Spotlight Baby Changing Bags
All change
Baby changing bags are an essential item for parents. Designed to be practical, stylish and help parents manage the daily essentials of caring for a baby make these an instant ‘must have’. With baby changing bags continually growing in popularity there are styles to suit all in a variety of fabrics and styles, ensuring that there is a changing bag that suits personal taste and lifestyle.
Coffee Break
Nursery Today had the pleasure to catch up with Done by Deer’s Head of Design Helene Hjorth to gain further insights into current trends when we take a look at changing bags, and how this is implemented into the design of their own range. What current trends are influencing the design of your baby changing bags?
We are going for a clean look with functional, simple features that are easy to understand and use. We want our bags to be an accessory that matches the parents’ style in modern yet long-lasting colours.
Are there any trending fabrics that are currently being used when we look at changing bags and how do these contribute to both style and functionality?
We see that recycled fabrics for bags are trending and we are tapping into this by producing our changing bags in recycled polyester made from used PET bottles. It’s important for us that a changing bag is both stylish and practical, which is why our bags are durable and easy to clean. The clean and simple look can easily match the parent’s other everyday items.
Do you feel consumers are looking closely at functionality and affordability when selecting changing bags? Yes, indeed. Consumers want value for money and high quality that lasts many years and can be passed on to someone new who needs it.
What features do you feel are a priority when we look at overall design which should be a considered to ensure changing bags are both practical and stylish for modern parents? The quality of fabric and sewing is important – our bags need to withstand frequent use, including outdoor environments. That’s why we collaborate with and value our experienced suppliers.
Could you highlight some compartments or features that consumers commonly consider essential in a baby changing bag?
Easy access is really important – pockets on the outside of the bag so it’s easy to quickly grab something without having to set it down first. An inside hook for keys, pacifiers, toys, or other things you need to find quickly is also an appreciated feature. The last feature I want to highlight is our changing mat with a wipeable surface. It’s easy to clean, fold, and store in the changing bag.
Once upon a time I was a plastic bottle
Done by Deer’s water-repellent changing backpack provide you with space to bring everything you need for your little one and yourself. The changing backpacks are made of recycled polyester made from 38 PET bottles and combine great design with functionality and long-lasting design. Done by Deer likes the thought of reducing waste and instead, giving plastic bottles new life by turning them into useful new products. The changing backpacks are not only a practical accessory for on-the-go diaper changes – it’s also a stylish addition to any parent’s outfit and is available in many different colours.
Tel: +44 7876 150 729 gwen@donebydeer.com www.donebydeer.com 52
How do you stay updated on evolving consumer needs and preferences to continually improve your own product offering? To stay updated I talk to my colleagues who use a changing bag frequently, I listen to customers’ feedback, and follows different trends online.
Is this a product category that you feel is researched online prior to purchase and does social media assist in driving awareness to bags that are currently available? Absolutely. There are many different styles and features to consider, so it takes some research for the consumer, and of course, people get influenced by their friends and the things they see on social media.
What do you feel are benefits for retailers who stock these products?
Retailers who stock our changing bags get a selection of high-quality, stylish, and practical bags for parents. We’ve integrated numerous practical features to provide parents with effortless outings and enjoyable outdoor adventures with their little ones.
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13/05/2024 16:14