot. Red Kite is always renowned for great quality products at fantastic price points, and this new launch certainly raised some eyebrows as customers were amazed at the excellent quality and the packed functions this new introduction featured.

Did you have any memorable moments or standout interactions during the fair?

Having worked in this industry for more than 30 years and 20 years since I launched Red Kite, I was so touched at how many people came up to me to simply congratulate us on our success. We are a family-friendly brand, and I love reconnecting with people I have known for so many years. So whilst a trade show will always be about showcasing products and exciting customers, the opportunity for us all to be together and simply catch up is invaluable.

It was also sad and emotional to say goodbye to customers, as I did to one retailer I have known for

32 years. We hugged each other to wish each other the very best, as this will be their last Harrogate. This personally resonated with me as I remember her being one of my very first independent accounts so many years ago.

Did the fair provide a good platform for connecting with like-minded professionals and potential partners? And after your experience this year, do you plan to exhibit again next year?

One hundred percent yes, it does enable an opportunity to connect and catch up with fellow exhibitors. Trading conditions have been challenging for many reasons over the past few years, so it is always valuable to hear other perspectives. We came away this year feeling very upbeat and positive following responses from visitors to the stand, and we have already confirmed that yes, we will be exhibiting as always next year.

Compact Innovation for Growing Families

Cozy N Safe’s Cygnus i-Size combines advanced safety with smart folding design. One seat, 10 years of growth, and ultimate convenience for modern families.

Cozy N Safe drew plenty of attention at this year’s Harrogate show with the Cygnus i-Size – a premium, all-in-one car seat built to protect children from 76–150cm (around 15 months to 12 years). Certi ed to the latest i-Size (ECE R129) safety standard and equipped with ISOFIX, Top Tether and enhanced side impact protection, Cygnus o ers complete reassurance for parents on every journey.

The standout feature is its ingenious folding technology – the entire seat neatly folds into its own base, making it ideal for compact storage, easy transport, and family travel. Add in multiple recline settings, an adjustable headrest, plush padding, and removable, washable covers, and the Cygnus delivers comfort and safety that adapts as a child grows.

Cygnus i-Size is available to order now. TEL: 01902 49 49 05 enq@cozynsafe.com

Graco’s star products shine at Harrogate

Graco proudly showcased its standout innovations at this year’s Harrogate Nursery Trade Fair, with two hero products drawing particular attention: the Presti 3-in-1 Highchair and the Eluma Sway baby swing, the rst in Graco’s exciting new Eluma range.

The Graco Presti 3-in-1 Highchair, recently shortlisted for a Mother & Baby Award, o ers stylish versatility from 6 months to around 6 years.

It transitions from a fully equipped highchair to a toddler low chair and nally a child stool. Lightweight and compact, Presti features a dishwasher-safe tray insert, removable footrest, rubber oor protectors and a machine-washable seat pad. With adjustable tray positions, a secure harness and modern design, it provides comfort and convenience at every stage of childhood. Available in multiple fashion colourways, Presti blends seamlessly into any home, delivering excellent value and functionality for just £60.

AI Eluma-nates the Way for Smarter Soothing Innovation is at the heart of Graco’s product development, and nowhere is this more evident than in the launch of the Eluma range, revealed to great excitement at Harrogate. The Eluma Sway baby swing is the rst product in this new range and marks Graco’s debut of AI Cry-Detection technology. This intelligent feature detects baby’s cries and automatically selects from thousands of soothing motions and sound combinations to comfort them quickly and e ectively.

Designed to support parents through their baby’s earliest stages, Eluma Sway combines cuttingedge technology, style, and a ordability. Priced at just £200, it’s a must-have addition to any nursery, and has reached the nals of this year’s Mother and Baby Awards. Graco is proud to bring this innovation to market and thrilled to have introduced it to retailers at Harrogate.

Eluma Sway is available in the ‘Rori’ colourway.

www.gracobaby.eu/uk

Biggest show yet!

This year saw the unveiling of CuddleCo’s rebranding - a new look that re ects the brand’s evolution and its connection with modern families.

The team proudly showcased two elegant new furniture collections, the brand-new nursery essentials range, and an exclusive preview of the upcoming toddler and play furniture.

From soft prints and calming wa e textures to beautifully crafted cots and wardrobes, every piece highlights CuddleCo’s ongoing commitment to quality, comfort, and thoughtful design. The response from retail partners has been overwhelmingly positive, and the team is grateful to everyone who visited the stand and joined them in celebrating this exciting new chapter.

