Focus CYBEX
Cybex launches
biggest UK store at Glasgow Pram Centre Cybex, the global baby brand renowned for its luxurious pushchairs, car seats, and baby carriers, has launched an exclusive new retail space at the Glasgow Pram Centre.
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lasgow Pram Centre recently invested heavily in their entire store and invited key brands to customise areas of their showroom. Cybex was keen to explore a larger area of this key UK retailer and therefore discussions took place to convert an underutilised spares and repairs warehouse into a stunning retail space. The Cybex six figure refurbishment investment has created a new look space that has been designed as a retail destination, where parents and young families can experience the Cybex brand. With a floor space of nearly 200 sq. metres, Cybex’s stunning new side by side shop took six weeks to complete and has completely transformed the area. Showcasing Cybex’s Platinum and Gold collections, the dedicated space incorporates multiple areas highlighting the stylish strollers, innovative car seats, home ranges and latest beautifully crafted fashion designs. With relaxing
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nursery today
The newly renovated space also provides the perfect backdrop to showcase Cybex’s collaborations with designers and celebrities.
consultation areas and expert advice on hand from in store consultants, new parents will have the opportunity to try out the products, deciding on the best fit for their lifestyle. Loved by celebrities and fashionconscious parents, Cybex pushchairs are both practical and stylish, combining luxury with convenient functionality, whilst its award-winning car seats are renowned for their innovative technology and safety. Parents can be reassured that their little ones will be safe and secure whilst travelling, thanks to the specialist car seat fitting centre which was launched after store owners Keith and Nadia Stark identified a gap in the market. The Cybex car seat range includes infant car seats, toddler seats and the latest in impact shield technology, providing superior protection and comfort at each stage of a child’s development. With families often purchasing two or three
seats for parents and grandparents, making the right car seat purchase is an important decision. At Glasgow Pram Centre, parents can have a safety consultation which includes parking their car right outside the store and trying the seats out for themselves. The newly renovated space also provides the perfect backdrop to showcase Cybex’s collaborations with designers and celebrities. The stunning displays include the Wings design from world-famous, Moschino creative director, Jeremy Scott and the beautifully designed Jewels of Nature and Spring Blossom collections. And arriving very soon, the newly launched collection with Grammy award-winning multi-platinum artist, DJ Khaled, emblazoned with his famous “We The Best” logo. Parents can also try out the latest pushchairs and strollers launched by Cybex including the Priam, Mios and the Gazelle S, its first mono to sibling
