Cover Story
BabyStyle
25
years of BabyStyle From humble beginnings back in 1999, BabyStyle has been a steadfast advocate of the high street from day one.
I
n the dynamic world of parenting, BabyStyle emerged as a prominent player in the UK with only a handful of employees but a passion for the nursery industry. With a commitment to quality, innovation, and bags of tenacity, the team, led by owner and Managing Director Andy Crane, has grown the company into what it is today – a trusted and beloved name that continues to thrive with unwavering support for high street retailers.
With increasing trips to China, a desire to control their own destiny and a boat load of new ideas – the Oyster was born in 2009. The mainstay of BabyStyle to this day, the Oyster was designed from scratch with more modern parents in mind. From the outset, BabyStyle embraced a vision that celebrated the high street – positioning itself as a steadfast advocate for local retailers. To this day BabyStyle do not compete with their retailers and refrain from selling directly to customers. Instead, they employ a unique approach maintaining great margins for stores, and in more modern times - utilising social media and their website to drive customers into physical shops. Their marketing strategies have changed with the times, but amazingly around 40 retailers have sold their strollers and furniture since the 10
nursery today
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