For further information contact CuddleCo on the below or visit their website. sales@cuddleco.co.uk www.cuddleco.co.uk

Last month, our focus was all things Cologne; this month, it’s been Harrogate’s turn to steal the spotlight, and oh, did it deliver! There’s something truly special about walking through those familiar halls, surrounded by nursery products gleaming under the spotlights, the cheerful hum of conversation, and that unmistakable buzz of creativity in the air. For us at The Nursery Store, Harrogate isn’t just another trade show, it’s the heartbeat of the nursery world. It’s where ideas come to life, friendships are rekindled, and our collective passion for this wonderful industry feels stronger than ever.

This year’s fair was a true showcase of imagination, craftsmanship, and innovation. You could feel the industry’s pulse, forward-looking, full of purpose, and brimming with inspiration. Every stand had its own story to tell, but a few really stood out for the way they blend design excellence with a genuine understanding of what families need day to day.

Venicci impressed yet again with their impeccable attention to detail and polish. Every collection feels like a masterclass in European elegance, that rare mix of luxury and practicality. Their travel

Retail matters

In this month’s article, The Nursery Store’s Managing Director, Christy

Foster , shares her thoughts on Harrogate International Nursery Fair 2025, capturing the atmosphere, innovation, and inspiration that make it such a key event in the nursery industry calendar. From standout brands to the energy of collaboration, Christy explores why Harrogate remains the beating heart of the nursery world.

systems always draw a crowd (ourselves included), and it’s easy to see why. Every stitch feels intentional, every feature carefully considered to make life smoother for parents.

Then there’s Silver Cross, ever the icon. They reminded us that heritage doesn’t mean standing still. Their innovation pipeline continues to surprise, marrying the brand’s rich legacy with a fresh, forward-thinking approach. Evolving without losing your soul is no easy feat, yet Silver Cross manages it with quiet confidence and style.

Joie also made a remarkable impression this year, leading the way with their clever engineering and family-first thinking. Their new double side-by-side and inline tandem pushchairs stood out as shining examples of thoughtful innovation, practical, stylish, and built for real-life parenting. What’s more, Joie continues to push boundaries beyond the nursery, expanding into exciting new territories such as pet products, showing that their commitment to quality, safety, and design innovation knows no limits.

Ergobaby brought an infectious energy to their stand. You could feel their passion in every detail. Their ergonomic designs,

as research-led as they are heartfelt, perfectly capture that balance between comfort, function, and style. It’s innovation that feels personal, and you can’t help but be drawn in.

Harrogate

isn’t just another trade show, it’s the heartbeat of the nursery world. It’s where ideas come to life, friendships are rekindled, and our collective passion for this wonderful industry feels stronger than ever.

Tutti Bambini reaffirmed why they’re true market leaders in nursery furniture. They unveiled a new, vibrant handwriting across their latest collections, fresh, confident, and full of life. Their ability to mix contemporary flair with timeless

charm never fails to impress. Each piece feels made for real homes, beautiful enough for a magazine spread yet built to withstand the joyful chaos of family life.

As I left Harrogate this year, I couldn’t help but feel a renewed sense of optimism. Yes, the retail landscape is still challenging, but our industry continues to meet it with heart, energy, and imagination. Seeing our partners thrive, collaborate, and push boundaries is endlessly inspiring.

Now, as we shift gears toward Black Friday and the festive season, we’re carrying that spark with us, letting the ideas and conversations from Harrogate shape our ranges, our buying, and the experiences we create for families.

November is always busy, but after Harrogate, it’s the best kind of busy, the inspired kind!

Managing Director, Christy Foster

Joie shines at Harrogate

Wheels galore were showcased by Joie with versadrift and mydrift being stars of the show and taking centre stage during Harrogate.

A rm hit with all who attended the Joie stand, was the versadrift, the stylish sister of the versatrax. This hardworking multitasker adjusts with the push of a button, transforming all four wheels to give them a 360 spin, making every adventure glide in any direction. Suitable from birth with a at reclining seat, versadrift is also compatible with ramble xl, calmi R129, i-Snug 2, i-Level Pro and sprint, as well as being parent and world facing for a fully customisable ride.

