Meet THE PRS
Powering Nursery Brands Forward In a competitive nursery market, smart public relations can be the difference between being seen and being overlooked. The right PR strategy builds trust, sparks conversation and ensures products land in front of the families who matter most.
P
ublic relations plays a vital role in shaping the success of nursery brands. It builds awareness, strengthens credibility and creates a positive reputation among parents, caregivers and expectant families. Yet getting news, launches and promotions noticed is not always straightforward, which is where specialist nursery PR comes into its own. From securing press coverage to managing digital campaigns, experienced PR professionals understand how to place stories in the right spaces. Social media, blogs and parenting forums offer direct access to
engaged audiences, while targeted content such as educational features and product demonstrations helps generate excitement and drive conversation. Print media, including magazines and catalogues, continues to add authority and reach. Combined with launch events and influencer campaigns, a cohesive PR approach ensures nursery products are recognised as safe, innovative and worth investing in. Here we highlight leading PR companies who have the experience, knowledge and know how to assist.
with passion Award- Bursting bumpPR’s down to friendly, and winning earth, enthusiastic approach to PR ensures they remain PR one of the leading PR Nion PR is an award-winning, full-service consumer PR agency which specialises in brands for families. Nion PR only work with brands who care, and are proud to have represented some of the most iconic baby brands in the world. Their small team creates exciting media campaigns which generate mass-market appeal to really change perceptions and drive sales and awareness. They are easy and fun to work with and really listen to their clients to bring their ideas to life in the UK media. Nion also work extensively with celebrities and influencers as well as content creators and medical experts on cut-through activations and events. Fundamentally their media story-telling and creative campaigns inspire media narrative. Please contact the team if you would like them to help you too.
nikki@nionpr.co.uk www.nionpr.co.uk 54
agencies in the nursery and children’s sector, working with some truly iconic family brands.
Having supported brands to flourish for nearly 15 years’, the award-winning agency, with its vibrant team of 7, is continuing to evolve its services, covering traditional PR, influencer and celebrity outreach, events, social media, copywriting and much more! Priding itself on having long-standing relationships with many of its clients (some for over a decade!) bumpPR represents a number of iconic brands including Medela, Snüz, The Little Green Sheep, Joolz, Ladybird Books, and Polarn O. Pyret, to name a few. However, the team, who have more than 45 years PR experience between them, are equally well-versed supporting starts ups in the sector too. The small, dedicated team ensures each client is made to feel important, with bespoke planners being thoughtfully created to seamlessly support individual brand’s marketing objectives. Whether it’s a long-term, integrated PR strategy, a one off product launch including an event, or a cheeky social post, bumpPR will ensure that your company, product or service gets credible exposure in all the relevant places. In other words, we’ll get the right people talking about you.
lisa@bumppr.co.uk www.bumppr.co.uk
nursery today
MeetThePRs.indd 1
11/03/2026 12:34