focus FURNITURE
Classic curves with CuddleCo Complete the fairy tale with the Clara furniture set. Classic curves with a modern contemporary look, function and style the Clara furniture set will transform any nursery. The Clara cot bed is suitable from birth to around 5 years. It has 3 mattress positions and easily converts into a modern and stylish toddler bed. The Clara 3 drawer dresser offers style, storage and function. The unit comes complete with a removable changing station, transforming the changing unit into a chest of drawers to use for years to come. The Clara wardrobe is designed to successfully organise your nursery, 2 removable hanging rails and a deep base drawer provide plenty of space. The Clara comes in an all-white finish or a white and ash trim.
0161 702 5062 | sales@cuddleco.co.uk
Furnishing
features
Nursery furniture is big business, with many parents opting for furniture sets to give a co-ordinated feel to the nursery. Here we highlight room sets and sleep solutions that are currently available to order.
Growing with baby
The Isafe Wendy Cotbed is suitable from birth to approximately the age of six and is available to order now. Featuring a three height mattress base the Wendy Isafe Cotbed can be adjusted as baby grows and includes teething rails plus a superior quality hypoallergenic mattress. This cotbed is easily converted into a junior bed by simply removing both of the cot bed sides and the bottom section of each end creating a stylish toddler bed Made of New Zealand Organic Solid Pine, with a superior quality finish, with non-toxic eco friendly paint and with a smooth finish. Baby Goods Wholesale also offer a and comprehensive product range spanning across car seats, prams, strollers highchairs. Visit their website for full information.
01902 366333 | www.wholesale-baby-goods.co.u
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nursery today
Coffee Break Nursery Today takes a break with Babymore’s Head of Sales, Karl Hughes, to find out what he feels is currently driving the nursery furniture sector. What are consumers currently looking for when they are considering nursery furniture? At Babymore, we are finding that customers are demanding ever greater value for money. They are rightly looking for the very best quality and for the keenest price. There are still plenty of new families seeking the more traditional styles and lines, and Babymore provides the ultimate choice of sleigh beds, in various sizes, colours and styles, but all at the most competitive prices. With the strength of the online market at the moment, customers also expect delivery to be quick, on time and then beyond that, they expect prompt, polite and outstanding levels of service, all of which Babymore supplies as standard. Are consumers looking for a co-ordinating room set? Absolutely, yes, and in addition to those customers already mentioned, there is an ever growing market for a more modern look, with straighter, cleaner lines, warmer colours and styles that will still look great as the child grows. Our new Luno Veni range is already leading the way in this area of the market by providing exactly that, but with more choice of beds and additional options available. We find the optional underdrawer is a must have with more than half of the customers who have ordered from the range. Are there any specific trends this year that retailers should look for - i.e., colourways, ecofriendly materials, etc.? There are some clear trends developing this year, in fact, the move to warmer colours and a more modern design began last year, but Babymore has entered the market at just the right time and with many more ranges and innovations still to arrive. Harrogate will be an important showcase for Babymore and a chance for retailers to come on board where they have missed out on our early success. If cost vs. function something that is important at present? The importance is not one at the expense of the other, customer are looking for both, and if suppliers don’t deliver, they get found out. At Babymore we are determined that we won’t compromise, and this ethos, coupled with the fantastic support we get from our valued retailers, will continue to drive our growth through the remainder of this year and beyond.