New to the Joie family is the mydrift, an easy folding stroller descended from the mytrax family, with the added bene t of 360 swivel on all four wheels for ultimate manoeuvrability. Mydrift pairs perfectly with i-Snug 2 without the need for adapters. Lightweight, with a large, easy access storage basket and easy to use one handed fold, mydrift is ready for any adventure.

uksales@joiebaby.com www.joiebaby.com

Carrying made simple

Seen for the rst time at Harrogate was the Brand New VOKSI Huddle which will launch in the UK in 2026. What sets Huddle apart is how you put it on, just like a jacket. Fasten the zipper at the bottom, gently place your baby inside, zip up, and make all adjustments from the front, it’s simple and straightforward. No twisting, reaching behind your back, or dealing with dangling straps, just ergonomic and e ortless babywearing.

Newborn-ready, with inward and outward carry as baby grows, Huddle is back-friendly for both parent and baby – AGR certi ed and a Winner of Red Dot Award: Design Concept 2025. It is also certi ed according to OEKO-TEX Standard 100, class. support.uk@besafe.com www.besafe.com

versadrift

mydrift

Harrogate Highlights with Little Stars Malta

Edward Bugeja, owner of Little Stars Malta, re ects on his time at Harrogate International Nursery Fair 2025, sharing the standout products, exciting innovations, and memorable moments that made this year’s event one to remember.

During your recent visit to Harrogate International Nursery Fair, which new products or brands caught your eye, and what was it about them that stood out to you?

Harrogate 2025 - what a year this has been! Honestly, the one that really caught my eye this year has to be the Egg3 Aston Martin. The level of nesse and attention to detail is exceptional.

How did you nd the opportunity to connect with like-minded retailers, suppliers, and industry peers during your time at the fair? Did any interesting collaborations or partnerships come from those conversations?

As always, I’m on the lookout for new innovations. This year, I focused on car seats, and the one that really caught my attention was from Nora Baby (Jovi Kids) with their new car seat from Weldon. The technology is unbelievable, it’s like having Siri in the car seat! You can give it a command and it responds instantly. We now have a display unit in our shop.

What innovations or emerging trends did you notice on the show oor this year, and how do

you see them shaping the nursery and baby retail market in the coming months?

I noticed there were lots of strollers designed for travel. The variety in shapes and sizes, the quick folds, the comfort for both parent and child, and how compact they become when closed, it was almost impossible to decide which to choose. But I think the Egg Sky will be the one to watch.

Were there any product launches or categories you feel could ll a gap in your current range or particularly appeal to your customers?

To be honest, we’re quite well covered for products, so I was mainly looking for upgrades to existing ranges. For example, the new breastfeeding pump from Fraupow, the Viva Pro, really stood out. It has a sleek new design, is more compact and discreet, and includes a talk-back feature plus an alert when it reaches the ll limit. Great job, Fraupow!

Following the fair, are there any new brands or suppliers you’re planning to explore or bring into your business, and what in uenced that decision?

Yes, we are currently in talks with Muuvo from Poland.

I was really impressed by their new models of strollers and travel systems, and we’re hoping to have them on our shop oor soon.

“I noticed there were lots of strollers designed for travel. The variety in shapes and sizes, the quick folds, the comfort for both parent and child, and how compact they become when closed, it was almost impossible to decide which to choose.

”

Do you have a memorable or funny moment from this year’s fair that really stood out for you? There are always great memories from Harrogate. Meeting old and new suppliers creates moments that last a lifetime.

Ready to roll

From sleek strollers to versatile travel systems, this wheeled goods spotlight showcases the latest musthave models from leading brands. Each product is designed to drive sales and impress your customers –and the best part, every product featured is available to order now.

Next generation strolling

The MIXX next pushchair is the unsung hero of everyday parenting, a reliable companion that combines e ortless functionality with re ned design. With smooth, one-handed manoeuvrability and a true at recline for those spontaneous naps, it’s built to make every outing seamless.

Not too big, not too small – it’s the Goldilocks of pushchairs, ticking all the boxes. Stylish? Check. Thoughtfully equipped with smart features? Without a doubt.

Navigate tight spaces with ease while adding a touch of sophistication to your daily routine. Because parenting is an adventure, and the MIXX next is designed to make every journey smoother, more comfortable, and e ortlessly stylish. Your everyday accomplice, ready to take on whatever life brings your way. www.nunababy.eu/uk

Designed for City Living

The Electa wheeled goods system is perfectly tailored for life in the city.

Incredibly lightweight and compact, the Electa is designed to go wherever urban adventures take you. Thanks to its state-of-the-art chassis, the Electa glides e ortlessly around every corner, navigating busy streets and tight spaces with ease. Its ultra-lightweight build means it can be carried up and down stairs or on and o public transport – even while holding your little one.

