editor’s letter www.nurserytoday.co.uk | Instagram: nurserytoday | LinkedIn: Nursery Today
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elcome to the March issue where we cover a number of product categories, including wheeled goods, bottles/sterilisers and sleeptime products. Talking of wheeled goods you would have spotted BabyStyle as our cover star this month. Good news, the Oyster4 has landed! Through clever design the Oyster4 offers comfort, style, adaptability, functionality and of
BabyStyle Oyster4 is here! Find out more by turning to page 12.
course innovative features. You can check out Oyster4’s features by simply to page 12. This month also sees Red Kite celebrating their 20th anniversary! Having started the business with a small range of eight products, they have continued to develop and enhance their range over time, all of which keep up with current consumer trends. We had the pleasure to catch up with one of the original founders, Debra Tucker, to discuss challenges,
successes, innovation and trends over the years that the business has experienced. You can find out more over on page 30. And now to the thorny subject of ‘margins’. Pramland’s John Barker takes time this month to look at this topic over in his Barking Mad article. John, after compiling data and analysing his own margins, found some very interesting results. Want to know more? You can read his article starting on page 34. I would also this month like to extend a warm welcome to Danni Gomes who has joined the Nursery Today team and of course also Claire Naish, who many of you met at Harrogate last year. Great news – it’s now official - Claire has also now joined the team as our Media Sales Manager (alongside being a Director of Lema Publising). I’m looking forward to continuing to build on the strength of Nursery Today working alongside Danni and Claire. Danni is so looking forward to meeting everyone in the Nursery industry and I hope you all prove me right as you did with Claire at Harrogate – that the nursery industry is truly one of the friendliest you can find. You will find out more in the news item at the foot of this page. Feel free to ping Danni a ‘welcome’ email introducing yourself to danni@lemapublishing.co.uk – she would love to hear from you.
Danni Gomes joins Nursery Today The team at Nursery Today are delighted to announce the newest member to the team, Danni Gomes.
D
anni joins from a strong 20 year media background and is excited to be part of the team commenting: “With over 20 years of experience in the media industry and as a devoted mum of three, I’m thrilled to be working on Nursery Today. This role will enable me to combine my personal parenting journey together with my passion for early years.” Claire Naish, sales director, Lema Publishing said: “It’s great that Danni has joined the Nursery Today team. She has extensive sales and marketing experience having worked in the publishing sector for many years, and both myself and Danni are really looking forward to working on Nursery Today magazine and collaborating with all the great people that make up this fantastic industry.” With the team expansion, Nursery Today will continue to grow and deliver news, new products, relevant interviews and highlights across the many nursery category sectors. Danni can be contacted via email or telephone and will be happy to discuss any marketing activity you have planned.
Finally, to all the golfers out there (or those who would like to be part of a fun day out and get into the ‘swing of things’!) The Nursery Today Golf Day is back! The popular Nursery Today golf day will once more take place at Puckrup Hall on the 1st July. This will be a fun day’s golf with the usual format of 9 hole morning Texas Scramble followed by lunch and an 18 hole individual Stableford and team fourball. For good measure we shall also include the ‘Yellow ball’ competition and a special 24+ handicap trophy. A barbeque followed by presentation of trophies concludes the day, enabling those wishing to drive home, able to leave by 8 o’clock. Check out the advertisement appearing on 11 for full details. You can also find out more by emailing Malcolm Naish on malcolm@lemapublishing.co.uk
danni@lemapublising.co.uk | Tel: +44 (0) 7904 115022 | www.nurserytoday.co.uk 4
nursery today
Editors letter March.indd 1
14/03/2025 18:30