RETAIL MATTERS
Retail
matters The Nursery Store’s Christy Foster this month takes a look at trading in the first two months of 2025 and how March is a month that can set the tone for the remainder of the year.
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t’s hard to believe that we’re already in March — the year is flying by, and the first two months have been both fast-moving and encouraging. Despite the wider economic uncertainty, trading has been positive, showing once again that the nursery sector remains resilient. Families and caregivers will always need highquality, reliable products for their little ones, and while we’re all operating in a landscape of shifting consumer confidence, we’re pleased with the strength of early 2025 trading. Of course, retail never stands still, and the conversations happening across the industry at the moment reflect that. The upcoming increase to the minimum wage, along with other policies introduced by the new government, is prompting discussions about growth, investment, and long-term strategy. These changes will naturally impact businesses in different ways, but they also present opportunities — whether in how we structure operations, how we support our teams, or how we continue to drive efficiency while maintaining a strong customer focus. In an ever-changing retail environment, adaptability is key, and as a sector, we’ve proven time and again that we can navigate change and come out stronger. One of the most notable shifts in this year’s trading calendar is Easter. Last year, it fell at the end of March,
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but in 2025, it’s in mid-April, meaning a slightly different pattern to seasonal demand. In retail, timing is everything, and key dates in the calendar can make a big difference to how customers shop. The later Easter means that some of the spending we’d usually see in March will shift into next month, particularly in gifting and travel-related purchases. However, this also allows us to capitalise on a longer lead-up, ensuring we are well-positioned when demand peaks. At the same time, the early mild weather we’ve seen through February has been a positive signal for certain categories — most notably, outdoor toys. This is a category that always fascinates me because of how quickly it gains momentum. Every year, we see the same pattern: as soon as we get the first warm weekend, customers respond almost instantly. The demand for outdoor toys, garden play equipment, and anything that helps families make the most of the outdoors ramps up in a matter of days. It’s a great example of how responsive shoppers are to seasonal shifts, and we’re already seeing early signs of interest in these products. Last year, our early trading in outdoor play was particularly strong, and we’re excited to see how things develop this year. We’ve refined our product offering based on last season’s insights, introducing more
Christy Foster, Managing Director
variety in colours alongside innovation in functionality and design. Interestingly, we’re seeing a shift in colour trends within this category that mirrors what’s been successful across pushchairs and
to evolve, but strong brands and retailers know how to anticipate change and make the most of opportunities as they arise. We’re looking forward to what’s ahead and remain focused on delivering for our
One of the most notable shifts in this year’s trading calendar is Easter. Last year, it fell at the end of March, but in 2025, it’s in mid-April, meaning a slightly different pattern to seasonal demand. In retail, timing is everything, and key dates in the calendar can make a big difference to how customers shop. nursery furniture. Where bright reds and blues have traditionally dominated, we’re noticing an increased appreciation for more muted, natural tones — think cashmere, soft greys, and earthy greens. Parents are looking for outdoor play products that complement modern garden spaces rather than clashing with them, and this trend is shaping the way we approach our range. As always, March is a key time for setting the tone for the rest of the year. The retail landscape continues
customers — both in the short term and as we plan for future growth. For now, it’s full steam ahead, with an exciting few months ahead of us.
nursery today
The Nursery Storre.indd 1
14/03/2025 18:41