When folded, the Electa is as compact as a travel trolley, making it easy to store in the luggage compartment of even the smallest city car. Like all Inglesina wheeled goods, it features the brand’s renowned one-handed open and close system, ensuring convenience and style for modern city families. sales@cuddleco.co.uk

One System. Every Journey

The award-winning Near2Me DLX Bundle with SnugTurn i-Size R129 ISOFIX Base by Graco, is a gamechanger.

The Near2Me DLX Bundle o ers unbeatable quality and value in a complete travel system and base that delivers the safety, comfort, and convenience parents demand at an a ordable price of just £500. Included in the incredible value bundle, is the Near2Me DLX pushchair with separate carrycot, the SnugLite i-Size R129 infant car seat, and the SnugTurn i-Size R129 rotating ISOFIX base.

A category nalist in this year’s Mother and Baby Awards, the Near2Me DLX Travel System incorporates Slide2Me height adjustment technology, a feature loved by parents for its ability to bring baby closer with a simple click and slide. It’s particularly ideal for couples with distinct height di erences, as the pushchair’s telescopic handle extends and retracts easily to suit whoever is pushing.

The SnugLite i-Size R129 infant car seat o ers enhanced safety and comfort, and when paired with the SnugTurn rotating ISOFIX base that is included in the bundle, it allows e ortless rotation for easy access and secure installation. Innovation at an a ordable price is always at the core of product development for Graco, and the Near2Me DLX Bundle is no exception. Available in colourway ‘Ash’. www.gracobaby.eu/uk

One stroller from birth

Designed for families what want one stroller to last from birth to big kid or for families that have two children, the versiti pushchair from Joie o ers manoeuvrability exibility and enough options to keep a family rolling from now into the future.

Fully customisable, the versiti will t the family now and for the years to come. Made to make caregivers lives that little bit easier, while keeping little ones comfortable with over 20 seating options, ergonomic features and premium fabrics. Versiti will adapt to every stage of little one’s lives. With single to double capabilities, it’s made to match whatever stage you’re in. Pair it with your favourite Joie infant carrier or carry cot for a luxury pram or stroll rst class with the included toddler seat. Growing family? Versiti transforms into a double stroller with multiple seating con gurations and includes additional storage space so you can easily t everyone’s outing essentials. uksales@joiebaby.com www.joiebaby.com

Stylish and modern

Graco’s award-winning Myavo is a stylish, modern stroller that weighs just 5.8kg, making it one of the lightest compact strollers on the market.

The Myavo is suitable for newborns up to approximately 4 years old (0–22kg). Myavo features an automatic, one-hand, one-second folding mechanism and a convenient stand-alone fold function. It also includes a removable, rotating bumper bar, adjustable calf support, and a spacious, easy-access storage basket.

Myavo combines a ordability with the style and convenience that modern families seek, making it an unbeatable choice for parents prioritising budget, practicality, and functionality.

Available in Steeple Gray and Mulberry. uksales@allisonbaby.co.uk | www.gracobaby.eu/uk

Award winning Lite N Care

hauck impressed the international baby industry by winning the Kind + Jugend Innovation Award 2025 in the Moving & Travelling category for its new Lite N Care carbon buggy.

Weighing only 5.5 kg and IATA cabin-luggage compliant, the ultra-light buggy combines modern design, premium materials, and smart functionality. Suitable from birth up to 22 kg, it features a reclining seat, XL ventilation window, UV 50+ canopy, and a spacious shopping basket. Elegant leather-look details add a re ned touch.

It’s a proud moment for hauck, celebrating Lite N Care as a symbol of innovation, comfort, and style for modern families.

www.hauck.de/en

The Smarter Way to Travel

The Doona i brings together the signature innovation, style, and convenience that de ne the Doona brand.

Designed for life on the move, this revolutionary wheeled goods system e ortlessly transitions from car seat to stroller in seconds, making everyday travel smoother than ever. Engineered with enhanced safety and functionality, the Doona i is R129 certi ed, i-Size compliant, and includes an ISOFIX base for complete peace of mind. The new magnetic Doona SIP (Side Impact Protection) device provides an extra layer of security for your little one. Whether running errands or embarking on family adventures, the Doona i is the perfect travel companion for modern parents exploring the world with their infant. sales@cuddleco.co.uk

Travel ready

Anywhere, anytime, and any mood – the parcel LX is always travel ready with an easily activated compact fold.

