focus PREGNANCY & MATERNITY

New Smartpump 2.0 from Lansinoh Lansinoh launches new smart breast pump which helps to track pumping sessions Lansinoh, who has been supporting breastfeeding mums for over 35 years, has announced the launch of a new smart breast pump, which not only helps mums to track their pumping sessions via an app, but is also their quietest pump on the market. The Smartpump 2.0 connects to the Lansinoh Baby app via Bluetooth, to automatically track mum’s pumping sessions. This helps to record a pumping session’s time and length and shows mums their pumping/feeding information, so they can compare their daily averages and review their feeding routine over time. The Smartpump 2.0 is also Lansinoh’s quietest pump – helping mum to pump discreetly whether away from home, or simply trying to avoid waking anyone during the night. The new pump also includes adjustable, hospital-strength suction and three pumping styles, which mimic baby’s natural feeding pattern, as well as a lightweight design and ergonomic handle – making it perfect for pumping at home or away. The ComfortFit® breast cushions are also designed to mold to mums’ shape for the best fit and most comfortable pumping experience. Lisa Craven, UK Marketing Manager at Lansinoh, said: “Our new

Smartpump 2.0 has been designed specially to help mums pump discreetly and keep track of their pumping sessions. We know all too well that many mums worry that they are not pumping or producing enough milk to build up their supply over time. The Smartpump 2.0 connects with the Baby app, to let mums record their pumping sessions and track everything from breastfeeding, bottle feeding, water intake, and even nappy changes.”

www.lansinoh.co.uk

Expectant times

One stop shop with JANE Did you

know that JANE sell a vast range of qu ality Pregnancy and Maternity items?

Expecting a baby is a wonderful moment for so many families, however pregnancy itself can come with many uncomfortable times, with sleep being perhaps at the core. This is possibly why we see a continual growth in the popularity of good quality support pillows, which can also be converted to assist while feeding once baby is born.

O

f course this isn’t the only area where pregnancy can cause a level of discomfort. We are however, as an industry fortunate that there are products that have established themselves as must have items during pregnancy and beyond which are actively researched by expectant mums, for example, maternity bras, breast pumps, breast pads, etc. Pregnancy is also a time where retailers have the opportunity to engage with expectant parents for the first time, normally after the three month trimester and can offer their advice and knowledge for products that will be required once baby is born.

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nursery today

These include innovative and durable products which are all designed to make family life better. Their Soki socks for tiny walkers are best sellers along with their cribs, nursing pillows, bouncers, toys , boosters, slings, bed rails, baby carr iers… the list goes on! Once baby is born a great product is the Universal Bath tub. This is a grea t solution for parents who live in a flat with no bath as it can be used in the shower. Others buy it to save water, or for outdoor bathing. For details on the full range contact:

sales@johnstnoprams.co.uk