Focus JOHNSTON PRAMS
The stunning Noordi range
Expansion always, in all ways! All change at Johnston Prams as new brands come on board
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as it really been 25 years since Johnston Prams started selling nursery goods across the UK and Ireland? Here Johnston Prams Marketing Manager, Donna McCullough, highlights key milestones and new product launches. Down through the years, we have been lucky enough to work with great Independents. And we have enjoyed hosting many of our retailers who have taken time out to come and visit us.
The Noordi Brand has exceeded our expectations With a quarter of a century under our belt, we are delighted to be bringing some interesting new brands into our portfolio to sit alongside JANE. We have invested in a major refit of our warehouse so that our new brands have a comfortable home. Our expansion started earlier this year with Noordi, the Scandi pram brand, which has already been taken on by leading retailers across the UK and Ireland
who have welcomed Noordi onto their floors. Aesthetically, Noordi is a stunning range combining functionality and value for money. And we love the fact that Noordi is a family business manufacturing in the EU. This keeps the global footprint to a minimum.
In these difficult times, many people are investing in their homes and interiors, so it is a good time to launch Cocoon ‘4 In 1’ furniture Furniture has always been something that we have been very interested in adding to the Johnston Prams portfolio. But it has been difficult to find sustainable quality products that offer something just that little bit extra. Recently we were delighted to discover the Cocoon brand
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nursery today
Evaluer 4-in-1 stage Natural: Cocoon’s stunning Evoluer 4-in-1
Donna McCullough from Australia, which ticks every box there is to tick. This furniture is designed to evolve, lasting from birth up to the age of around 5. With so many people investing more in their homes these days as, let’s face it, there’s nowhere else to go,, it seems fitting to get into selling furniture to help create nurturing, elegant spaces for families. It is a good time to launch Cocoon. We have invested in considerable stocks for reliable supply so please do get in touch if you want to find out more. It is sustainable, beautifully crafted from 100% wood, and, best of all, it grows with the child, transforming from crib, to bed to sofa.