The new and improved parcel LX now has larger wheels than the previous model making it even easier to take on those tougher terrains. Foam lled for durability, your wheels will never be the reason for missing out on adventures. With multiple recline options, you can let snoozy toddlers rest after a busy day on their feet. With an adjustable leg rest ready to support tired legs you can rest assured they will be able to recharge in comfort when you’re out and about.

uksales@joiebaby.com www.joiebaby.com

Range to suit all

Red Kite have the full range of wheeled goods from the traditional holiday buggies Push Me Lite to the luxury 3 in1 Push Me Cruise.

Popular compact fold strollers including the Push Me Astro and the brand new launch the Push Me Explor which is also IATA approved for cabin size travel are proving to be really in demand.   All these models are full of features to support practical day to day needs including raincovers, shopping baskets, detachable hoods etc.  Complimenting the Push Me Range is the everyday Travel Collection of accessories which include all essential items such as footmu s, Ara 3 Way Carrier, Travel Boosters, etc and all of which is presented in giftable co ordinated packaging.

sales@redkitebaby.com www.redkitebaby.com

Stylish double stroller

Meet Estrella, the new double stroller from Joie Signature.

This luxe and stylish lightweight double stroller features two customisable seats –perfect for navigating adventures with little ones who don’t always see eye to eye.

Styled in the brand-new Signature look, Estrella has a lie at recline in each seat that works individually, creating a cosy, ergonomic haven that is suitable from newborn to toddler.

The adjustable leg rests o er cushy calf supports to let growing, tired legs kick back comfortably, while the all-wheel suspension will absorb the impact of any terrain without disturbing sleeping tots.

uksales@joiebaby.com www.joiebaby.com

Designed with meaning

Venicci Upline 2 Draft limited edition pram is more than just beautifully designed – it’s meaningful. With only 60 available across the UK, this collaboration with renowned Polish designers Paprocki Brzozowski brings together exceptional style and purpose. For every pram sold, 10% of the trade price goes directly to Baby Basics UK, supporting families in need and giving every baby the best possible start. Exclusive to Venicci ambassador stores, Upline 2 Draft is for those who want to stand out, give back, and make every stroll a little more extraordinary. www.venicci.co.uk

Quality plus value

Red Kite Travel Systems have had an upgrade recently and now all feature the brand new Neo Infant Carrier which has an optional purchased iDock Spin IsoFIx base available.

The Push Me Savanna i comes in two colourways and for a 2 in 1 travel system gives amazing quality and value for money.   Following customer feedback Red Kite will be continuing with the ever popular Push Me Pace i in both Amber and Latte but with some fresh updates to make sure this model keeps growing from strength to strength.

Top of the range is the brand newly launched Push Me Cruise featuring a separate carry cot for newborn that can be folded on the chassis and separate stroller seat.

sales@redkitebaby.com www.redkitebaby.com

Pop in the pool!

Splash About launches new Neon collection of Happy Nappy swim nappies.

Splash About’s flagship Happy Nappy is now available in a range of vibrant neon colours! The brand’s iconic, swim school approved swim nappy not only offers the best protection on the market against faecal leaks, but it will now add a bold splash of colour to the water! Choose from four vivid colours - neon lime, yellow, pink or orange. RRP £11.99 direct from Splashabout. com.

“Splash About is known and loved for its quality, value-led early years swimwear which is practical yet uncompromising on style,” said Lesley Beach, Managing Director of Splash About International.

“Customer feedback is essential, and it helps to shape our brand.  Although our timeless prints hit the spot with parents something was missing – a range of unapologetically bold colours that would stand out in the pool!  We listened to our customers and in response launched today’s capsule range!”

The award-winning reusable Happy Nappy swim nappy is ergonomically designed with specialist leg and waist ribs to contain unwelcome accidents long enough for parents to exit the pool for the changing room. Made from supple neoprene, which also offers UPF50 sun protection, the fabric won’t fade after prolonged exposure to chlorine or sun, so colours will stay looking like new!

The Happy Nappy neon range is available in sizes from birth to 3 years.  www.splashabout.com

Joolz introduces the Joolz Aer² Nest to Seat

The travel stroller that keeps newborn close from day one.

The Joolz Aer2 Nest to Seat offers parents and their newborn everything they need for their adventures on-the-go. Thanks to its ultra-compact folded dimensions (44x53x23.5 cm), it fits into the smallest spaces — from overhead compartments to narrow hallways and the back of the car — and is fully airplane compatible.

