Nursery Today November 2020

Page 16

Advertorial ARTSANA

The original and the best Since Artsana UK and Ireland launched the first side-sleeping crib in 2013, the Chicco Next2Me family has transformed how parents and babies sleep together, creating a brand new product category that continues to grow.

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leep safety has long been a serious and emotive issue for parents, and the introduction of side-sleeping cribs achieved a delicate balance – how to safely soothe, feed and bond with your baby during the night without sharing a bed. Today’s parents are looking for tried and tested products, trusted by other parents like them who have safely and happily navigated those early months of parenthood. The Chicco Next2Me family is the most awarded range of sidesleeping cribs on the market, scooping over 30 prestigious industry awards that consumers know and trust. Market-leading investment in advertising, PR, influencer marketing and social media mean Chicco Next2Me is highly visible to expectant parents when they are in newborn shopping mode. Trusted by over 2million UK parents, Chicco Next2Me is the crib that parents ask for by name and has become synonymous with side-sleeping. A host of sleeptime accessories

LAUNCHING IN 2021

have helped to cement Chicco’s position as the sleeptime expert that can provide parents with everything they need to help them and their little one enjoy peaceful nights in the newborn days. From fitted sheets and mattress protectors, to nightlights and sleeptime soothers, the extensive range helps to increase the transaction value for retailers and helps them to provide parents with a better shopping experience. The Chicco Next2Me family continues to evolve, based on regular parent feedback and the insight and innovation of Chicco’s unique Baby Research Center. New features are constantly being introduced that help make babies more comfortable and make parents lives easier, whether it’s airflowboosting mesh panels for better temperature regulation or easy-touse rocking mechanisms that help soothe little one to sleep. All of these innovative features were industry firsts from Chicco and there’s more to come, with a brand new model joining the family for 2021 – watch this space for details!

Another revolutionary sleeptime innovation from Chicco is set to transform the market in 2021. Carefully developed in response to feedback from retailers and parents, Chicco will launch the Chicco Next2Me Forever. Complete with all the much-loved features of the original side-sleeping crib, Chicco Next2Me Forever evolves as little ones reach key sleep milestones. Watch this space for more information on the next generation of side-sleeping innovation. 16

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There’s no question that 2020 has been a challenging year for brands, retailers and parents, but Artsana UK and Ireland has not just survived, it has thrived, thanks to the support of all our customers and partners. In fact, Artsana UK & Ireland has continued to grow sales in 2020 despite the demise of Mothercare & the Covid-19 crisis, an exceptional result in a declining market. As we look ahead to 2021, we expect to see expectant and new parents being even more focused on value for money products that can be used for longer, as their little one grows. The Chicco Next2Me quickly proved itself to be a great value for money solution. At 50% bigger than a Moses basket, the cribs can be used from birth right up until six months old, which means little ones can comfortably sleep in a familiar environment for longer. Plus, the Chicco Next2Me is easily moved around the home on its four wheels when in freestanding mode, providing a daytime nap solution. The crib is also easily folded away into its handy travel case for use away from home too. The next generation of Chicco Next2Me launching in 2021 will continue this story and offer parents a solution with an even longer lifecycle. It will build on the enduring reputation Chicco has for innovation, reliability and value for money, and will be supported with significant

Mitch Levene Managing Director investment in consumer marketing to help drive awareness of the whole Chicco Next2Me family. The pioneering introduction of a side-sleeping crib confirmed Chicco’s position as one of the world’s most innovative, recognised and trusted baby product brands. In uncertain times, consumers lean towards familiar brands that they have confidence in and they rely even more on the experiences and views of others. With countless recommendations from parents and industry experts who consider Chicco Next2Me to be an essential for new parents, the product’s future looks even better and the same can be said for our retail partners. Chicco will deliver innovation, support and investment in 2021, and we’re looking forward to working together with our retail partners as we move into a successful new decade. www.chicco.co.uk


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