At just 6.5 kg, it’s light enough to carry over your shoulder, yet sturdy enough to handle daily family life with a newborn in tow. It also comes with a convenient integrated shoulder strap for those moments when you need to head out quickly. With its effortless one-hand fold, you’ll always have a hand free for, well, everything else.

Snug, stylish and sustainable

More than practical, the Joolz Aer² Nest to Seat is designed for cocooning comfort. The seat reclines fully flat, while the matching leg cover (soft padded for extra warmth) and integrated comfort cover (UPF 50+) keep your newborn snug and protected. Perfect for city life, everyday use, and family vacations. What makes it special, beyond functionality, is the material made from 100% recycled PET bottles. Parents can choose from three stylish colors – Space Black, Sandy Taupe, and Forest Green. www.joolz.com

RKW Chicco’sexpandsnursery portfolio with the new Baby Moments skincare range

RKW is proud to announce the expansion of its Chicco portfolio with the launch of the new Baby Moments skincare range, a gentle collection designed to care for babies’ delicate and sensitive skin from day one, made with up to 96% ingredients of natural origin and packaged in bottles and tubes containing recycled materials.

Building on Chicco’s heritage as a trusted global leader in baby care, the new skincare line combines over 60 years of research and expertise with sciencebacked formulations that include a high content of ingredients of natural origin.

The range reflects Chicco’s ongoing commitment to providing safe, effective and accessible solutions that support parents through every stage of their baby’s growth.

Gentle care, ingredients of natural origin and sustainable packaging

Dermatologically and ophthalmologically tested, the Baby Moments skincare range is created with up to 96% ingredients of natural origin, with each product clearly displaying its percentage on-pack for full transparency.

All packaging is designed with sustainability in mind, using 100% recycled plastic bottles and 50% recycled plastic tubes, alongside reduced paper packaging made only from recycled materials.

With prices ranging from £3.50 to £10.00, the range provides an accessible, trusted skincare solution for families, offering exceptional value without compromising on safety or quality.

A complete skincare solution for every stage

The Baby Moments collection includes:

• Sensitive Head-to-Toe Micellar Bath Wash

• Baby Moments Massage Oil

• Baby Moments Body Lotion (Sensitive)

• Baby Moments Shampoo

• Baby Moments Shampoo & Body Wash

• Sensitive Baby Wipes (72 pcs)

• Baby Moments Everyday Nappy Cream

Each product has been carefully developed to support both sensitive and delicate skin, helping parents turn everyday routines into meaningful moments of care and connection.

Supporting retailers with trusted innovation

For retailers, the new Baby Moments range represents a strong opportunity to expand within the baby skincare category, meeting parents’ growing interest in products with ingredients of natural origin and eco-conscious packaging. With its combination of brand trust, ingredient transparency and accessible pricing, Chicco Baby Moments is positioned to attract both new and loyal parents seeking gentle, everyday essentials they can rely on.

The Chicco Baby Moments Skincare Range will be available now, distributed exclusively in the UK by RKW.

For retail enquiries, please contact the below.

TEL: 0333 220 6070  sales@rkwltd.com

www.b-p-a.org

If your company is a member of the BPIA and you are not currently receiving members’ e-bulletins with industry updates, but would like to, please email julie@b-p-a.org who will add you to the database.

BPIA notice board

Great to meet members in Harrogate

Once again, the BPIA team exhibited at Harrogate International Nursery Fair in October at what proved to be a fruitful event. Julie Milne, general manager, commented: “Harrogate is always a good opportunity to meet up with current members and to answer any questions they have regarding legislation and safety standards. We were also delighted to chat to many new companies who have expressed an interest in joining the association, so going forward we hope to welcome them onboard.”

BPIA’s Concept & Innovation Award winner announced

The Baby Products Industry Association (BPIA) announced the winner of the 2025 Concept & Innovation Award at Harrogate International Nursery Fair, kindly sponsored by law rm Brabners.

This was Mozomoza with a compact stroller made from bamboo. Walter Grim of the company states: “We made a bold choice, removing all plastic parts from the stroller. This is a giant step towards change with far more sustainable strollers than there are currently on the market. This stroller is made of natural materials such as bamboo and free from plastic parts. The stroller is not only light weight, but easily manoeuvrable, o ering a smooth ride for the baby and folds easily to a compact size.”

Walter was presented with a trophy and a prize of £1000 free legal advice by sponsor Sara Ludlam of Brabners and Marc Hardenberg, chair of the BPIA.

Other nalists were Nora Baby UK with the Smart Turn Lux – a fully automated child restraint that can rotate, recline, stream music via voice command or app, and includes an integrated air-cooling system; and Avioly with the Avionaut Pixel 3 Car Seat – an ultra-lightweight child restraint made from EPP, a material similar to motorcycle helmets and 100% recyclable. The design features an improved seat angle and ergonomic bene ts, making it

Stronger together: How the Baby Products Industry Association supports UK brands

From safeguarding compliance to shaping industry policy, BPIA membership gives baby product businesses the tools, insights, and advocacy they need to thrive in today’s competitive market.

In the competitive world of baby products, innovation, safety and trust are paramount. Parents expect products that are not only practical and well-designed but also rigorously tested and fully compliant with regulations. Behind the scenes, the Baby Products Industry Association (BPIA) plays a vital role in helping UK businesses meet these expectations — and thrive in an increasingly complex market.

The BPIA serves as the collective voice of the UK nursery sector, representing manufacturers, distributors, and retailers in discussions with government departments, regulators and standards bodies. But the Association is more than just a networking hub. Every penny of membership fees is reinvested directly into initiatives that benefit the industry as a whole. From lobbying policymakers and influencing product safety legislation to supporting members in times of regulatory or commercial challenge, the BPIA works tirelessly to protect and promote the sector.

Regulatory compliance can be a major challenge, particularly in a post-Brexit environment. BPIA members receive timely updates on safety standards, trade policies, and other essential compliance issues — helping them keep products safe, legal, and market-ready. The Association also has access to market research and trend analysis, giving members insights into shifting consumer behaviours, sustainability initiatives, and emerging product trends, enabling informed business decisions and strategic planning.

Membership also brings access to a vibrant professional network. Through trade shows, conferences and partnerships with events such as Harrogate International Nursery Fair, CBME and Kind + Jugend, members can form valuable collaborations, discover suppliers and connect with retailers and media contacts. Being part of the BPIA demonstrates credibility and professionalism, signalling to consumers, retailers and partners that a business is committed to high standards not just for itself, but for the wider industry.

In an industry where reputation, safety and quality are everything, standing together matters. Joining the Baby Products Industry Association is more than just a subscription; it is an investment in a company’s future and the health and integrity of the UK nursery sector as a whole. With the BPIA as an advocate, advisor and ally, businesses can navigate challenges with confidence, stay ahead of trends and continue to deliver the products parents trust.

Membership isn’t just beneficial — it’s essential. For more information about joining the BPIA, contact Christine Scippo – info@b-p-a.org

The BPIA welcomes the following new members:

Nini Baby Ltd

Nini Baby designs, manufactures, and distributes high-quality baby products for infants, focusing on safety, comfort, and well-being. Products include baby nests, crib bedding, bassinet sets, fitted sheets, cot mobiles, and carriers. Prioritizing safety and quality, it offers reliable solutions for parents, meeting evolving needs to ensure functionality and confidence.

Website: www.ninibabyglobal.com

Contact: sarah@ninibabyglobal.com

John Lewis & Partners

Department store in the UK, with market-leading Nursery department Website: www.johnlewis.co.uk

Contact: roseanne.winthrop@johnlewis.co.uk

RKW Ltd

For over 60 years Chicco have made the journey of parenthood smoother. With their extensive knowledge in childcare, while listening to the needs of parents, parents-to-be and caregiver’s, they have expertly crafted innovative tools that will help you and your child on this journey.

Website: https://rkwltd .com

Contact: kate.dundas@rkwltd.com

Nursery Industry Faces Growing

Jonathan Feingold explores one of the most challenging periods the nursery industry has faced in decades, as new and unnecessary problems compound existing di culties.

Recently, a Facebook advertisement appeared promoting what seemed to be a Lidl Supermarket offer for one of the world’s best-selling compact stroller, the Bugaboo Butterfly, at the astonishing price of £69 delivered.

Online scams and counterfeit offers for leading nursery brands are spreading rapidly through social media and search platforms, while unregulated, unsafe baby products are being sold in vast quantities on global online marketplaces. The consequences are far-reaching, endangering babies and children, undermining trusted brands, and destabilising the legitimate retail market.

Scam O ers and the Impact on Brand Trust

Recently, a Facebook advertisement appeared promoting what seemed to be a Lidl Supermarket o er for one of the world’s best-selling compact stroller, the Bugaboo Butter y, at the astonishing price of £69 delivered. To the average consumer, this represented a saving of several hundred pounds.

However, as those in the nursery trade immediately recognised, such an o er was a classic “too good to be true” scenario. For families, a stroller is typically a one-o , carefully considered investment, making them particularly vulnerable to scams like this.

The fraudulent promotion, disguised as a Lidl o er, was supported by fake Trustpilot reviews and a fabricated company address traced to a residential property that no longer exists. This scam not only defrauds unsuspecting parents but also damages legitimate brands and retailers. Both Bugaboo and Lidl were impacted through no fault of their own, while Facebook and the banks, by failing to act swiftly, are e ectively enabling deception.

The wider market su ers too. When consumers see premium nursery products promoted at unrealistically low prices, pressure builds on genuine retailers to justify or even match impossible gures, undermining pricing integrity and eroding trust across the sector.

Unfortunately, this is far from an

isolated incident. The baby products industry has become a prime target for online fraudsters precisely because it is emotionally driven and time sensitive. By the time these scams are detected and removed, the nancial, reputational, and emotional damage is already done.

The Safety Crisis: Unregulated and Dangerous Products

The UK is now facing an immediate and alarming threat: babies and young children are being exposed to severe hazards from unsafe baby products sold online. These hazards are not theoretical, they include chemical and mechanical risks, entrapment, strangulation, choking, su ocation, sharp edges, inadequate stability, and the potential for falls.

Untested and non-compliant products, including child car seats that would fail even the most basic crash tests and baby walkers that do not meet any safety standards, are being sold freely on platforms such as Amazon and eBay. This situation demands urgent government intervention. Action must be taken immediately to:

• Halt the sale of dangerous, untested baby products.

• Recall non-compliant items already in circulation.

• Enforce British and European safety standards across all online retail platforms.

Only through strict enforcement can the safety of babies and children be assured, and a surge in preventable injuries or worse be avoided.

A Regression in British Safety

It is a sad irony that the UK, the birthplace of many of the world’s earliest consumer safety regulations dating back to the Victorian era, is now witnessing a regression in product safety enforcement. Dangerous, untested imports are being sold unchecked, often from

Threat

overseas-owned sellers who face no meaningful accountability.

Nowhere is this more concerning than in the baby and child product sector, where safety is non-negotiable.

The Baby Walker Problem

One particularly troubling example is the baby walker, a product with a long history dating back to the 18th century. Despite decades of safety improvements, baby walkers have a well-documented record of serious injuries, some life-changing. To address these risks, the British Standard BS EN 1273:2020+A1:2023 was introduced to cover critical hazards, including falling

the compliant market, and widespread use of potentially dangerous products.

Where Is the Enforcement?

It would be reasonable to assume that existing laws are being upheld by Trading Standards and the O ce for Product Safety and Standards (OPSS), whose stated mission is to “protect people and places from productrelated harm.” Yet, despite repeated warnings, unsafe products continue to be sold unchecked by the world’s largest online retailers.

A recent RAPEX (EU rapid alert system) report highlighted a

It is a sad irony that the UK, the birthplace of many of the world’s earliest consumer safety regulations dating back to the Victorian era, is now witnessing a regression in product safety enforcement. “ ”

down stairs, tipping, entrapment, pinching, scissoring, choking, strangulation, and even electrocution.

Baby walkers must also comply with toy safety standard EN 71, ensuring that parts are non-toxic and free from choking hazards. When manufactured to these standards and used correctly, baby walkers are safe for babies aged around six months and up, until they reach 12 kilograms, usually about 18 months.

However, compliance comes at a cost. Certi ed, safety-tested walkers typically retail between just below £40 and £100. In contrast, untested, non-compliant versions are now ooding the market below these retail costs, often promoted through global online platforms. The result is a race to the bottom in pricing, the collapse of

non-compliant baby walker posing serious safety risks. Despite this, similar models remain openly available for sale on Amazon and eBay today.

A Sector on the Brink

This situation represents a clear and present danger not only to babies and families but also to the reputation and survival of the legitimate nursery industry. Unless regulators, platforms, and nancial institutions act decisively, the problem will only deepen.

The question now is simple: will anything actually be done? You can contact Jonathan by email: jonathan@cls-intelligence.co.uk

Side impact protection Deep padding

5 point harness

Newborn insert included 40-75cm (Birth- 15months approx.)

4 recline positions